Ashwagandha | WholeFoods Magazine

Hot Products: Spring 2023

Hot, new supplements, grocery, beauty and more that companies in the natural products industry don’t want you to miss.

June 2, 2023

WholeFoods Magazine Staff

Hot, new supplements, grocery, beauty and more that companies in the natural products industry don’t want you to miss.

The Beauty-From-Within Boom

35 ingredients to know…and the major trends driving sales.

May 31, 2023

Marissa Fox

35 ingredients to know…and the major trends driving sales.

Insights & Innovations in the Botanicals Space

Experts answer our Qs on sustainable sourcing, research, trends, & more! Plus: The latest need-to-know info on CBD & hemp

May 30, 2023

Maggie Jaqua

Experts answer our Qs on sustainable sourcing, research, trends, & more! Plus: The latest need-to-know info on CBD & hemp.

Insights-Innovations-Natural-Ideas-GettyImages-1465754278.jpg

6 Takeaways from Expo West 2023

Natural and organic foods and beverages, nutritional supplements, branded ingredients, and more were on display, with industry members throughout the supply chain gathering to learn about the latest research and innovations.

April 12, 2023

WholeFoods Magazine Staff

More than 65,000 registered attendees and 3,000 exhibiting companies gathered at the Anaheim Convention Center March 7-11 for Natural Products Expo West. Natural and organic foods and beverages; clean beauty and home products; and nutritional supplements and ingredients were on display, with industry members throughout the supply chain gathering to learn about the latest research and innovations.

Himalaya Wellness Introduces Aswagandha Supplement Line

April 7, 2023

Rebecca Viscomi

Himalaya Wellness introduces Aswagandha supplement line, for relax, immune, and focus benefits.

Stressed? Tired? Enter Adaptogens

January 25, 2023

Maggie Jaqua

The adaptogens market size was valued at more than $10 billion in 2022, and has projected CAGR of more than 6.5%, reports Gene Bruno, Vice President of Scientific and Regulatory Affairs, NutraScience Labs. By 2032, the value is projected to climb to $19 billion. What's driving the growth? A number...

2023 Heart Health Update

January 25, 2023

Jennifer Joseph

Consumers are more invested in taking proactive measures to protect their heart than ever before. “We know heart disease has been the leading cause of health-related death in the world, but there are new factors playing a role in increasing consumer awareness and emphasis on heart health,” says Vishal Shah,...

ABC 2021 Herb Market Report: Herbal Supplements in the U.S. Topped $12 Billion

December 27, 2022

Maggie Jaqua

Austin, TX—Herbal sales are on the rise. The American Botanical Council (ABC) reported that annual sales of herbal dietary supplements in the U.S. totaled $12.350 billion in 2021. That's according to ABC’s 2021 Herb Market Report. That figure represents the highest recorded annual spending on these products in the U.S., ABC shared.

Highlights from SupplySide West 2022

December 2, 2022

WholeFoods Magazine Staff

At SupplySide West in Las Vegas from October 31 to November 4, 2022, the WholeFoods Magazine team met with many industry players, getting up-to-date on the latest science and learning about the trends that will be driving sales in 2023. Throughout the event, there was one word we heard again...

KSM-66 Ashwagandha

November 29, 2022

WholeFoods Magazine Staff

KSM-66 KSM-66 ASHWAGANDHA Ixoreal Biomed’s award-winning KSM-66 is the highest-concentration, full-spectrum, and highly bio-available root extract of ashwagandha—an adaptogenic botanical.* KSM-66 was developed over 14+ years of R&D and is already in more than 1,000 products, from major supplement companies. It is the best-selling ashwagandha root extract on the world...