Back by popular demand is our Fall 2025 Sample Box giveaway. Open to all retailers, claim your free box today!

Here are winners of the 2025 WholeFoods Magazine Natural Choice Awards: Ingredients Edition!

Check out the thought-provoking posts members of the natural products industry are sharing social media!

What natural products are driving sales from coast to coast? Find out!

Explore how grape seed extracts can benefit cardiovascular health.

Check out what is new and what is next in the natural proucts industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Paul Stamets, Founder of Host Defense Mushrooms, talks his life in service of fungi, his research on mushroom properties, and offers an in-depth look at the potential benefits of mycelium.

Find out why this expert is encouraged to see proposed federal regulations reflect the general consensus of kratom consumers and major kratom researchers, and not conflate natural leaf kratom with 7-OH. 

What natural products are driving sales from coast to coast? Find out!