The 2025 fall trade show season is off to an excellent start, with team WholeFoods Magazine scoping out the trends and catching up on the latest science at Newtopia Now in August and SOHO Expo and ECRM in September. 

A highlight of both shows: We presented several 2025 Natural Choice Awards winners with their trophies. There’s more excellence to celebrate as well! Check out the winners of the 2025 Natural Choice Awards: Ingredient Edition.

And of course, trade show season is still in full gear. To help you navigate, we invited ingredient suppliers and service companies to give us an advance look at what they will be showcasing on the show floor at SupplySide Global later in October. Check out 2025 SupplySide Global Preview! for the insider info that will help you plan your show, and be sure to put us on your agenda. WholeFoods Magazine will be at booth #5042, and we would love to connect with you!

This special supplier-focused issue also has the goods to help you grow your business in 2026. In addition to the award-winning branded ingredients that can help you formulate and stock innovative products, this issue contains a roundup of ingredients that suppliers say will be driving demand in 2026, a look at the latest in colors, flavors, and sweeteners, a trend forecast from contract manufacturers and private labelers, and much more to help you succeed!