This article will be updated to include additional information as more companies share their Expo West highlights.
Anaheim, CA—The 2026 Natural Products Expo West show will be in full swing at the Anaheim Convention Center in Anaheim, CA, from March 3-6. Representatives from across the natural products industry will connect to explore the latest innovations, spotlight emerging trends, and analyze the challenges as well as opportunities available in 2026. The WholeFoods Magazine team will be in attendance both to report and exhibit at booth #3417. Show attendees can stop by and discuss our entire lineup of offerings ranging from In the Know e-newsletters, The Natural View podcast, Natural Choice Awards, and more. New for 2026, we're introducing our thematic digital editions on trending topics and Ask WholeFoodsMag AI. Be sure to visit us and learn more about all the ways we can help you corner your market share.
To help get you prepared for this year's event, we compiled announcements from brands that are sure to complete your show experience. Also, check out expanded show coverage with the 2026 Guide to Expo West Success for key show details including hall hours and key education and networking events, and 2026 Expo West Spotlight with highlights from industry-leading companies.
Arjuna Natural will be debuting its root-only, award-winning ashwagandha extract, Shoden-R. Designed for Food & Beverage applications, the company will have representatives in attendance to discuss their latest product and share preliminary results for their all-female study on brain fog.
BioVivo Science will be premiering a natural caffeine derived from green tea to meet rising demand for clean, sustainable energy in nutraceuticals and functional beverages. Guests can stop by booth 3743B and meet with company Vice President of Technical Services, Jim Roza, to discuss the evolving clean energy market, the strategic importance of U.S.-made ingredients, and 2026 supply chain and tariff outlooks.
Bluegrass Ingredients will be at booth #3499 showcasing culinary expertise in trend-driven flavor, texture and scalable formulation solutions. Samples will be available to highlight the company's flavor, texture and functional capabilities across snacks, entrees and desserts, including Middle Eastern Taco, Vegan Cheez and Herb Mac & Cheez, Tomato Ranch Puffs, and Swicy Cinnamon Caramel Coconut Burrito.
Fans of the popular snack stick brand, Chomps, can stop by:
- Main booth: N519, North Hall
- Booth 2: Outside Hall A (Palm Court)
- Booth 3: Upper-level North Hall Entrance
to take a closer look at their 100% grass-fed and antibiotic-free offerings. Free from the top 9 allergens and containing no artificial preservatives, the Chomps team will be available to discuss all of their current products as well as some exclusive upcoming projects.
Dole Packaged Foods will be debuting their upcoming fruit innovations featuring bold flavors and dynamic line extensions at booth #865, Hall A. Guests can stop by and discover:
- Dole Whip 14oz.: Pineapple, Mango, and Tropical Guava Passion (New Flavor)
- New Flavors for Dole Fruit Bowls Snacks In-Gel: Diced Apples in Raspberry Flavored Gel, Pineapple & Mango in Tropical Flavored Gel and Diced Peaches in Peach Flavored Gel
- New Flavors for Dole Fruit Bowls in Juice: Mango Chill, Passion Fruit Splash and Papaya Pineapple Twist
- Dole Light Pineapple Passionfruit
Family-owned, natural soap brand, Dr. Bronner's, will be at booth #2840, hall C discussing their membership in Purpose Pledge—the nonprofit uniting companies to embed high-bar ethical practices and ensure purpose-driven businesses deliver shared benefit for people and the planet, which the company co-founded in 2025 with One Step Closer and LIFT Economy. Dr. Bronner's will also be at booth #3032, showcasing its bulk refill system for Magic Soap, highlighting their partnership with Ecourage and their participation in the Environmental Working Group's EWG Verified program with its newest EWG Verified product Sal Suds.
Edward & Sons will be debuting a refreshed brand identity at booth #829. An updated look for the women-owned company represents the brand's evolution throughout the years with a design that will resonate with today’s health-conscious consumers while preserving the trust, integrity, and values that have guided the company for nearly 50 years. "For nearly five decades, Edward & Sons has earned the trust of consumers and retail partners alike,” said Liz Dee, CEO of Edward & Sons. “This refreshed identity is not about changing who we are – it reflects our commitment to showing up with greater clarity and renewed visual vibrancy while strengthening the foundation that supports our next chapter of growth. As a family business, we think in generations, not quarters, and this work ensures Edward & Sons remains an enduring partner for decades to come.”
Felicia will be showcasing its clean-label pasta portfolio at booth #5450, Hall E. With growing consumer demand for products that can deliver on both nutrition and taste, the company and its 11 pasta varieties made from grains, legumes and superfoods have resonated amongst consumers for their strong nutritional value and traditional Italian taste and texture. Felicia's Organic Oat Penne has been named a 2026 NEXTY Award finalist in the Gluten-Free Products category.
