Featured Articles Articles featured on the WholeFoods homepage https://www.wholefoodsmagazine.com/rss en-us UNPA Ceasing Operations in 2026 United Natural Products Alliance plans to shut down trade association at end of the year. United Natural Products Alliance plans to shut down trade association at end of the year.

]]> http://www.wholefoodsmagazine.com/articles/18048 Tue, 30 Jun 2026 11:47:54 -0400 https://www.wholefoodsmagazine.com/articles/18048-unpa-ceasing-operations-in-2026 imagem_2026-06-30_134813366.png Natural Products News Briefs: AHPA, ADM & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/18025 Tue, 30 Jun 2026 09:45:18 -0400 https://www.wholefoodsmagazine.com/articles/18025-natural-products-news-briefs-ahpa-adm-and-more GettyImages-1337472924.jpg CRN's 2026 Day on the Hill Advances Dietary Supplement Policy Priorities info@wfcinc.com CRN's 2026 Day on the Hill brought supplement industry leaders to Capitol Hill to advocate for HSA/FSA access, regulatory consistency, and science-based nutrition policy. CRN's 2026 Day on the Hill brought supplement industry leaders to Capitol Hill to advocate for HSA/FSA access, regulatory consistency, and science-based nutrition policy.

]]> http://www.wholefoodsmagazine.com/articles/18045 Mon, 22 Jun 2026 09:55:05 -0400 https://www.wholefoodsmagazine.com/articles/18045-crns-2026-day-on-the-hill-advances-dietary-supplement-policy-priorities Washington-DC-Capitol-Hill-GettyImages-2275694571.jpeg Natural Products News Briefs: Sabinsa, Layn, JAMBAR & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/18037 Sun, 21 Jun 2026 15:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18037-natural-products-news-briefs-sabinsa-layn-jambar-and-more GettyImages-1742506652.jpg Research Updates: Heart Health, Weight Management, Men's Health & More info@wfcinc.com From microbiome-targeted solutions to omega fatty acids, NAD+ preservation, and plant-based proteins, a wave of new clinical and peer-reviewed research is reshaping how functional ingredients are studied, positioned, and applied across gut, metabolic, cardiovascular, and healthy aging categories. From microbiome-targeted solutions to omega fatty acids, NAD+ preservation, and plant-based proteins, a wave of new clinical and peer-reviewed research is reshaping how functional ingredients are studied, positioned, and applied across gut, metabolic, cardiovascular, and healthy aging categories.

]]> http://www.wholefoodsmagazine.com/articles/18036 Fri, 19 Jun 2026 09:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18036-research-updates-heart-health-weight-management-mens-health-and-more Research-briefs-GettyImages-2258999239.jpeg Relief from Chronic Pain—A Major Factor Missed by Most Physicians The key to relief? Understanding that pain is part of our body's monitoring system, which lets us know that something needs attention. The key to relief? Understanding that pain is part of our body's monitoring system, which lets us know that something needs attention.

]]> http://www.wholefoodsmagazine.com/articles/18027 Thu, 18 Jun 2026 17:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18027-relief-from-chronic-paina-major-factor-missed-by-most-physicians Natural-Vitality-pain-relief-GettyImages-2271664583.jpeg DSHEA Re-Invented DSHEA transformed the dietary supplement industry in 1994. Today, Organic & Natural Health's Karen Howard calls for modernization to improve transparency, strengthen oversight, create national regulatory consistency, and support innovation. Here's what's being proposed. DSHEA transformed the dietary supplement industry in 1994. Today, Organic & Natural Health's Karen Howard calls for modernization to improve transparency, strengthen oversight, create national regulatory consistency, and support innovation. Here's what's being proposed.

]]> http://www.wholefoodsmagazine.com/articles/18039 Wed, 17 Jun 2026 08:40:00 -0400 https://www.wholefoodsmagazine.com/articles/18039-dshea-re-invented SUpplements-GettyImages-2278218998.jpg Why "Grass-Fed" Doesn't Mean What Most Consumers Think It Means A veteran regenerative farmer explains the differences between grass-fed, grass-finished, pasture-raised, organic, and regenerative claims—and how consumers can identify authentic practices. A veteran regenerative farmer explains the differences between grass-fed, grass-finished, pasture-raised, organic, and regenerative claims—and how consumers can identify authentic practices.

]]> http://www.wholefoodsmagazine.com/blogs/1/post/18038 Tue, 16 Jun 2026 09:58:02 -0400 https://www.wholefoodsmagazine.com/blogs/1-wholefoods-magazine/post/18038-why-grass-fed-doesnt-mean-what-most-consumers-think-it-means Farm-cows.jpg Research Updates: Oral Health, Healthspan, Performance, & More info@wfcinc.com From metabolic health to cognitive support and gut wellness, the latest research offers fresh insights into ingredient innovation across the nutraceutical industry. From metabolic health to cognitive support and gut wellness, the latest research offers fresh insights into ingredient innovation across the nutraceutical industry.

