Orlando, FL—OnDecember 10-13, industry members will gather in person at the Gaylord Palms Resort and Convention Center in Orlando for SOHO Expo 2020, the “show with a Big and Natural Heart." The trade show and convention has been produced since 1971 by SENPA, a non-profit trade association with proceeds from the show staying within the industry.​​​ 

A press release from SENPA explained that safety protocols have been put in place, including mandatory face coverings in all indoor public areas, with disposable masks available for exhibit attendees; frequent cleaning of all surfaces; hand sanitizer stations throughout the hotel and exhibit hall; and exhibit booths as well as attendee seating in education spaces spaced according to government guidelines.

The show kicks off on Thursday, December 10, with the 21st Annual SOHO Golf Tournament.

On Friday, the day opens with an education program and breakfast sponsored by Bluebonnet Nutrition Corp., featuring a presentation by Carl Germano, CNS, CDN, titled Defending Immunity with the Right One. At midday, an education session and lunch sponsored by EuroPharma will feature a presentation by Terry Lemerond titled Immune Response and Pain Relief: Critical New Treatment Ideas During a Pandemic. In the evening, Enzymedica is sponsoring a dinner and educational program titled Go With Your Gut: The Immune Connection. Full access reservation is required for these meals and sessions.

A few of the additional education programs throughout the day and into the night include: 
  • Breaking the Cycle of Stress, Anxiety and Depression with Dan Chapman of Redd Remedies
  • Adapting to the Next Normal in Retail: Marketing Strategies to Empower Your Business with Ryan Sensenbrenner of Enzymedica
  • Hemp Evolution Beyond CBD with Germano and Medicine Hunter Chris Kilham
  • Bricks-and-Mortar Retailing in the Age of Amazon with Jay Jacobowitz of Retail Insights
On Saturday, keynote speaker Corinne Shindelar will present Radical Retailing during a breakfast session. Exhibits are open from 10:30 am - 5:00 pm, and the evening closes with the President's Party, which will also mark the 50th anniversary. “With 50 years in the books, we couldn’t let this pass us by,”said Debra Short, Executive Director of SENPA. “We have to be together to celebrate 50 years of SOHO Expo in person.”

On Sunday, the show floor is open from 9:30 am - 4:00 pm.

“We are thrilled to get together with everyone,” said Lester Burks, President of the SENPA Board of Directors. “This is just what we need to end 2020 on a high note.”

For more information on the schedule, speakers, and COVID-19 safety guidelines, as well as the latest updates as the show dates near, visit www.senpa.org/soho-events/soho-expo/.