FrieslandCampina will be serving its new protein-forward concepts at booth #4450. Show visitors can stop by and learn about the company's on-trend concepts that combine taste, texture and nutrition including a Dubai chocolate-inspired crispy indulgent protein bar, a limited-edition key lime pie protein bar, chocolate chip cookie dough protein bites, a high-protein vanilla café latte, and other taste-led concepts available in convenient formats including GLP-1-aligned companion solutions. “Healthier snacks can be irresistible,” explained Auke Zeilstra, Managing Director, North America at FrieslandCampina Ingredients. “That’s why we’re showing what’s possible at Natural Products Expo West. Our applications demonstrate how high-quality proteins can be combined with consumer-preferred flavors and satisfying textures, enabling brands to create products that not only meet health needs like muscle support, but also excite and satisfy.”
Marine and algal omega-3 concentrates brand, GC Rieber VivoMega, is launching a new DHA + EPA Algal Oil. Sales and Marketing Director, Stale Softing, will be at the show, discussing the new launch, the company’s newest facility in Norway and the expansion of the company's certified-vegan portfolio.
Goli Nutrition Inc. is collaborating with TikTok to host the inaugural Goli Gala on March 3rd. Taking place on the first night of the trade show, the awards ceremony will host over 600 top North American creators for a red carpet black-tie event. This will be the natural and organic products first awards event honoring the digital entrepreneurs of the industry. “The creator economy is transforming social commerce into a true omnichannel growth engine and we’re proud to be at the forefront of that transformation,” said Irrum Doss, VP of Marketplaces at Goli Nutrition.
Female-led beverage brand, GREATER THAN, will be making its Expo West debut at booth N738. The company will be exhibiting in the North Hall Hot Products section, introducing guests to its new 12oz sleek cans featuring a revitalized women-first formula and GoddessLand creative platform. The product line is available in Strawberry Lemonade, Orange Mango, Pineapple Coconut and Grape flavors and provides:
- Coconut water–based hydration with naturally occurring electrolytes
- The nutrient equivalent of three servings of fruits and vegetables
- 15 essential vitamins and electrolytes, including Vitamins A, B, C, D, E and K
- Four times more potassium than leading competitors
- 85% less added sugar than traditional hydration beverages
- A good source of gut-gentle, plant-based fiber
- No artificial dyes, flavors or sweeteners
Herbs, Etc. will be debuting its refreshed look and introducing its first powder product, ChlorOxygen Lemonade Powder at booth #3357. The company will have representatives handing out samples while discussing the the products features. “Expo West is an important opportunity for us to show both where we’ve been and where we’re headed,” said Sara Steinbeck, Director of Sales & Marketing at Herbs, Etc. “Our updated look better reflects the care, quality, and intention behind our products, and ChlorOxygen Lemonade is a great example of how we’re evolving while staying true to our herbal roots.”
The woman-owned, frozen food brand, Hey!Hunger will have their boldly spiced veggie patties made from whole vegetables, legumes, nuts, and seeds, inspired by vegetable forward Indian BBQ recipes on full display at booth F58. Founded in 2024 by Shireen Khera, the brand is known for its ultra-low-processed, fiber-rich, patties designed to support gut health while delivering savory, satisfying flavor.
Citrus bioflavonoids company, Ingredients by Nature, will have select members from its organization, including President and third-generation owner, Rob Brewster, IBN commercial sales lead, Doug Lynch, and VP of Sales Allie Mello, available to discuss the company's line up of citrus-derived ingredients for longevity, gut health, and metabolic health.
Jambar has a real treat in store for this year's guests! The company will be officially launching JAMBAR Minis at booth #N1843, North Hall. Fans of the clean, real-food snacking brand will have the opportunity to try out the new offerings which feature:
- The Snacking Sweet Spot: At 1 oz and 120 calories, it acts as a perfect "bridge snack" to satisfy hunger and manage glucose spikes without replacing a meal.
- Nutrient Dense: Despite the smaller size, each Mini packs 5g of high-quality protein and is a great source of fiber.
- 100% Certified Organic: Made with ancient gluten-free grains, natural sweeteners, and real fruit or premium chocolate—crafted in small batches in California.
- Highly Versatile: Ideal for endurance athletes needing frequent micro-doses of energy, gym bags, or kid-friendly lunchboxes.