]]> http://www.wholefoodsmagazine.com/articles/18032 Mon, 15 Jun 2026 10:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18032-research-updates-oral-health-healthspan-performance-and-more Research-GettyImages-505604985.jpg Milestone Celebration: NCG Members Turning 50 Find out how local natural grocer co-op's are celebrating milestones with specially planned community events. Find out how local natural grocer co-op's are celebrating milestones with specially planned community events. 

]]> http://www.wholefoodsmagazine.com/articles/18031 Sat, 13 Jun 2026 15:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18031-milestone-celebration-ncg-members-turning-50 GettyImages-2239294060.jpg SaveNaturally Announces Partnership with Threshold Enterprises The collab offers natural brands a powerful solution to accelerate on-shelf sales velocity and optimize retail growth. The collab offers natural brands a powerful solution to accelerate on-shelf sales velocity and optimize retail growth.

]]> http://www.wholefoodsmagazine.com/articles/18034 Fri, 12 Jun 2026 15:15:00 -0400 https://www.wholefoodsmagazine.com/articles/18034-savenaturally-announces-partnership-with-threshold-enterprises GettyImages-2280272769.jpg Research Updates: Pet Longevity, Metabolic Health, Stress Relief & More info@wfcinc.com Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being. Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being.

]]> http://www.wholefoodsmagazine.com/articles/18029 Thu, 11 Jun 2026 10:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18029-research-updates-pet-longevity-metabolic-health-stress-relief-and-more Research-Innovation-GettyImages-2228817853.jpg The Future of Animal Health Supplements: NASC's Vision for Quality, Innovation, and Regulatory Clarity As the National Animal Supplement Council celebrated its 25th anniversary, industry leaders focused on initiatives that could shape the future of animal health supplements. As the National Animal Supplement Council celebrated its 25th anniversary, industry leaders focused on initiatives that could shape the future of animal health supplements.

]]> http://www.wholefoodsmagazine.com/articles/18022 Wed, 10 Jun 2026 11:08:14 -0400 https://www.wholefoodsmagazine.com/articles/18022-the-future-of-animal-health-supplements-nascs-vision-for-quality-innovation-and-regulatory-clarity NASC-conference-2026.jpg In Memoriam: John James Mastel Sr., Founder of Mastel's Health Foods John Mastel helped build Mastel's Health Foods into a trusted community institution and was a passionate advocate for natural health long before it became mainstream. John Mastel helped build Mastel's Health Foods into a trusted community institution and was a passionate advocate for natural health long before it became mainstream. 

]]> http://www.wholefoodsmagazine.com/articles/18026 Tue, 09 Jun 2026 10:03:26 -0400 https://www.wholefoodsmagazine.com/articles/18026-in-memoriam-john-james-mastel-sr-founder-of-mastels-health-foods GettyImages-1356683353.jpg Research Updates: Microbiome Health, Active Nutrition, Nutri-Beauty & More info@wfcinc.com Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being. Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being.

]]> http://www.wholefoodsmagazine.com/articles/18028 Mon, 08 Jun 2026 15:16:40 -0400 https://www.wholefoodsmagazine.com/articles/18028-research-updates-microbiome-health-active-nutrition-nutri-beauty-and-more Research-gettyImages-2184422669.jpg Vitafoods Europe 2026: The Trends Defining the Future of Nutraceuticals info@wfcinc.com Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry. Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry.

]]> http://www.wholefoodsmagazine.com/articles/18001 Fri, 05 Jun 2026 12:56:41 -0400 https://www.wholefoodsmagazine.com/articles/18001-vitafoods-europe-2026-the-trends-defining-the-future-of-nutraceuticals GettyImages-1936811076.jpg Natural Products News Briefs: Chobani, Clasado, Nichols Farms & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/18005 Fri, 05 Jun 2026 12:36:44 -0400 https://www.wholefoodsmagazine.com/articles/18005-natural-products-news-briefs-chobani-clasado-nichols-farms-and-more GettyImages-1156197814.jpg Lavender Essential Oils on Amazon: Testing Reveals Authenticity and Adulteration Concerns info@wfcinc.com NOW Foods evaluated 28 lavender essential oil products purchased on Amazon using GC-MS/FID testing and reported that only three met ISO standards for authentic Lavandula angustifolia oil without evidence of adulteration. NOW Foods evaluated 28 lavender essential oil products purchased on Amazon using GC-MS/FID testing and reported that only three met ISO standards for authentic Lavandula angustifolia oil without evidence of adulteration.

