Lakewood, CO—Family-operated, organic and natural grocery retailer, Natural Grocers, has published its latest Top Trends report—a forecast of the products and practices that will be impacting the Health and Wellness, Body Care and Beauty, Food and Beverage, and Ecologically Thoughtful spaces in 2026. The 10th edition of the forecast features insights from a team of Registered Dietitians, Nutrition Therapists and Certified Natural Foods Chefs all of whom make up the company's Nutrition Education team. "At Natural Grocers, we're passionate about helping people make choices that truly support their health and the planet," said Raquel Isely, Vice President of Marketing at Natural Grocers. "In 2026, we'll see a focus on personalization, smarter supplementation, nutrient dense, yet budget-friendly foods, simple self-care hacks and ecologically thoughtful products and practices. Though these may be new ideas, they're also trusted ways to feel good, live well and thrive all year long. We hope our customers will explore these trends and enjoy the products that accompany them for a healthier, more vibrant year ahead."
Roadmap for 2026
Data for the trends was collected from thousands of real-world customer conversations and expert insights. According to the report from Natural Grocers, in the new year key influencers in each category will consist of:
Health and Wellness Trends
- Consumers will choose personalized guidance from real nutrition experts over apps and AI
- Creatine will power more than just our workouts (read up on the latest developments surrounding Creatine and age restrictions in NY)
- Optimizing health becomes easy with five foundational supplements
Body Care and Beauty Trends
- We'll relax and refresh on repeat with magnesium-based body care
- Vitamin E and jojoba oil will shine as the dynamic duo for skin barrier health
- Everyday self-care will become a necessary sensory escape
Food and Beverage Trends
- Organic will be the gold standard for food quality
- We'll eat quality carbs from veggies for healthspan and happiness
- We may be eating on a budget, but we'll make it healthy and delicious
Ecologically Thoughtful Trends
- We'll clean up our personal plumes for our health and the planet
- The environmental and cognitive costs of AI become a clear and present danger (discover how AI is also fueling research and innovation within the immune space)
- Organic and regenerative Ag will be one of our best defenses against climate change (hear from experts on the future of regenerative farmed foods)
Since 2020, each Top Trends report has featured an added "Bonus Trend," highlighting a valued focus beyond the four main categories. This year's bonus: Embracing cultural diversity is good4u. Natural Grocers will be highlighting its findings in the January edition of Natural Grocers' good4u Health Hotline magazine, which will be available in both print and online.
For a full version of the 2026 Natural Grocers Top Trends report, visit naturalgrocers.com
