Featured Articles Articles featured on the WholeFoods homepage https://www.wholefoodsmagazine.com/rss en-us In Memoriam: John James Mastel Sr., Founder of Mastel's Health Foods John Mastel helped build Mastel's Health Foods into a trusted community institution and was a passionate advocate for natural health long before it became mainstream. John Mastel helped build Mastel's Health Foods into a trusted community institution and was a passionate advocate for natural health long before it became mainstream. 

]]> http://www.wholefoodsmagazine.com/articles/18026 Tue, 09 Jun 2026 10:03:26 -0400 https://www.wholefoodsmagazine.com/articles/18026-in-memoriam-john-james-mastel-sr-founder-of-mastels-health-foods GettyImages-1356683353.jpg Research Updates: Microbiome Health, Active Nutrition, Nutri-Beauty & More info@wfcinc.com Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being. Natural products industry companies share overviews on the latest research on their dietary supplement branded ingredients and formulations to support overall health and well-being.

]]> http://www.wholefoodsmagazine.com/articles/18028 Mon, 08 Jun 2026 15:16:40 -0400 https://www.wholefoodsmagazine.com/articles/18028-research-updates-microbiome-health-active-nutrition-nutri-beauty-and-more Research-gettyImages-2184422669.jpg Vitafoods Europe 2026: The Trends Defining the Future of Nutraceuticals info@wfcinc.com Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry. Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry.

]]> http://www.wholefoodsmagazine.com/articles/18001 Fri, 05 Jun 2026 12:56:41 -0400 https://www.wholefoodsmagazine.com/articles/18001-vitafoods-europe-2026-the-trends-defining-the-future-of-nutraceuticals GettyImages-1936811076.jpg Natural Products News Briefs: Chobani, Clasado, Nichols Farms & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/18005 Fri, 05 Jun 2026 12:36:44 -0400 https://www.wholefoodsmagazine.com/articles/18005-natural-products-news-briefs-chobani-clasado-nichols-farms-and-more GettyImages-1156197814.jpg Lavender Essential Oils on Amazon: Testing Reveals Authenticity and Adulteration Concerns info@wfcinc.com NOW Foods evaluated 28 lavender essential oil products purchased on Amazon using GC-MS/FID testing and reported that only three met ISO standards for authentic Lavandula angustifolia oil without evidence of adulteration. NOW Foods evaluated 28 lavender essential oil products purchased on Amazon using GC-MS/FID testing and reported that only three met ISO standards for authentic Lavandula angustifolia oil without evidence of adulteration.

]]> http://www.wholefoodsmagazine.com/articles/18020 Sat, 30 May 2026 07:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18020-lavender-essential-oils-on-amazon-testing-reveals-authenticity-and-adulteration-concerns Lavender-Essential-Oil-GettyImages-1126209191.jpg Dietary Supplement Access Act: New Bill Would Let Americans Use HSAs and FSAs for Dietary Supplements Bipartisan legislation introduced in Congress would expand access to dietary supplements by allowing eligible products to be purchased through HSAs, FSAs, and HRAs, a move supporters say better aligns federal policy with preventive health practices. Bipartisan legislation introduced in Congress would expand access to dietary supplements by allowing eligible products to be purchased through HSAs, FSAs, and HRAs, a move supporters say better aligns federal policy with preventive health practices.

]]> http://www.wholefoodsmagazine.com/articles/18021 Fri, 29 May 2026 18:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18021-dietary-supplement-access-act-new-bill-would-let-americans-use-hsas-and-fsas-for-dietary-supplements Nutritional-Supplements-GettyImages-2262331662.jpg The New Supplement Discovery Funnel jane@knowagency.com Consumers are no longer relying solely on Google to discover supplements. AI platforms like ChatGPT, Gemini, and Perplexity are becoming the new front door for health and wellness research—forcing supplement brands to rethink SEO, content strategy, and digital authority in the age of AI-driven discovery. Consumers are no longer relying solely on Google to discover supplements. AI platforms like ChatGPT, Gemini, and Perplexity are becoming the new front door for health and wellness research—forcing supplement brands to rethink SEO, content strategy, and digital authority in the age of AI-driven discovery.

