SOHO - Page 1 | WholeFoods Magazine

Natural Products News Briefs: AIDP, SOHO Northeast, Vitamin Shoppe, RFI & More

What's new in natural? Catch up on the latest!

March 2, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry, including new collabs, mergers and more.

Excellence in Action! Celebrating Brands and Branded Ingredients

Celebrate the winners of WholeFoods Magazine's Natural Choice Awards, plus get the insights that will help you achieve even greater success in 2026!

September 26, 2025

Maggie Jaqua, Content Director

There’s so much excellence to celebrate in the natural products industry! Check out the winners of the 2025 Natural Choice Awards, and much more!

In Memoriam: Renee Southard of Organic Marketplace, SENPA

Honoring the life and legacy of a leader who loved and elevated the natural products industry.

January 22, 2025

Maggie Jaqua, Content Director

Remembering Renee Southard, immediate Past President of SENPA, owner of Organic Marketplace, and WholeFoods Magazine's 2023 Retailer of the Year.

SENPA Rolls Out the Red Carpet for 2024 SOHO Expo

The yearly event took place at the upscale Gaylord Palms in Kissimmee.

September 25, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

An inside look at SENPA's SOHO Expo annual event for the natural products industry.

2024 SOHO Expo Keynote Speaker Announced

The talk will share how to become a business disruptor rather than the disrupted.

March 22, 2024

WholeFoods Magazine Staff

CEO Coach Mike Maddock will share his insights on how to become a disruptor rather than the disrupted with the natural products industry.

Palko Distributing receives award at SENPA SOHO Expo.

SOHO Expo and Education Highlights: Organic Marketplace Receives ROTY Award, New Dates Announced for 2024!

Catch this year's education and trade show highlights from SOHO Expo in Florida.

January 18, 2024

Marissa Fox

Get highlights from the education sessions and show floor from SOHO Expo in Florida.

New year 2024, Green business, enviromental sustainability target. 2024 written on wooden cubes with goal icon. Goals,plan,opportunity.

2024 Call to Action for the Natural Products Industry

30 years after the passage of DSHEA, what are the most pressing issues facing the industry? Trade associations leaders weigh in.

December 28, 2023

WholeFoods Magazine Contributor

2024 marks the 30th anniversary of the Dietary Supplement Health and Education Act (DSHEA). What issues are most pressing right now? Take a look.

The 2020 SOHO Experience: 5 Takeaways

January 15, 2021

Andreas Koch

As a Natural Path Silver Wings exhibitor, it was great to finally get the long-overdue retail customer interface. Most attendees in that exhibit hall hadn’t seen a trade show since SOHO in December 2019, before the pandemic hit. So in essence, SOHO was the last major industry trade show before...

SENPA Rebrand Showcases Retail Human Connection

December 18, 2019

WholeFoods Magazine Staff

New Port Richey, FL--As the 63rd anniversary of SENPA ends, and with the 50th anniversary on the horizon for SOHO Expo, SENPA announced that the brand, from its website and logos to SOHO events (including educational seminars around the country and two trade shows--SOHO Expo and Healthfest) is now evolving.

Highlights from the 2019 SOHO Expo

December 10, 2019

WholeFoods Magazine Staff

Orlando, FL—The natural products industry gathered at the Gaylord Palms Resort and Convention Center in Orlando from December 5-8 for “A show with a Big and Natural Heart”—the 49th SOHO Expo, produced by SENPA. Independent retailers, manufacturers, suppliers, and nutritional counselors attended the event, which featured exhibits, networking opportunities (including...