GROCERY

Sparkling Water

Waterloo Sparkling Water has added three new flavors to its lineup: Banana Berry Bliss, Melon Medley, and the return of Lemon Italian Ice. Banana Berry Bliss is a creamy blend of banana and berry; Melon Medley brings together watermelon, cantaloupe, and honeydew flavors; and Lemon Italian Ice combines lemony sour and sweet. drinkwaterloo.com

Lion's Mane Creamer

Laird Superfood Creamer with Lion’s Mane is now USDA Certified Organic, and there’s a new flavor – Caramel, which will join the Laird Superfood Creamer preexisting flavor lineup including Sweet & Creamy, Vanilla, and Unsweetened. These creamers do not contain additives such as the “natural” flavors, seed oils, or artificial sweeteners, but instead include the mushroom lion’s mane, organic coconut milk, and organic vanilla extract. Laird Superfood has also updated its creamer packaging, which is made from post-consumer recycled materials. lairdsuperfood.com

Updated Snack Portfolio

Dave's Killer Bread has launched new organic breakfast bars and expanded its line of protein bars, snack bars and snack bites. The breakfast bars come in Boomin' Blueberry Muffin, Strawberry Crumble and Apple Cinnamon Crisp. They have 4-g of fiber and 3-g of protein. New protein bar flavors include Double Chocolate Chunk and Chocolate Chip Cookie Dough, and they both have 10-g of plant-based protein. The company also now offers two new varieties of organic snack bars: Crushin' Caramel Chocolate and Cravin' Chocolate Chip, as well as three new Snack Bite varieties: Fiery Cheddar Jalapeño, Shreddin' Cheddar and Zesty Garlic Parm. The organic snack bites are crunchy bite-sized snacks made with real organic ingredients including real cheese, nuts, seeds and whole grains. daveskillerbread.com

Hydration Sticks

Laird Superfood has expanded its Hydrate line with two new flavors: Wild Berry with maqui, calafate and murta berries, and Tropical Punch. Laird has also introduced a Variety Pack containing all five Hydrate flavors and expanded its single-serve packet offerings to include the Original flavor in convenient sticks. The powders contain only real-food ingredients, and have Aquamin, a red marine algae that provides bioavailable seaweed-derived calcium and magnesium, and more than 70 trace minerals, including naturally occurring potassium and sodium. The fruit-flavored options are lightly sweetened with monk fruit for zero added sugar; Original is made from only two ingredients (coconut water and Aquamin). lairdsuperfood.com

Protein Milk

Barebells has launched Milk Drink with 24 grams of protein and only 2 grams of sugar, served in an 11-oz can. The line includes three flavors: Berry, Choco and Vanilla. This drink is best served cold. barebells.com 

Protein Bar

JUNKLESS has released a new protein bar flavor: Peanut Butter Chocolate Brownie. Each 55-g bar serves up to 15-g of protein, 2- to 5-g of sugar, 6- to 8-g of fiber, and 5- to 9-g of net carbs. These protein bars are crafted without artificial colors, flavors, preservatives, or sugar alcohols. junklessfoods.com 

Functional Honey

hunnee is a functional wellness brand turning raw organic honey into a ready-to-consume formula. hunnee starts with raw organic honey, then layers in bioavailable electrolytes and targeted botanicals that aim to support energy, calm, gut health, immunity, and endurance, without artificial flavors, fillers, sweeteners, gums, syrups, synthetic carriers, or artificial stimulants. The company says it can be used before workouts, during busy workdays, while traveling, studying, or as part of recovery. hunnee.com

Spiked Soda

Owl’s Brew has announced the launch of Spiked Pop, a clean-label hard soda. Spiked Pop launches with seven throwback-inspired varieties made with carefully selected juices, botanicals, teas, and herbs, 4.8% ABV, with 5-g or less of sugar per serving and no artificial substances, for a functional adult beverage. Favors include Watermelon Lime, The Doc, Pineapple Dew, Cream Soda, Black Cherry, Strawberry Hibiscus and Lemon Lime. theowlsbrew.com

Granola

Middle Eastern Cuisine 

Based in Amman, Jordan, Mezete creates authentic Middle Eastern foods using traditional recipes, clean ingredients, and no added oils or preservatives. The brand is making its Natural Products Expo West debut with a full lineup of ready-to-eat hummus, dips, sauces, soups, and stews—all vegan, halal, Non-GMO Project Verified, with gluten-free options. mezete.com

Granola Bakes

Cooper Street now offers Apple Cinnamon Granola Bakes, which combine real fruit with ancient grains like oats, quinoa, chia seeds, and flax. The ingredients also deliver essential nutrients and benefits such as heart support, digestive health, and blood sugar stability. The new Apple Cinnamon flavor is made with no artificial preservatives, no nuts, and no dairy or soy. cooperstreet.com

Mini Snack Bar 

JAMBAR is launching JAMBAR minis. The new 1 oz-sized bars aim to provide a flexible, smaller energy option for active consumers. JAMBAR Minis are sold in 6-count boxes and are available in all five of the brand’s signature flavors: Musical Mango, Chocolate Cha Cha, Tropical Trio, Peanut Butter Malt Melody and Jammin’ Jazzleberry. The new line is available immediately for distributors, retailers and food service providers nationwide. JAMBAR Minis are Certified Organic and contain ancient gluten-free grains, authentic natural sweeteners, and dried fruit or premium chocolate. Each Mini also has five grams of protein and is a source of fiber. https://jambar.com/

