Back by popular demand: WholeFoods Magazine's Spring 2026 Sample Box giveaway. Open to all retailers, claim your free box today!

Integrative health is no longer on the fringes; it’s actively redefining prevention, performance, and patient care.

Shoppe Object & NYNOW provided a panoramic snapshot of trends shaping the retail landscape in 2026, highlighting evolving consumer preferences, heightened attention to cross-category curation, and a sustained embrace of experiential and purposeful design.

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Before you head out to Anaheim, here's a go-to guide to the 45th annual Natural Products Expo West show.

This overview of exhibit hours, select industry events, educational sessions, and speakers, will help you get the most from Natural Products Expo West.

According to SPINS’ 2026 Trends & Predictions Report, the next chapter in CPG will be shaped by the intersection of ingredient choices, cultural exploration, rising interest in nutrient density, and a desire for everyday products that deliver more.

Explore 5 key trends from Innova Market Insights and how brands can adapt to changes in consumer demands and expectations—leading the next growth wave. 

Read up on all the latest news in the natural products industry.

Check out the health and wellness trends predictions from Natural Grocers for 2026!