]]> http://www.wholefoodsmagazine.com/blogs/1/post/18019 Fri, 29 May 2026 11:26:34 -0400 https://www.wholefoodsmagazine.com/blogs/1-wholefoods-magazine/post/18019-the-new-supplement-discovery-funnel AI-Web-Search-GettyImages-1184747498.jpg Dietary Supplement Claims: Navigating Today’s Enforcement Trends From “clinically proven” challenges to Proposition 65 actions and pricing lawsuits, AHPA’s latest workshop explored how dietary supplement brands can strengthen claims substantiation, reduce liability, and stay ahead of mounting regulatory and litigation pressures. From “clinically proven” challenges to Proposition 65 actions and pricing lawsuits, AHPA’s latest workshop explored how dietary supplement brands can strengthen claims substantiation, reduce liability, and stay ahead of mounting regulatory and litigation pressures.

]]> http://www.wholefoodsmagazine.com/articles/18018 Thu, 28 May 2026 15:07:59 -0400 https://www.wholefoodsmagazine.com/articles/18018-dietary-supplement-claims-navigating-todays-enforcement-trends Herbs-Supplements-GettyImages-1937777000.jpg June 2026 People News Get updated on the latest career advancements including new hires, awards and honors, within the natural products industry. Get updated on the latest career advancements including new hires, awards and honors, within the natural products industry.

]]> http://www.wholefoodsmagazine.com/articles/17967 Thu, 28 May 2026 08:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17967-june-2026-people-news GettyImages-2255407020.jpg Ewa Hudson (L) with Petra Erlandson (R) Alejandra Gratson Rosaura Quesada Ian Schuman (L), Allison Schuman (C), Keith Schuman (R) Madhu Subramanian Buck Foley Dan Ryan Lizzy Flanagan Sebastian Jakob Andreas Baller Ezra Jones Liza Pepple Pavitra Viswanath Sebastian Nummeline Professor Anna-Rita Bilia accepts award Mary Ann Nation-Greenwall encircled by WIN members, holding 2026 WIN Heroine Award. Natural Products News Briefs: CRN, TSI, IBN & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/17992 Wed, 27 May 2026 10:19:30 -0400 https://www.wholefoodsmagazine.com/articles/17992-natural-products-news-briefs-crn-tsi-ibn-and-more GettyImages-1041121948.jpg Natural Products News Briefs: FDA @ IFT; AHPA; PLT & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/18000 Wed, 27 May 2026 09:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18000-natural-products-news-briefs-fda-ift-ahpa-plt-and-more GettyImages-1394947109.jpg Expo West 2026 Trend Report: Innovation, Transparency & Functional Wellness info@wfcinc.com Explore 11 of the biggest trends from Natural Products Expo West 2026, including protein innovation, gut health, GLP-1 support, regenerative products, clean-label foods, and science-backed wellness, plus that ingredient supplier and brands that deliver on the trends. Explore 11 of the biggest trends from Natural Products Expo West 2026, including protein innovation, gut health, GLP-1 support, regenerative products, clean-label foods, and science-backed wellness, plus that ingredient supplier and brands that deliver on the trends.

]]> http://www.wholefoodsmagazine.com/articles/17956 Tue, 26 May 2026 15:05:45 -0400 https://www.wholefoodsmagazine.com/articles/17956-expo-west-2026-trend-report-innovation-transparency-and-functional-wellness Natural-Products-Expo-West-2026.jpeg Rethinking Lactose Intolerance: The Role of Probiotics and Prebiotics Explore what the science suggests regarding specific probiotic strains for lactose digestion and supporting management of lactose intolerance. Explore what the science suggests regarding specific probiotic strains for lactose digestion and supporting management of lactose intolerance.]]> http://www.wholefoodsmagazine.com/articles/18004 Fri, 22 May 2026 10:15:00 -0400 https://www.wholefoodsmagazine.com/articles/18004-rethinking-lactose-intolerance-the-role-of-probiotics-and-prebiotics Yogurt-probiotics-GettyImages-2217529941.jpg Research suggests yogurt and specific probiotic strains may help improve lactose digestion, support the gut microbiome, and reduce symptoms associated with lactose intolerance. Karnataka High Court Issues Interim Stay on Ashwagandha Leaf Ban Following petitions arguing the ban of ashwagandha leaves or extracts that contain leaf in health supplements bypassed formal regulatory amendment procedures under existing food safety frameworks, The Karnataka High Court has issued an interim stay and scheduled a follow-up hearing. Following petitions arguing the ban of ashwagandha leaves or extracts that contain leaf in health supplements bypassed formal regulatory amendment procedures under existing food safety frameworks, The Karnataka High Court has issued an interim stay and scheduled a follow-up hearing.