DIETARY SUPPLEMENTS

Mushroom Line

New from Wakunaga of America: a line of functional mushroom supplements formulated to support three of the most in-demand areas of modern wellness: sleep, cognitive function, and immune health. Kyolic Specialty Series Mushrooms+ supplements are created using 100% certified organic fruiting bodies sourced from Nammex, which are naturally cultivated on farms by agriculturalists, not in laboratories by technicians. Each batch of mushrooms undergoes extensive testing to ensure active compound levels and the products are third-party verified for purity, potency, and safety. wakunaga.com 

Ashwagandha Gummies

Organic India has launched new low-sugar, Ashwagandha Organic Gummies, in a lemon-lime flavor. Formulated with 300-mg of KSM 66 Ashwagandha root extract per serving, the company says these gummies support daily stress relief and are non-GMO and organic certified, as well as packaged in a recyclable jar. organicindiausa.com

Magnesium Line

Solaray has launched a new line of magnesium supplements including SleepMag, a calming blend of magnesium with sleep-supporting herbs to help you unwind and achieve restorative rest; StressMag, which combines magnesium with adaptogenic herbs to ease tension and support emotional balance during stressful times; and Magnesium Glycinate, which is gentle on digestion and ideal for evening relaxation, stress support, and overall wellness. solaray.com

Heart Health Line

Humann has two additions to its SuperBeets Heart Chews line: SuperBeets Heart Chews Zero Sugar and SuperBeets Heart Chews Chocolate Flavor (Limited Edition). Both products are formulated to support healthy circulation and blood flow, heart healthy energy, and nitric oxide production. They are plant-based, non-GMO, gluten free, soy free, dairy free, and contain no artificial sweeteners or colors. humann.com

Women's Stress and Mood Support

Everydae Mood is designed to help women boost mood and manage stress naturally with a blend of ashwagandha, maca, L-theanine, magnesium, and inositol. The L-theanine, inositol, and magnesium are to calm racing thoughts and reduce anxiety, and adaptogens like maca and ashwagandha promote alertness and steady energy. This blend works to support dopamine and serotonin production to ease hormonal mood swings, regulate cortisol and target root causes of stress, the company says. These supplements do not contain fillers, GMOs, or common allergens. everydaehealth.com

Magnesium

Pure Synergy has launched Vital Ocean Magnesium. The organic seaweed- and algae-based bioavailable formula is designed to restore energy, cultivate calm, and fuel cellular vitality while honoring your body's natural rhythms, the company says. Ingredients are sourced directly from the ocean. This product offers complementary micronutrients, such as iodine, selenium, zinc, calcium, potassium, and iron in natural proportions. thesynergycompany.com

PERSONAL CARE

Pimple Patches

SkinSync now offers 72-hour dermal patches. Designed to deliver three days of relief with one simple application, SkinSync patches combine natural ingredients with advanced drug-delivery science to offer a powerful alternative to conventional topical products. SkinSync patches are formulated with natural, plant-based ingredients specifically selected for their therapeutic properties. At the core of each patch is CBD isolate. Cannabidiol is recognized for its analgesic, anti-inflammatory, and anxiolytic properties, supporting relief from discomfort without the need for frequent reapplication, the company says. skinsyncpatches.com

BRANDED INGREDIENTS/TECHNOLOGY

Baking Chips

CIRANDA has introduced two new baking chips: Organic plant-based white chips and Organic chocolate chips made with coconut sugar. Both products are produced in a facility that does not process the top nine U.S. allergens, allowing product developers greater flexibility when formulating inclusive sweets. Made with organic cocoa sourced from smallholder farmers in Peru, these chips are organic, non-GMO, kosher, dairy-free, gluten-free, and vegan—meeting today’s evolving dietary and labeling expectations. Together, they support clean-label innovation across cookies, bars, snacks, frozen desserts, and more. ciranda.com

Medical Nutrition Whey Protein

Arla Foods Ingredients’ new Lacprodan BLG-100 Acidic whey protein for ready-to-stir powder applications provides 10g of protein per 100ml serving for patients needing protein-enriched medical nutrition. Due to its solubility, it offers excellent functionality for technically challenging, ready-to-stir powder applications that can be mixed with a spoon as well as shaken that dissolves in just 30 seconds in warm or cold applications without clumping, the company says. Lacprodan BLG-100 Acidic can be used in both nutritionally complete and incomplete applications, including refreshing juice-style and milky options. Arla says the formula is ideal for patients with reduced appetites and aims to support those at increased risk of losing muscle mass. arlafoodsingredients.com

Stevia-Based Sweetener

HOWTIAN has launched SoPure DENTIVIA, a plant-derived, stevia-based sweetener system developed specifically for toothpaste and mouthwash formulations. DENTIVIA is engineered for complex oral care matrices, helping brands improve sweetness quality, mouthfeel, and freshness—while supporting the growing shift away from artificial sweeteners and synthetic masking agents. howtiangroup.com

Cheese Concentrate

Butter Buds Inc. has expanded the availability Cheese Buds-Emmenthal. This natural cheese flavor concentrate, derived from enzyme-modified cheese, offers food and beverage manufacturers a way to impart a versatile Swiss-like flavor profile through a wide range of applications. Cheese Buds are deal for enhancing cheese flavor and/or reducing cheese solids in sauces, spreads, soups, snack seasonings, baked and extruded snacks, and pasteurized processed cheese products. It has been used in cheese sauces, macaroni and cheese, cheese dips, soups, seasonings and bakery items, such as a savory pizza nutrition bar. bbuds.com

Read more 2026 trends and innovations.