The natural products industry makes its voice heard as policymakers debate supplement regulation and consumer access.

This new feature is designed to help you quickly access the depth of knowledge contained within the WholeFoods Magazine editorial archive.

Independent natural products retailers reflect on the state of business.

Check out what's new and what's next at WholeFoods Magazine!

Celebrating the leaders who uplift others, champion gender equity, and shape the future of our industry.

There’s so much excellence to celebrate in the natural products industry! Check out the winners of the 2025 Natural Choice Awards, and much more!     

As summer winds down, team WholeFoods Magazine is gearing up for a flurry of natural products industry events.

This year, WholeFoods Magazine received several outstanding nominations of independent natural products retailers for our Retailer of the Year. Among them...

From the Women in Nutraceticals Leadership Summit to Nutrify Today C-Suite Sumflex, WholeFoods Magazine's Heather Wainer had a productive spring!

Here's a look at what we saw, discovered, and tasted at this year's 2025 Natural Products Expo West.