AIDP & Zinpro Deliver Advanced Zinc Nutrition
AIDP, Inc. and Zinpro Corporation are teaming up to develop and expand sales of Zinpro Zinc LG within the North American human dietary supplement market. The new partnership represents a strategic marketing and sales distribution cooperative between the two companies, who are focused on tackling the widespread shortfall of daily zinc intake. With roughly 73% of the American population failing to meet the estimated average requirement for zinc, Zinpro Zinc LG offers a clinically researched, patented zinc lysine glutamate solution that unlocks zinc's full biological potential.
“We are excited to partner with AIDP in the introduction of Zinpro Zinc LG to the North American human supplement market,” says Guillermo Vela, Global Director at Zinpro, Human Division. “AIDP’s expertise in selling vetted, high quality and innovative minerals made them the perfect partner for Zinpro. AIDP’s broad customer base along with our versatile product creates an ideal partnership for both companies.”
Magtein Partners with Arnold’s Pump Club
ThreoTech, LLC, the exclusive global supplier and patent licensee for Magtein (magnesium L-threonate) has partnered with Arnold’s Pump Club, Arnold Schwarzenegger’s official email newsletter and daily podcast. Magtein, a patented form of magnesium developed to support efficient magnesium delivery to the brain, has been shown in clinical studies to support brain health, healthy cognitive aging, sleep quality, next-day functioning, mood, heart rate variability, and improved response time.
ThreoTech shared that the collaboration builds on Arnold’s Pump Club’s long-standing interest in Magtein and the ingredient's growing body of published research, including a recently published clinical trial in Frontiers in Nutrition. Magtein and Arnold’s Pump Club will create evidence-led consumer education on the science behind magnesium L-threonate, delivered in the Pump Club’s “make science make sense” style.
“Longevity is a core focus for our community, and that includes protecting what matters most as we age, our brains," said Adam Bornstein, co-founder of Arnold’s Pump Club. "Magnesium is one of the nutrients we get asked about constantly, but the form and the science matter. Magtein stands out because it’s a patented form of magnesium L-threonate backed by human research, with benefits people care about like brain health, healthy cognitive aging, sleep quality, next-day functioning, stress support and mood. Partnering with Magtein lets us do what we do best, make the science make sense, and give our readers and listeners clear, useful guidance they can put into practice.”
Jennifer Gu, CEO at Magtein, added, “We’re truly excited to partner with Arnold’s Pump Club because they share our belief that wellness should be built on science you can trust. Arnold and the Pump Club team have built a rare community grounded in discipline, scientific curiosity, and practical guidance that stands up to real scrutiny, and Magtein was developed with that same uncompromising standard in mind. Together, we’re looking forward to helping people understand the wide portfolio of Magtein science in a clear, approachable way – especially around healthy cognitive aging, mood and stress support, and sleep quality – that supports long-term brain health.”
RFI Ingredients Redesigns Website
RFI Ingredients announced the launch of its refreshed website, RFIIngredients.com, designed to deliver a modern, intuitive, and user-centric experience that reflects the company's commitment to whole food ingredients, sustainability, innovation, transparency, and strategic partnership.
To better serve formulators, brands, and industry professionals, the website enhances accessibility to RFI’s proprietary ingredient lines, specialty fruit and vegetable powders, botanical extracts, and advanced manufacturing solutions. Clear navigation connects industry members to the company's offerings including custom formulation services, delivery systems like Infusome and ProMulsion, R&D support, and supply chain insights. The site also showcases RFI’s vertically integrated approach—from sustainable ingredient sourcing and clean manufacturing to turnkey product development— reinforcing the company’s From Field to Formula philosophy.
“We designed the site with our partners in mind,” said Jeff Wuagneux, President & CEO of RFI Ingredients. “The updated layout, improved content organization, and expanded information on our solutions help brands quickly find the expertise and resources they need to bring innovative products to market.”
Vitamin Shoppe Announces "The Suppies" Awards
The winners of the the first annual Vitamin Shoppe Supplement Awards have been announced. Created by omni-channel specialty retailer, The Vitamin Shoppe and selected in partnership with the editors of Men's Health and Women's Health, "The Suppies" recognize the brands and products at the forefront of supplement innovation and industry achievements. This year's award recipients include Brand of the Year: Transparent Labs, Best Protein Bar: David Peanut Butter Chocolate Chunk Protein Bar, and Best Viral Product: Clean Simple Eats Pink Burst Clear Protein Powder amongst other honorees from 13 key categories including wellness essentials, sports nutrition, protein bars, and healthspan.
"The supplement industry is continually evolving, with science and consumer trends steadily driving innovation across ingredients, formats, functional benefits, and even flavors," said Sharon Leite, CEO of The Vitamin Shoppe. "As a trusted authority in wellness and sports nutrition, The Vitamin Shoppe is well positioned to help bring clarity to all that complexity. These awards further our mission to support and guide customers in reaching their personal health goals, while also providing well-deserved recognition for our brand partners who are driving the future of the industry."