]]> http://www.wholefoodsmagazine.com/articles/18020 Sat, 30 May 2026 07:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18020-lavender-essential-oils-on-amazon-testing-reveals-authenticity-and-adulteration-concerns Lavender-Essential-Oil-GettyImages-1126209191.jpg Dietary Supplement Access Act: New Bill Would Let Americans Use HSAs and FSAs for Dietary Supplements Bipartisan legislation introduced in Congress would expand access to dietary supplements by allowing eligible products to be purchased through HSAs, FSAs, and HRAs, a move supporters say better aligns federal policy with preventive health practices. Bipartisan legislation introduced in Congress would expand access to dietary supplements by allowing eligible products to be purchased through HSAs, FSAs, and HRAs, a move supporters say better aligns federal policy with preventive health practices.

]]> http://www.wholefoodsmagazine.com/articles/18021 Fri, 29 May 2026 18:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18021-dietary-supplement-access-act-new-bill-would-let-americans-use-hsas-and-fsas-for-dietary-supplements Nutritional-Supplements-GettyImages-2262331662.jpg The New Supplement Discovery Funnel jane@knowagency.com Consumers are no longer relying solely on Google to discover supplements. AI platforms like ChatGPT, Gemini, and Perplexity are becoming the new front door for health and wellness research—forcing supplement brands to rethink SEO, content strategy, and digital authority in the age of AI-driven discovery. Consumers are no longer relying solely on Google to discover supplements. AI platforms like ChatGPT, Gemini, and Perplexity are becoming the new front door for health and wellness research—forcing supplement brands to rethink SEO, content strategy, and digital authority in the age of AI-driven discovery.

]]> http://www.wholefoodsmagazine.com/blogs/1/post/18019 Fri, 29 May 2026 11:26:34 -0400 https://www.wholefoodsmagazine.com/blogs/1-wholefoods-magazine/post/18019-the-new-supplement-discovery-funnel AI-Web-Search-GettyImages-1184747498.jpg Dietary Supplement Claims: Navigating Today’s Enforcement Trends From “clinically proven” challenges to Proposition 65 actions and pricing lawsuits, AHPA’s latest workshop explored how dietary supplement brands can strengthen claims substantiation, reduce liability, and stay ahead of mounting regulatory and litigation pressures. From “clinically proven” challenges to Proposition 65 actions and pricing lawsuits, AHPA’s latest workshop explored how dietary supplement brands can strengthen claims substantiation, reduce liability, and stay ahead of mounting regulatory and litigation pressures.

]]> http://www.wholefoodsmagazine.com/articles/18018 Thu, 28 May 2026 15:07:59 -0400 https://www.wholefoodsmagazine.com/articles/18018-dietary-supplement-claims-navigating-todays-enforcement-trends Herbs-Supplements-GettyImages-1937777000.jpg June 2026 People News Get updated on the latest career advancements including new hires, awards and honors, within the natural products industry. Get updated on the latest career advancements including new hires, awards and honors, within the natural products industry.

]]> http://www.wholefoodsmagazine.com/articles/17967 Thu, 28 May 2026 08:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17967-june-2026-people-news GettyImages-2255407020.jpg Rosaura Quesada Ezra Jones Sebastian Jakob Dan Ryan Buck Foley Ian Schuman (L), Allison Schuman (C), Keith Schuman (R) Pavitra Viswanath Madhu Subramanian Lizzy Flanagan Andreas Baller Professor Anna-Rita Bilia accepts award Liza Pepple Sebastian Nummeline Alejandra Gratson Ewa Hudson (L) with Petra Erlandson (R) Mary Ann Nation-Greenwall encircled by WIN members, holding 2026 WIN Heroine Award. Natural Products News Briefs: CRN, TSI, IBN & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/17992 Wed, 27 May 2026 10:19:30 -0400 https://www.wholefoodsmagazine.com/articles/17992-natural-products-news-briefs-crn-tsi-ibn-and-more GettyImages-1041121948.jpg Natural Products News Briefs: FDA @ IFT; AHPA; PLT & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/18000 Wed, 27 May 2026 09:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18000-natural-products-news-briefs-fda-ift-ahpa-plt-and-more GettyImages-1394947109.jpg Expo West 2026 Trend Report: Innovation, Transparency & Functional Wellness info@wfcinc.com Explore 11 of the biggest trends from Natural Products Expo West 2026, including protein innovation, gut health, GLP-1 support, regenerative products, clean-label foods, and science-backed wellness, plus that ingredient supplier and brands that deliver on the trends. Explore 11 of the biggest trends from Natural Products Expo West 2026, including protein innovation, gut health, GLP-1 support, regenerative products, clean-label foods, and science-backed wellness, plus that ingredient supplier and brands that deliver on the trends.

