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MegaNatural-BP® Grape Seed Extracts: Sustainability Made in California, USA

Explore the science behind a sustainable grape seed extract to help maintain healthy blood pressure regulation.
September 15, 2025
WholeFoods Magazine Contributor

Explore how grape seed extracts can benefit cardiovascular health.


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18 New Natural & Organic Products

Check out these new dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!
September 6, 2025
WholeFoods Magazine Staff

Check out what is new and what is next in the natural proucts industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!




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Sponsored Content

Hot Products: Summer 2025

Get the scoop on new dietary supplements, grocery, personal care products, and more that companies in the natural products industry don’t want you to miss!
September 2, 2025
WholeFoods Magazine Contributor
Find out what's hot in the natural products industry, including grocery products, personal care, dietary supplements and more!


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The Power of Mushrooms: Building Host Defense® and Advancing Wellness*

Host Defense® shares findings on the unique properties of mushrooms, driven by science and built on trust.
September 1, 2025
WholeFoods Magazine Contributor

Paul Stamets, Founder of Host Defense Mushrooms, talks his life in service of fungi, his research on mushroom properties, and offers an in-depth look at the potential benefits of mycelium.


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Kratom (Mitragyna speciosa) capsules with kratom powder and green leaves on wooden table background.

FDA is Right to Restrict 7-hydroxymitragynine (7-OH) Products

Here's why FDA’s intent to schedule 7-OH products is smart, science-based policy.
August 30, 2025
Dr. C. Michael White, Pharm.D.

Find out why this expert is encouraged to see proposed federal regulations reflect the general consensus of kratom consumers and major kratom researchers, and not conflate natural leaf kratom with 7-OH. 


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What's Selling: September 2025

What’s Selling is a monthly review of the best-selling natural and organic products determined from unit sales at natural products stores across the U.S.
August 27, 2025
WholeFoods Magazine Staff

What natural products are driving sales from coast to coast? Find out!


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The Buzz In Natural: September 2025

A roundup of the thought-provoking posts we saw on social media.
August 27, 2025
WholeFoods Magazine Staff

Check out the thought-provoking posts members of the natural products industry are sharing social media!


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Quantum Ayurveda: A Story or is it Science?

Are the ancient insights of Ayurveda being reborn through the lens of cutting-edge physics…or is this just a clever story?
August 25, 2025
WholeFoods Magazine Contributor

Ready to discover whether Quantum Ayurveda is grounded in true science—or simply a compelling narrative?



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KSM-66 Ashwagandha: The Ideal Adaptogen for Gummies

Modern and health-conscious individuals are increasingly seeking products that are both efficacious and enjoyable, paving the way for a surge in functional gummies.
August 6, 2025
WholeFoods Magazine Contributor

Find out what makes KSM-66 Ashwagandha ideal for a functional gummy.


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Ashwagandha Adulteration: A Growing Threat to Quality and Trust

Ashwagandha (Withania somnifera), revered in Ayurveda as the “King of Herbs,” has earned recognition as a global adaptogen. However, this rapid rise in demand has inadvertently paved the way for a troubling undercurrent: widespread adulteration.
August 6, 2025
WholeFoods Magazine Contributor

Find out the risks of Ashwagandha adulteration and ways to prevent it.  


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