A full list of this year's winners is available here.
Circana Debuts Attribute Marketplace
Circana is shaking up the data integration and accessibility space with the introduction of its Attribute Marketplace solution. An infrastructure where clients can search product attributes from third-party data providers, the new complete market solution allows clients to enhance their current data with additional, orthogonal dimensions, delivering a sophisticated suite of product attribute measures. Users will also be able to browse and order external datasets incorporated into Circana's existing models.
The program will feature insights from key industry partners including:
- Guiding Stars: Expands accessibility of nutrient density ratings and scores to identify nutritious food and beverage options across grocery categories.
- Harmonya: Offers advanced data solutions to deepen understanding of product performance and consumer preferences.
- Sifter: Delivers health-focused insights, including nutrient data and trending lifestyles, such as GLP-1 use, to support the food-as-medicine movement.
- SPINS: Circana’s long-standing partner provides decades of expertise in natural and organic product attributes data to enhance market insights and decision-making.
“Using Attribute Marketplace helps clients improve their data with outside insights, enhancing product plans, competitive analysis, and market understanding,” said Wei Lin Wong, president of CPG for Circana. “Circana will continue to expand its partnerships to ensure customers benefit from an ever-growing network of third-party insights and innovation, offering unmatched flexibility and relevance to evolving consumer demands.”
SOHO Northeast is Accepting Applications
Mark your calendars, SOHO Northeast is heading back to Newark, NJ this fall!
The Showing Others Healthy Options (SOHO) event will take place at the Newark Liberty International Airport Marriott on October 7. Companies are invited to apply to exhibit at the one-day show taking place from 10am to 5pm.
In 2024, Ryan Sensenbrenner, SENPA Co-Chair of Emerging Leaders in Natural Council spoke on the tradeshow's growth to the Northeast. "This expansion reflects our commitment to growing access, education, and opportunity across the health and wellness space. We can’t wait to welcome even more attendees, partners, and innovators to join us as we continue to elevate this important work, strengthening the voice of the independent retailer and the brands that support them."
Application information is available here and for more on upcoming events, please visit senpa.org
Felicia Named as Finalist for 2026 NEXTY Awards
From March 3-6 the natural products industry will gather in Anaheim, California for the 45th annual Natural Products Expo West show. One of the event's highlights is the presentation of the annual NEXTY awards which recognizes brands and products exemplifying exceptional innovation, integrity, and inspiration. Amongst this year's list of finalist is Italian-born better-for-you pasta brand, Felicia, and their Organic Oat Penne. Nominated in the Gluten-Free Products category, the product is one of their 11 pasta offerings made from grains, legumes, and superfoods including oat, buckwheat, brown rice, chickpea, red lentil, and spirulina.
"We’re seeing a major shift in how consumers and retailers evaluate food, with growing demand for clean-label products that deliver both nutrition and taste,” said Carlo Stocco, Managing Director of Andriani North America. “Felicia is meeting that moment by combining Italian tradition with innovative ingredients and responsible production, and our continued growth reflects the strength of that positioning.”
For more on the upcoming tradeshow, check out our 2026 Guide to Expo West Success and Upcoming: Natural Products Expo West 2026
TraceGains and iFoodDS Continue Partnership
Food and beverage companies and their suppliers will continue having access to the alliance between TraceGains Supplier Management and iFoodDS Trace Exchange, that helps transform FSMA 204 compliance into a source of competitive advantage. Through the delivery of seamless data integration that simplifies how suppliers share traceability data and beverage companies identify, monitor, and work with FSMA 204-ready trading partners, the strategic partnership between the companies combines the global TraceGains network with iFoodDs' Trace Exchange platform to provide a flexible, scalable traceability solution that is purpose-built to support FSMA 204 requirements across complex supplier networks and help create a food supply chain that is more connected, transparent, and resilient.
“This alliance offers a differentiated alternative to legacy approaches to traceability and supplier management,” said Gary Iles, Chief Marketing Officer, Esko and TraceGains. “Food and beverage companies can find proven, traceability-ready suppliers, monitor FSMA 204 compliance, and manage supplier data and documents in one place—while suppliers gain a clear way to stand out in a competitive marketplace.”
GNT Petition Helps FDA Expand Uses of Spirulina-Based Colors
Spirulina extract has become the first natural blue color additive to receive approval for all foods generally in the United States. The United Stated Food and Drug Administration (FDA) has announced that it has expanded the permitted uses of spirulina extract as a color additive, an update that is most relevant for bakery applications which have seen increased demand for natural green tones requiring access to natural blue color solutions. Clearer regulatory pathways now support more confident planning for plant-based color solutions in these applications, including pistachio- and matcha-inspired flavors and seasonal offerings.
"With more natural blue options now permitted, the focus is on helping manufacturers understand what’s possible,” shared Jane MacDonald, Director of Technical Development at GNT USA. “GNT brings regulatory experience and technical application expertise to support informed decision-making, as customers evaluate natural blue solutions within their specific formulations and commercial goals.”
FDA provided details of the update are available here.