]]> http://www.wholefoodsmagazine.com/articles/18003 Wed, 20 May 2026 09:33:32 -0400 https://www.wholefoodsmagazine.com/articles/18003-karnataka-high-court-issues-interim-stay-on-ashwagandha-leaf-ban GettyImages-2260827018.jpg NPA Fly-In Day Brings Supplement Industry Priorities to Capitol Hill info@wfcinc.com NPA members brought key supplement policy priorities directly to lawmakers, including concerns over state-level restrictions and mandatory product listing proposals. NPA members brought key supplement policy priorities directly to lawmakers, including concerns over state-level restrictions and mandatory product listing proposals.

]]> http://www.wholefoodsmagazine.com/articles/18002 Tue, 19 May 2026 08:27:43 -0400 https://www.wholefoodsmagazine.com/articles/18002-npa-fly-in-day-brings-supplement-industry-priorities-to-capitol-hill NPA-Fly-In-Day-2026.jpg Group photo of attendees at the Natural Products Association 2026 Fly-In Day in Washington, D.C., where dietary supplement industry leaders met with lawmakers to discuss DSHEA reform, FDA oversight, and supplement regulation. NPA-Fly-In-Day-2026.jpg Group photo of attendees at the Natural Products Association 2026 Fly-In Day in Washington, D.C., where dietary supplement industry leaders met with lawmakers to discuss DSHEA reform, FDA oversight, and supplement regulation. imagem_2026-05-19_114721657.png imagem_2026-05-19_114705696.png imagem_2026-05-19_114616567.png imagem_2026-05-19_114629761.png imagem_2026-05-19_114736035.png FDA Leadership: Marty Makary Resigns, Kyle Diamantas Takes Acting Role info@wfcinc.com FDA leadership is shifting again as Dr. Marty Makary exits the agency and Kyle Diamantas steps into the acting commissioner role.

FDA leadership is shifting again as Dr. Marty Makary exits the agency and Kyle Diamantas steps into the acting commissioner role.

]]> http://www.wholefoodsmagazine.com/articles/17997 Fri, 15 May 2026 05:51:01 -0400 https://www.wholefoodsmagazine.com/articles/17997-fda-leadership-marty-makary-resigns-kyle-diamantas-takes-acting-role GettyImages-2150426625.jpg Submit Your Entries for the 2026 Ingredient Choice Awards info@wfcinc.com Enter your branded ingredients in WholeFoods Magazine's 2026 Ingredient Choice Awards! Enter your branded ingredients in WholeFoods Magazine's 2026 Ingredient Choice Awards!

]]> http://www.wholefoodsmagazine.com/articles/17991 Thu, 14 May 2026 17:17:30 -0400 https://www.wholefoodsmagazine.com/articles/17991-submit-your-entries-for-the-2026-ingredient-choice-awards GettyImages-2254739605.jpg Industry Pushes for Clarity as FDA Reassesses “Dietary Substance” Definition in DSHEA A decades-old definition is under the microscope as FDA gathers input on dietary supplement ingredients and innovation. A decades-old definition is under the microscope as FDA gathers input on dietary supplement ingredients and innovation.

]]> http://www.wholefoodsmagazine.com/articles/17994 Wed, 13 May 2026 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17994-industry-pushes-for-clarity-as-fda-reassesses-dietary-substance-definition-in-dshea Defining-Dietary-Supplements-GettyImages-1441024507.jpeg An Open Letter to John Oliver Blaming DSHEA for “gas station drugs” misses the real issue: enforcement gaps, not lack of laws, according to a dietary supplement industry perspective. Blaming DSHEA for “gas station drugs” misses the real issue: enforcement gaps, not lack of laws, according to a dietary supplement industry perspective.

