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Home » SPONSORED BY
Sponsored Content

Hot Products: February 2025

Get the scoop on new dietary supplements, grocery, beauty products, and more that companies in the natural products industry don’t want you to miss!

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February 27, 2025
WholeFoods Magazine Contributor

Supplements

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Joint Care

Longevity By Nature's TendoGuard™: Optimal Joint Formula is The BEST Joint Care Collagen Blend on the Market. A blend of avian eggshell and chicken sternum, collagen types I, II, V, X. Naturally occurring hyaluronic acid and chondroitin sulfate, widely known for repairing and supporting healthy joints.

Gluten free, filler free, and GMO-free yet full of the collagen peptides types I, II, V, and X you trust for healthy bone, joint, cartilage, and tissue repair.  Clinical studies have shown that taking collagen can promote healthy collagen formation throughout the body.
TendoGuard™ is our clinically tested blend of avian sternum and eggshell membrane collagen peptides (types I, II, V and X) essential for maximizing bone, cartilage, and tissue support. TendoGuard is optimized for bioavailability and bioactivity to help build and maintain strong healthy joints and active lifestyles.
Our proprietary hydrolyzation process preserves the naturally occurring:

  • Mucopolysaccharides
  • Hyaluronic acid
  • Chondroitin and glucosamine 

Clinical research demonstrates that 750 mgs daily of TendoGuard delivered significant joint health benefits. Fully 78% of subjects reported improved muscle strength, range of motion and joint comfort after 60 days.
TendoGuard is the best collagen blend on the market specifically formulated for joint health. Try TendoGuard today: TendoGuard Joint Support Supplement.*


MyosMD.png

Muscle Support

Myos Corp knows muscle loss is a problem. MYOS MD is here to help.

Aging, rapid weight loss, and inactivity all contribute to muscle decline—but you can slow that decline. MYOS MD, powered by Fortetropin®, is disrupting the muscle health space with a clinically validated formula designed to support lean muscle growth, increase the rate of protein synthesis, and reduce myostatin—the body’s natural muscle growth regulator.

Whether you’re looking to maintain strength as you age, embarking on a weight loss journey, or rehabbing an injury, MYOS MD provides a science-backed approach to keeping muscle loss in check. Fortetropin is an all-natural bioactive complex, developed by top researchers and backed by six clinical trials demonstrating its effectiveness in promoting muscle preservation and recovery.

Don’t accept rapid muscle loss as inevitable. Take control. Live powerfully. Learn more at myosmd.com.*


newchapter.pngHeart, Brain, and Bone Support

New Chapter has launched Liquid Multivitamin, a first of its kind liquid-format. Formulated with 22 essential vitamins and minerals, the new product is available in Orange Mango and Mixed Berry varieties. Supporting heart, brain, immune, and bone health, it is suitable for kids (ages 2+), teens, and adults. It is non-GMO, organic, and free from artificial preservatives. It is available in a 30-oz. bottle that is made from 100% post-consumer recycled plastic and retails for $48.*


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Univera has introduced Natural Dreams, a clinically proven sleep aid. The solution features Maziniol, an ingredient derived from corn leaves, which produces melatonin-like effects, according to the company. It also features magnesium, which calms the mind and combats grogginess to help promote mental clarity. One bottle contains 60 capsules.*


MotivMatcha.pngCaffeine Gummies

Motiv Matcha is a new brand bringing convenience and on-the-go comfort to matcha lovers. Motiv Matcha gummies are sourced from Japan and made with real matcha, a natural source of caffeine. The formula supports cell restoration and recovery, memory, and post-work muscle recovery, the company says. The gummies are gluten-free, non-GMO, and vegan.*


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Probiotics

Bluebonnet Nutrition has expanded its probiotic offerings with five Shelf-Stable Probiotic Vegetable Capsules containing high-quality, DNA-verified strains. 

Pre Pro Post Probiotic: 30 Billion CFU; 3 DNA-verified strains; Vitamin D from postbiotic.
Prebiotic Probiotic: 20 Billion CFU; 5 DNA-verified strains; Kosher Certified strains.
Women’s Probiotic: 35 Billion CFU; 5 DNA-verified strains; With prebiotic & cranberry.
S. Boulardii Probiotic: 10 Billion CFU; Yeast-based strain; With prebotic Sunfiber.
Rainforest Animalz Kids Probiotic Powder Stick Packs: 5 Billion CFU; 2 DNA-verified strains; 30 unflavored stick packs.


Grocery

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Grab & Go Snack

Quinn has expanded its snack offerings with PB & J Berry Pretzels Nuggets. Made with naturally sourced ingredients, the nuggets have notes of strawberry and raspberry. They are certified gluten-free, Non-GMO Project Verified, vegan friendly, and made without soy, wheat, or dairy. They are available to purchase in a 6-oz. bag.


Functional Beverage

Kyowa Hakko and Step Change Innovations have partnered together to launch Amabie Sparkling Immunity Tonic. Theamabie.png product features IMMUSE®, a branded ingredient from Kyowa Hakko, which has been clinically tested to support immune health and cells. The functional postbiotic beverage is available in three different varieties: Energy, Focus, and Serenity. The Energy flavor promotes yuzu and honey mixed with Vitamin B12 and green tea caffeine. Focus highlights notes of ume plum + sencha green tea combined with L-Theanine. Serenity highlights sakura cherry blossom and strawberry combined with Vitamin C and zinc. 



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Artisan Sauce

Eden Foods has introduced two new artisan crafted shoyu soy sauces, available in aged one year and aged two year varieties. Both are bottled in a 10- and 20-oz amber glass. They are Japanese koji fermented in cypress wood barrels. They are organic and non-GMO. The two-year double fermented shoyu has a richer taste profile and is made solely with organic ingredients sourced from Japan, and mountain spring water. Both are made without chemical additives. 


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Low-Sugar Snack

Fig Bar is the latest snack option from Bobo’s. Available in Original Fig and Blueberry Fig varieties, they offer a delightful twist to the brand's classic bars. Playing off the natural sweetness of figs, the bars are made with lower sugar than traditional fig bars and 100% Whole Grain Oats. They are also gluten-free, non-GMO, and kosher, as well as vegan, dairy- and soy-free. They can be purchased for $5.99 as a 5-pack or $23.99 for a 20-count box. 


Personal Care/ HABA

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Kids Body & Hair Care

Desert Essence has released Kids’ 2-in-1 Shampoo & Body Wash and Kids’ Leave-In-Conditioning Detangler Spray. Both are made using plant-powered ingredients like jojoba oil, avocado oil, and chamomile. The 2-in-1 product is intended to moisturize hair and skin, while the detangler helps reduce hair breakage and makes hair easier to comb. Both come in Green Apple Watermelon and Fragrance Free varieties.


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Whitening Toothpaste

Himalaya Wellness has released Botanique Whitening + Hydroxyapatite Peppermint Toothpaste, offering enamel support. Hydroxyapatite is a mineral naturally found in bones, gently whitening and supporting healthy teeth. The paste also highlights neem, papaya and pineapple to lift stains. The toothpaste is vegan and cruelty-free and made without fluoride, sodium lauryl sulfate (SLS), artificial colors, flavors, preservatives, sweeteners, and gluten.



*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

    Hot Products
    KEYWORDS 2025 Trends Hot Products
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    Experts in the natural products industry share their insights on top trending topics, research, and industry news and events.

    *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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