SOHO expo - Page 1 | WholeFoods Magazine

Natural Products News Briefs: AIDP, SOHO Northeast, Vitamin Shoppe, RFI & More

What's new in natural? Catch up on the latest!

March 2, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry, including new collabs, mergers and more.

SENPA Rolls Out the Red Carpet for 2024 SOHO Expo

The yearly event took place at the upscale Gaylord Palms in Kissimmee.

September 25, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

An inside look at SENPA's SOHO Expo annual event for the natural products industry.

2024 SOHO Expo Keynote Speaker Announced

The talk will share how to become a business disruptor rather than the disrupted.

March 22, 2024

WholeFoods Magazine Staff

CEO Coach Mike Maddock will share his insights on how to become a disruptor rather than the disrupted with the natural products industry.

Palko Distributing receives award at SENPA SOHO Expo.

SOHO Expo and Education Highlights: Organic Marketplace Receives ROTY Award, New Dates Announced for 2024!

Catch this year's education and trade show highlights from SOHO Expo in Florida.

January 18, 2024

Marissa Fox

Get highlights from the education sessions and show floor from SOHO Expo in Florida.

New year 2024, Green business, enviromental sustainability target. 2024 written on wooden cubes with goal icon. Goals,plan,opportunity.

2024 Call to Action for the Natural Products Industry

30 years after the passage of DSHEA, what are the most pressing issues facing the industry? Trade associations leaders weigh in.

December 28, 2023

WholeFoods Magazine Contributor

2024 marks the 30th anniversary of the Dietary Supplement Health and Education Act (DSHEA). What issues are most pressing right now? Take a look.

3 Quick Tips to Boost Sales

December 28, 2021

Maggie Jaqua, Content Director

On December 2-5, 2021, industry members gathered at the Gaylord Palms Resort and Convention Center in Orlando for SOHO Expo 2021, the “show with a Big and Natural Heart.” A main goal of the event was to bring retailers the tools they need to help their business survive and thrive...

SOHO Expo Draws Over 1,300 Attendees; WholeFoods ROTY Honored

December 17, 2021

WholeFoods Magazine Staff

Orlando, FL—SOHO Expo, produced by SENPA, successfully took place at The Gaylord Palms Resort and Convention Center in Orlando, Florida, on December 2-5. More than 1,300 attendees, including retailers and exhibitors, gathered to learn about the latest in the natural products industry. The weekend kicked off with SOHO’s annual golf...

Get Set for SOHO Expo 2021

October 13, 2021

WholeFoods Magazine Staff

Orlando, FL—In 2020, SENPA put on the only in-person natural products trade show of the year, with the SOHO Expo. The event is back this year, taking place December 2-5, 2021. Industry members will gather in person at the Gaylord Palms Resort and Convention Center in Orlando for SOHO Expo...

SOHO Expo to Host First Ever SENPA Summit; Keynote Speaker Announced

May 18, 2021

WholeFoods Magazine Staff

Kissimmee, FL—SENPA has announced the first ever SENPA Summit at SOHO Expo, to take place on Friday, December 3, 2021. The Summit is designed to equip retailers with the business tools they need to survive and thrive in the modern age. The summit will have specific tracks that cater to...

Ending 2020 “on a High Note” with SOHO Expo

October 28, 2020

WholeFoods Magazine Staff

Orlando, FL—On December 10-13, industry members will gather in person at the Gaylord Palms Resort and Convention Center in Orlando for SOHO Expo 2020, the “show with a Big and Natural Heart." The trade show and convention has been produced since 1971 by SENPA, a non-profit trade association with proceeds...