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What's Selling: November/December 2025

What’s Selling is a monthly review of the best-selling natural and organic products determined from unit sales at natural products stores across the U.S.

GettyImages-1359672899.jpg

Credit Getty Images

November 19, 2025
WholeFoods Magazine Staff

What natural and organic products are driving sales from coast to coast? Take a look at retailers' top sellers. And if your store is interested in being featured in What’s Selling, e-mail editor@wfcinc.com

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Trending Spotlight: Energizing Sips

GettyImages-1659865843.jpgBeverages with a boost are trending across the U.S., with brands like Guru Lite, LIFEAID Beverage Co. FitAid Energy+, and locally sourced energy drinks driving sales. Consumers are seeking out function and flavor, with Moss Mango Ginger Sea Moss and Wonder Juice Wonder Beet Beet & Veggie Juice offering bold taste and an energizing kick. Trendspotter Nancy Trent also noticed the trend at Newtopia Now in August, spotlighting several revitalizing sips including Corpse Reviver botanical-infused drinks with electrolytes, magnesium, potassium, zinc, and L-theanine, and Dösis Tea adaptogen-infused teas for energy, digestion, and vitality. Read up on the top trends in From Concept to Connection: Newtopia Now.

    Columns What's Selling
    KEYWORDS 2025 trends best selling supplements dietary supplements drinks energy drinks HABA independent grocer independent natural retailers independent retail mouthwash mushroom supplements nasal spray natural beverages natural products retailers nutritional supplements oral care organic food organic food sales personal care products sales trends toothpaste trends trends to watch trendspotter
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    The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

    *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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