Marissa Fox

Marissa Fox is the Associate Editor at WholeFoods Magazine. She joined Wainer Finest Communications in 2022 after previously working at Drug Topics magazine. She has experience in pharmaceutical and medical journalism, with a focus on the retail pharmacist and dietary supplements. She is a graduate from Rutgers University, where she majored in English and minored in creative writing. Additionally, she studied at the Dietetics and Nutritional Sciences school. When she is not writing, or researching the latest supplier and supplement news, Marissa is skiing or hiking. Email Marissa at marissafox@wfcinc.com

The Dish on Free-From Foods

Speciality diets have gone mainstream, and brands are delivering with more variety and great taste.

March 1, 2023

Marissa Fox

Speciality diets have gone mainstream, and brands are delivering with more variety and great taste.

5 Trends for Naturally Pampered Pets

January 25, 2023

Marissa Fox

Pet parents are treating their furry pals as good as (or better than!) themselves. With human trends informing innovation in the pet industry, new ways to proactively support pets’ overall well-being continue to emerge. Pet owners are seeking out foods, treats, and supplements to help improve their pets’ physical and...

5 Pet Health Trends for 2023

January 5, 2023

Marissa Fox

Chicago, IL—ADM shared a report of the top five pet trends going into the new year. These trends build on ADM’s larger annual report of global consumer trends. Modern pet parents treat their pets as good as (or better than!) themselves. As human trends increasingly inform pet nutrition innovations, new...

Active Aging for Everyone

December 22, 2022

Marissa Fox

“Active aging, by definition, is the process of optimizing opportunities for health, participation, and security in order to enhance the quality of life as people age.” — Trisha Sugarek MacDonald, Bluebonnet Consumers are more tuned into the need to take action to age well, and from a younger age.

10 Supplements to Support Liver Health & Detox

November 29, 2022

Marissa Fox

Tired and foggy? The liver may be to blame, according to Ann Louis Gittleman, Ph.D., CNS. “As many as 80% of women have fat buildup in the all-important organ,” Dr. Gittleman says, “which causes a pileup of toxins that leave us feeling fatigued.” Bloating after eating, low energy, sugar cravings, excess...

Private Label: An Innovative Option

November 29, 2022

Marissa Fox

“We know that all consumers are being impacted by economic pressures right now, and we’re sensitive to that.” —Jasen Urena, NestFresh The embrace of private label continues. Perceptions of private label have shifted since the COVID-19 pandemic, and store brands are now more accepted among consumers. Consider the numbers:...

Functional Beverages: Immune Health Top Priority

October 10, 2022

Marissa Fox

Beloit, WI—Immune, gut, and heart health still rank as main concerns for functional beverage consumers, while beauty and sports performance are on the rise, according to Kerry. The functional beverage market is expected to expand at 10.49% annually, reaching nearly $200 billion by 2026 (Food Institute 2021). Commenting on these...

Labs Strive to Lead Positive Change

September 23, 2022

Marissa Fox

Dedication to quality, transparency, and collaboration is making a positive impact that is helping to lift the industry up. Read on for some of the major achievements of 2022. "Labs are the gatekeepers of quality. We need to stay one step ahead of adulteration, so consumers don’t get sick."...

5 Trends in Packaging

September 23, 2022

Marissa Fox

Current market needs are evolving, and the packaging pros are innovating to meet consumer demands. Consumers today are more interested in packaging that reflects their values, but still looks enticing. The top five trends in packaging today: Eco-Conscious Increasingly important to consumers: environmentally friendly products…and...

2023 Trend Alert!

September 23, 2022

Marissa Fox

Contract manufacturers point to what consumers will be looking for in the new year. PLUS: 5 Qs to ask before choosing a contract manufacturing partner. What is on the horizon for the natural products industry? Contract manufacturers serve as trendspotters, studying sales and consumer behaviors to identify evolving categories...

Marissa Fox

ARTICLES

The Dish on Free-From Foods

5 Trends for Naturally Pampered Pets

5 Pet Health Trends for 2023

Active Aging for Everyone

10 Supplements to Support Liver Health & Detox

Private Label: An Innovative Option

Functional Beverages: Immune Health Top Priority

Labs Strive to Lead Positive Change

5 Trends in Packaging

2023 Trend Alert!

FDA Releases Dietary Supplement Ingredient Directory; Industry Reacts

Black Seed: 6 Reasons to Love It

Prioritizing Women's Health

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