]]> http://www.wholefoodsmagazine.com/articles/17996 Tue, 12 May 2026 13:06:21 -0400 https://www.wholefoodsmagazine.com/articles/17996-an-open-letter-to-jon-oliver Nutritional-Supplement-GettyImages-1423012730.jpeg House Dietary Supplement Listing Act Sparks Debate Over FDA Product Registry A new House bill would require dietary supplement manufacturers to register products with FDA, reigniting debate between industry groups over transparency, regulatory burden, and the future of DSHEA oversight. A new House bill would require dietary supplement manufacturers to register products with FDA, reigniting debate between industry groups over transparency, regulatory burden, and the future of DSHEA oversight.

]]> http://www.wholefoodsmagazine.com/articles/17993 Fri, 08 May 2026 11:56:32 -0400 https://www.wholefoodsmagazine.com/articles/17993-house-dietary-supplement-listing-act-sparks-debate-over-fda-product-registry Dietary-Supplements-Nutrition-GettyImages-2273297795.jpeg Regulatory Roundup: FDA Supplement Oversight, DSHEA Labeling, Chronic Disease Reform & UPF Label Proposal info@wfcinc.com Congressional hearings, Supreme Court challenges, FDA petitions, and new state food-labeling proposals are intensifying action over supplement oversight, health claims, and consumer transparency. Congressional hearings, Supreme Court challenges, FDA petitions, and new state food-labeling proposals are intensifying action over supplement oversight, health claims, and consumer transparency.

]]> http://www.wholefoodsmagazine.com/articles/17988 Wed, 06 May 2026 16:25:00 -0400 https://www.wholefoodsmagazine.com/articles/17988-regulatory-roundup-fda-supplement-oversight-dshea-labeling-chronic-disease-reform-and-upf-label-proposal dietary-supplement-regulations.jpg Oregano Oil on Amazon? New Testing Reveals Quality Gaps NOW's latest round of industry quality testing of dietary supplements involved 35 oregano oil supplements sold on Amazon, and found nearly two-thirds failed potency standards. NOW's latest round of industry quality testing of dietary supplements involved 35 oregano oil supplements sold on Amazon, and found nearly two-thirds failed potency standards.

]]> http://www.wholefoodsmagazine.com/articles/17987 Wed, 06 May 2026 10:16:27 -0400 https://www.wholefoodsmagazine.com/articles/17987-oregano-oil-on-amazon-new-testing-reveals-quality-gaps Oregano-Oil-GettyImages-2254123508.jpg India’s Ashwagandha Leaf Ban Sparks Debate Over Safety, Science, and Supply Chain The Government of India's restriction on ashwagandha leaves in nutritional supplements is sparking industry debate. Experts weigh safety, science, and supply chain impacts of the root-only directive. The Government of India's restriction on ashwagandha leaves in nutritional supplements is sparking industry debate. Experts weigh safety, science, and supply chain impacts of the root-only directive.

]]> http://www.wholefoodsmagazine.com/articles/17981 Tue, 05 May 2026 10:35:00 -0400 https://www.wholefoodsmagazine.com/articles/17981-indias-ashwagandha-leaf-ban-sparks-debate-over-safety-science-and-supply-chain Ashwagandha-Withania-somnifera-roots-leaves-GettyImages-2197460355.jpeg The End of Scientific Advisory Boards… and the birth of Innovation Advisory Boards What are Innovation Advisory Boards (IABs)? Discover how IABs are driving product innovation in in the dietary supplements market. What are Innovation Advisory Boards (IABs)? Discover how IABs are driving product innovation in in the dietary supplements market.

]]> http://www.wholefoodsmagazine.com/articles/17979 Thu, 30 Apr 2026 11:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17979-the-end-of-scientific-advisory-boards-and-the-birth-of-innovation-advisory-boards Dirverse-Groups-Innovation-GettyImages-2193212876.jpg Natural Products News Briefs: NOW, AHPA, CRN & More Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more. Read up on all the latest news in the natural products industry, including new collabs, trade show news, and more.

