From revitalizing beverages to plant-forward foods, clean skincare, and thoughtful essentials, the emerging natural brands on display at Newtopia Now are redefining wellness with innovation, integrity, and purpose.

The NY NOW show served as a vibrant snapshot of what’s capturing buyers’ attention now, including the transformation of daily wellness routines into rituals of luxury.

What natural products are driving sales from coast to coast? Find out!

The Vitamin Shoppe's Health & Wellness Trend Report gives an in-depth look at the products, preferences, and behaviors influencing the wellness landscape in 2025. 

Take a look at the products that are driving sales from coast to coast!

Premiere proved to be a pivotal trade show event, highlighting emerging trends across the beauty landscape. 

Discover the winners of WholeFoods Magazine's 2025 Natural Choice Awards!

Stay up-to-date on the latest offerings with our new products roundup for April 2025: natural & organic grocery, dietary supplements, personal care, branded ingredients and more!

Today’s consumers are seeking clean beauty products made with organic, toxin-free ingredients. Discover the attributes they are seeking, and how to build consumer trust.

Check out the latest offerings for natural products retailers!