Orlando, FL— SOHO Expo, the natural products trade show produced by SENPA, is heading back to the Gaylord Palms Resort and Convention Center in Orlando this September 12-15, 2024. A highlight over the event: SENPA announced that entrepreneur, best-selling author, and CEO Coach Mike Maddock will be the keynote speaker on September 13. 


Mike Maddock

About SOHO Expo Keynote Mike Maddock

Maddock is the founder of Flourish Advisory Boards; virtual CEO peer groups, McGuffin Creative Group and Innovation Consultancy Maddock Douglas. He co-chairs the Gathering of Titans Entrepreneurial Conclave at MIT and is past president of Entrepreneurs' Organization Chicago and Young Presidents' Organization Chicago Chapter. He also is the author of four bestselling books: Brand New, Free the Idea Monkey, Flirting With the Uninterested, and Plan D––his latest book about business disruptors.

“Over the last decade, the Natural Products Industry has experienced major disruptions,” Maddock said in SENPA's announcement. "I’m eager to share the insights I’ve gained over 30 years of coaching Fortune 100 companies with the SENPA audience. You can become a disruptor rather than the disrupted. And I’m excited to show you how."

This is the 4th year SENPA will produce The SENPA Summit at SOHO Expo. The Summit is a day dedicated to providing business education and tools to help retail members thrive.

Stay tuned for more details on additional speakers. The WholeFoods Magazine team will also be at the Expo, and we would love to see you there! SOHO Expo registration is currently open at senpa.org.

Related: SOHO Expo and Education Highlights: Organic Marketplace Receives ROTY Award, New Dates Announced for 2024!

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