]]> http://www.wholefoodsmagazine.com/articles/17966 Wed, 29 Apr 2026 11:56:25 -0400 https://www.wholefoodsmagazine.com/articles/17966-natural-products-news-briefs-now-ahpa-crn-and-more New-Updates-Changes-GettyImages-2237782172.jpg Initial Prebiotics Monograph Marks Milestone for Prebiotic Category in Canada A new prebiotics monograph in Canada sets clearer rules for ingredients, claims, and labeling—marking a major shift for the NHP and supplement industry. A new prebiotics monograph in Canada sets clearer rules for ingredients, claims, and labeling—marking a major shift for the NHP and supplement industry.

]]> http://www.wholefoodsmagazine.com/articles/17978 Wed, 29 Apr 2026 11:25:00 -0400 https://www.wholefoodsmagazine.com/articles/17978-initial-prebiotics-monograph-marks-milestone-for-prebiotic-category-in-canada prebiotic-product-development.jpg Government of India Prohibits Ashwagandha Leaves in Supplements and Foods, Tightens Enforcement on Adulteration info@wfcinc.com India’s Ministry of Ayush and Food Safety and Standards Authority of India have issued aligned directives prohibiting ashwagandha leaves in supplements and foods, reinforcing root-only use, mandating plant-part labeling, and stepping up enforcement after years of non-compliance. India’s Ministry of Ayush and Food Safety and Standards Authority of India have issued aligned directives prohibiting ashwagandha leaves in supplements and foods, reinforcing root-only use, mandating plant-part labeling, and stepping up enforcement after years of non-compliance.

]]> http://www.wholefoodsmagazine.com/articles/17976 Tue, 28 Apr 2026 13:02:53 -0400 https://www.wholefoodsmagazine.com/articles/17976-government-of-india-prohibits-ashwagandha-leaves-in-supplements-and-foods-tightens-enforcement-on-adulteration Ashwagandha-root-vs-leaf-regulation-india.jpeg Why Your Supplement Brand Isn’t Showing Up in AI (Even If You Rank #1 on Google) jane@knowagency.com Ranking on Google isn’t enough anymore. Learn why supplement brands are missing from AI-generated answers—and how to fix it with trust, authority, and clinical content. Ranking on Google isn’t enough anymore. Learn why supplement brands are missing from AI-generated answers—and how to fix it with trust, authority, and clinical content.

]]> http://www.wholefoodsmagazine.com/articles/17974 Tue, 28 Apr 2026 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17974-why-your-supplement-brand-isnt-showing-up-in-ai-even-if-you-rank-1-on-google AI-Search-GettyImages-2096698682.jpg how AI selects trusted supplement brands for recommendations Food Synergy: The Ancient Wisdom Behind Modern Plant-Based Nutrition Explore food synergy, the art of eating real foods in combinations that nourish not just our bodies, but our connection to the earth and to the generations of wisdom that came before us. Explore food synergy, the art of eating real foods in combinations that nourish not just our bodies, but our connection to the earth and to the generations of wisdom that came before us.

]]> http://www.wholefoodsmagazine.com/blogs/1/post/17973 Mon, 27 Apr 2026 14:53:18 -0400 https://www.wholefoodsmagazine.com/blogs/1-wholefoods-magazine/post/17973-food-synergy-the-ancient-wisdom-behind-modern-plant-based-nutrition food-synergy-GettyImages-984300844.jpeg Who Will Be 2026’s Top Natural Products Retailer? info@wfcinc.com The best in natural products retail: Share your nomination for the 2026 WholeFoods Magazine Retailer of the Year! The best in natural products retail: Share your nomination for the 2026 WholeFoods Magazine Retailer of the Year!

]]> http://www.wholefoodsmagazine.com/articles/17970 Sat, 25 Apr 2026 00:01:00 -0400 https://www.wholefoodsmagazine.com/articles/17970-who-will-be-2026s-top-natural-products-retailer Retail-Small-Business-GettyImages-2169797010.jpg Natural products retailers dedicated to serving their local communities.