As the National Animal Supplement Council celebrated its 25th anniversary, industry leaders focused on initiatives that could shape the future of animal health supplements.

John Mastel helped build Mastel's Health Foods into a trusted community institution and was a passionate advocate for natural health long before it became mainstream. 

Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being.

Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry.

Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

NOW Foods evaluated 28 lavender essential oil products purchased on Amazon using GC-MS/FID testing and reported that only three met ISO standards for authentic Lavandula angustifolia oil without evidence of adulteration.

Bipartisan legislation introduced in Congress would expand access to dietary supplements by allowing eligible products to be purchased through HSAs, FSAs, and HRAs, a move supporters say better aligns federal policy with preventive health practices.

Consumers are no longer relying solely on Google to discover supplements. AI platforms like ChatGPT, Gemini, and Perplexity are becoming the new front door for health and wellness research—forcing supplement brands to rethink SEO, content strategy, and digital authority in the age of AI-driven discovery.

From “clinically proven” challenges to Proposition 65 actions and pricing lawsuits, AHPA’s latest workshop explored how dietary supplement brands can strengthen claims substantiation, reduce liability, and stay ahead of mounting regulatory and litigation pressures.

Get updated on the latest career advancements including new hires, awards and honors, within the natural products industry.