Guests can stop by booth N1709 and discover Joolies and its pit-free snacks, pouches, and upcycled Date Pops. Grown in sunny Coachella, California, the company's hand-harvested products are reimagining how consumers view clean-label snacking. Visitors can stop by and get samples of the brand's newest product line - Date Sours which will feature:
- Blue Raspberry: bright, tart & candy-forward
- Peachy: sweet, tangy with peach ring nostalgia
- Watermelon: juicy and refreshingly puckering
- Cherry Cola: bright cherry layered with classic cola spice undertones
Kaneka Nutrients will be at booth #3465 discussing their mitochondrial health positioning, formulation strategy, and Ubiquinol differentiation. Kaneka members will be available to meet with guests interested in their current research on Kaneka Ubiquinol, the latest science behind mitochondrial function and cellular health, and opportunities for innovation across life-stage and performance-focused formulations.
Layn Natural Ingredients will be taking over booth 3743A to introduce NAD. The team will be available to discuss its new offering in addition to its recent NMN launch, the science behind them, recent legal changes, and product demand. Guests can also stop by for a company a happy hour on March 5 from 2-5 pm PT.
Functional hydration brand, LEVL, will be displaying their functional, flavorful, and effective formulations aimed at providing energy, balance, and overall vitality support. Guests can visit booth N1446 to learn about their product line featuring pink Himalayan salt for essential trace minerals, soothing aloe vera for hydration support, and antioxidant-rich goji berry, designed to elevate daily wellness with clean, purposeful ingredients.
Manchester Farms is a multi-generation, woman-owned family business providing premium quail meat and quail eggs. With 3-4 times the nutritional value of chicken eggs, the oldest and largest quail farm produces over 80,000 Pharaoh quail per week. Visitors can stop by booth N328 to discover more about the company and its premier offerings.
Purpose Pledge will be hosting key events. Purpose Pledge at Climate Day Resource Fair, Tuesday, March 3rd - 8:00 am to 6:00 pm. Anaheim Marriott, Platinum 6 Ballroom. Visit Purpose Pledge at the Climate Day Resource Fair to learn about how the Pledge Commitments set clear, achievable, measurable, and meaningful criteria for climate resilience and sustainability. Purpose Pledge Video Premiere, Wednesday, March 4th - 8:30 am to 10:00 am. Anaheim Marriott, Marquis Ballroom. Panel presentation by Seth Goldman, CEO of Purpose Pledge company Just Ice Tea, and video premiere about Purpose Pledge to be shown during State of Natural & Organic keynote.
Saanroo (the company formerly known as Gencor) will be at booth #4263 debuting Trpti OEA for GLP-1 support and metabolic health, and its clinically studied, cold-water-dispersible berberine powder, BioBerb. Company CEO, John Quilter, and VP of Marketing, Maggie McNamara, will be in attendance discussing the latest developments.
Multi-national health science company, Sabinsa, is readying the showcase of its full line-up of researched ingredients at booth #3305 and booth #4113 which will include:
- BioPerine, patented black pepper extract for enhanced nutrient bioavailability
- Curcumin C3 Complex, the most researched curcumin product, obtained from the dried rhizomes of Curcuma longa (turmeric) and standardized for a minimum of 95% Curcuminoids
- Curcumin C3 Reduct, a super antioxidant for maintaining organ health, is a bioactive metabolite of curcumin showing cumulatively stronger activity compared to parent curcuminoids
- DigeZyme, a versatile, multi-enzyme digestive support blend for nutrient optimization and management of DOMS (delayed onset muscle soreness)
- LactoSpore, Heyndrickxia coagulans (formerly Bacillus Coagulans) MTCC 5856, the popular clinically studied, GRAS, shelf-stable probiotic
- LivLonga, a unique, synergistic formulation combining three scientifically validated ingredients for liver support: Curcumin C3 Complex, Livinol, and the bioavailability enhancer, BioPerine
- Nigellin, a standardized Nigella sativa extract positioned for balanced immune and inflammatory support
- Saberry, a clinically studied amla extract recognized for its antioxidant activity and support of healthy sugar and lipid balance, and featured in the book Amla: Super-Fruit with Superior Science
- Sabroxy, patented Oroxylum indicum bark extract bio-standardized for Oroxylin-A, baicalein, and chrysin to support healthy cognitive function
- Shagandha , USP grade ashwagandha root extract (2.5%) for stress and anxiety management
Attendees will also have an opportunity to learn more about Sabinsa Wellness, the company's consumer products division, and products from America's Finest, Inc. (AFI), Nature's Formulary, and Sanutra Wellness.
TriNutra & CAVU Nutrition will be presenting the recently launched finished product, ThymoQuin Cortisol Support. Clinically backed to reduce cortisol by 44% in just 3 weeks, the company’s advisors, Dr. Michael Murray, Jonny Bowden, Ph.D., CNS, and Bryce Wylde, will be available to discuss their latest research.