]]> http://www.wholefoodsmagazine.com/articles/17956 Tue, 26 May 2026 15:05:45 -0400 https://www.wholefoodsmagazine.com/articles/17956-expo-west-2026-trend-report-innovation-transparency-and-functional-wellness Natural-Products-Expo-West-2026.jpeg Rethinking Lactose Intolerance: The Role of Probiotics and Prebiotics Explore what the science suggests regarding specific probiotic strains for lactose digestion and supporting management of lactose intolerance. Explore what the science suggests regarding specific probiotic strains for lactose digestion and supporting management of lactose intolerance.]]> http://www.wholefoodsmagazine.com/articles/18004 Fri, 22 May 2026 10:15:00 -0400 https://www.wholefoodsmagazine.com/articles/18004-rethinking-lactose-intolerance-the-role-of-probiotics-and-prebiotics Yogurt-probiotics-GettyImages-2217529941.jpg Research suggests yogurt and specific probiotic strains may help improve lactose digestion, support the gut microbiome, and reduce symptoms associated with lactose intolerance. Karnataka High Court Issues Interim Stay on Ashwagandha Leaf Ban Following petitions arguing the ban of ashwagandha leaves or extracts that contain leaf in health supplements bypassed formal regulatory amendment procedures under existing food safety frameworks, The Karnataka High Court has issued an interim stay and scheduled a follow-up hearing. Following petitions arguing the ban of ashwagandha leaves or extracts that contain leaf in health supplements bypassed formal regulatory amendment procedures under existing food safety frameworks, The Karnataka High Court has issued an interim stay and scheduled a follow-up hearing.

]]> http://www.wholefoodsmagazine.com/articles/18003 Wed, 20 May 2026 09:33:32 -0400 https://www.wholefoodsmagazine.com/articles/18003-karnataka-high-court-issues-interim-stay-on-ashwagandha-leaf-ban GettyImages-2260827018.jpg NPA Fly-In Day Brings Supplement Industry Priorities to Capitol Hill info@wfcinc.com NPA members brought key supplement policy priorities directly to lawmakers, including concerns over state-level restrictions and mandatory product listing proposals. NPA members brought key supplement policy priorities directly to lawmakers, including concerns over state-level restrictions and mandatory product listing proposals.

]]> http://www.wholefoodsmagazine.com/articles/18002 Tue, 19 May 2026 08:27:43 -0400 https://www.wholefoodsmagazine.com/articles/18002-npa-fly-in-day-brings-supplement-industry-priorities-to-capitol-hill NPA-Fly-In-Day-2026.jpg Group photo of attendees at the Natural Products Association 2026 Fly-In Day in Washington, D.C., where dietary supplement industry leaders met with lawmakers to discuss DSHEA reform, FDA oversight, and supplement regulation. NPA-Fly-In-Day-2026.jpg Group photo of attendees at the Natural Products Association 2026 Fly-In Day in Washington, D.C., where dietary supplement industry leaders met with lawmakers to discuss DSHEA reform, FDA oversight, and supplement regulation. imagem_2026-05-19_114616567.png imagem_2026-05-19_114629761.png imagem_2026-05-19_114705696.png imagem_2026-05-19_114721657.png imagem_2026-05-19_114736035.png FDA Leadership: Marty Makary Resigns, Kyle Diamantas Takes Acting Role info@wfcinc.com FDA leadership is shifting again as Dr. Marty Makary exits the agency and Kyle Diamantas steps into the acting commissioner role.

FDA leadership is shifting again as Dr. Marty Makary exits the agency and Kyle Diamantas steps into the acting commissioner role.

]]> http://www.wholefoodsmagazine.com/articles/17997 Fri, 15 May 2026 05:51:01 -0400 https://www.wholefoodsmagazine.com/articles/17997-fda-leadership-marty-makary-resigns-kyle-diamantas-takes-acting-role GettyImages-2150426625.jpg Submit Your Entries for the 2026 Ingredient Choice Awards info@wfcinc.com Enter your branded ingredients in WholeFoods Magazine's 2026 Ingredient Choice Awards! Enter your branded ingredients in WholeFoods Magazine's 2026 Ingredient Choice Awards!

]]> http://www.wholefoodsmagazine.com/articles/17991 Thu, 14 May 2026 17:17:30 -0400 https://www.wholefoodsmagazine.com/articles/17991-submit-your-entries-for-the-2026-ingredient-choice-awards GettyImages-2254739605.jpg