What’s Selling is a monthly review of the best-selling natural and organic products determined from unit sales at natural products stores across the U.S.

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What natural and organic products are driving sales from coast to coast? Take a look at retailers' top sellers. And if your store is interested in being featured in What’s Selling, e-mail editor@wfcinc.com.

Trending Spotlight: Magnesium Glycinate

Magnesium has been in our spotlight in the past, for good reason: It plays a critical role in more than 200 physiological functions in the body, including relaxing muscles, regulating blood sugar, and supporting hormone production. Deficiencies contribute to sleep issues, but supplements can help. In one study, adults with insomnia who supplemented with 500 mg daily over eight weeks fell asleep faster, slept longer, experienced increased levels of melatonin, and reduced levels of cortisol.

This month, a specific form of magnesium is capturing consumers’ attention: magnesium glycinate. As Pamela M. Peeke, M.D., MPH, FACP, FACSM, a member of the Solaray Scientific Advisory Team, has told us: “Magnesium glycinate is a gentle form of magnesium that is bound to the amino acid glycine, which is shown to help support deep, restful sleep.”

Columns What's Selling

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.