What’s Selling is a monthly review of the best-selling natural and organic products determined from unit sales at natural products stores across the U.S.

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What natural and organic products are driving sales from coast to coast? Take a look at retailers' top sellers.

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Trending Spotlight: Oral Care

Consumers are increasingly savvy on the connection between oral health and total wellness, and they are opting for cleaner oral care products. Spry Toothpaste is trending in the Northeast, Nature’s Answer Mouth Care is hot in the Midwest, and Davids Toothpaste is attracting shoppers in the West.

In a recent episode of The Natural View, we connected with Nathan Jones, CEO of Xlear, about the future of oral health. Tune in to learn about the “silent epidemic” of tooth decay, as well as a topic that has been all over the news lately: fluoridation. Plus, get answers to common questions including:

What are the concerns with fluoride? What does the research show?
What is the role of the microbiome in oral health?
What are the oral health benefits of xylitol?

Columns What's Selling

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.