SPECIAL ADVERTISING SECTION*

Natural Products Expo West is heading back to the Anaheim Convention Center (ACC), with events and education from March 3-6. Check out our overview of exhibit hours, select industry events, educational sessions, and speakers, and you can get the full Expo West schedule with more on speakers and events at ExpoWest.com. And read on for more of what is happening on the show floor in this special coverage.

Arthur Andrew Medical

Expo West Booth #N505

This year at Natural Products Expo West, Arthur Andrew will be introducing Lipagest. This new product is a vegan-friendly supplement designed to help your body break down fats more effectively, and is one of the most powerful non-prescription lipase blends available today. 

Lipagest is the answer to digestive discomfort caused by fatty foods. By effectively breaking down fats into fatty acids, Lipagest supports your body’s ability to absorb fats properly, reducing the risk of bloating, gas, and other occasional digestive issues. 

Lipagest also takes some of the digestive burden from the liver, gallbladder, and pancreas, allowing each of them to operate more efficiently. With Lipagest, you can enjoy your meals with confidence and comfort.

Learn more at booth #N505.

Bio Nutrition Inc.

Bio Nutrition is thrilled to announce its presence at Expo West. The company is especially excited to showcase three brand-new additions to its product line: Black Seed & Oil of Oregano 4 oz. liquid, GLP-1 Support Wellness, and Butterfly Pea Flower Tea. The Bio Nutrition team invites you to stop by booth #4239 to learn more about these innovative offerings, connect with the team, and discover firsthand what’s generating all the excitement.

Elevate Organic

Expo West Booth #3923

Stop by booth #3923 to meet the team at Elevate Organic, the new supplement brand redefining wellness through clinically studied, regenerative organic ingredients. Learn about the company’s offerings, including Elevated Organic Regenerative Ashwagandha and Elevated Organic Shatavari capsules and gummies. These two product lines feature the brand’s exclusive use of Regenerative Organic Certified KSM-66 Ashwagandha and Organic SRI-81 Shatavari, clinically studied adaptogens that support hormone balance, vitality, and stress resilience. 

Essential Formulas

Expo West Booth #4139

26 Years of Microbiome Leadership Expo West 

Celebrating the company’s 26th Anniversary at Natural Products Expo West 2026, Essential Formulas continues its family-owned mission of providing superior supplements guided by science and tradition.

Essential Formulas is the exclusive North American distributor of Dr. Ohhira’s Probiotics, the brand that set the standard for "postbiotic" health. The company’s Original and Professional formulas utilize multi-year fermentation to create a full-spectrum blend of prebiotics, probiotics, and restorative postbiotics.

New for 2026: Essential Formulas is thrilled to unveil Dr. Ohhira's Postbiotic Fermented Food Concentrate. This new delivery system offers a concentrated source of Dr. Ohhira’s famous restorative postbiotic compounds. The Essential Formulas team invites all attendees to booth #4139 to “Taste our new Paste!”

Visit Essential Formulas to sample the new concentrate or call (800)430-6180 for 2026 Show Specials.

Global Healing

When it comes to what you put into your body, the supplement industry standard is too low. At Expo West, Global Healing is here to show what a higher standard looks like in action. At booth #N842, the company will showcase its latest liquid supplement innovations and offer samples so attendees can experience them firsthand. The Global Healing team also will share how they make their own supplements in U.S. facilities that the company owns, using custom-built equipment and rigorous testing, in some cases up to six times. As a 100% family-owned and independent company, Global Healing has the freedom to prioritize health over profit and invest in innovation without compromise. Stop by to connect with the team, sample supplements, and take home branded takeaways.

Ixoreal Biomed

Ixoreal Biomed's clinically proven, award-winning KSM-66 Ashwagandha is the highest-concentration, full-spectrum root extract of ashwagandha. With a presence in more than 4,500 products from major supplement companies across the globe, it is one of the best-selling natural ingredients on the world market today. 

Via 70 studies, KSM-66 Ashwagandha has been clinically proven to help reduce stress and anxiety, enhance memory, sleep quality, endurance, strength, sexual function in both men and women, and testosterone in men. Being the only ashwagandha maker to own the entire supply chain, KSM-66 Ashwagandha holds the highest number of quality certifications (46) of any botanical ingredient on the market. 

Visit KSM-66 Ashwagandha at booth #3923 to learn more!

Kaneka Nutrients 

Stop by booth #3465 to chat with the Kaneka Nutrients team about the science behind Kaneka Ubiquinol and its role in mitochondrial wellness across life stages.

Kaneka Ubiquinol — the active antioxidant form of CoQ10

• Bioidentical to the body’s own ubiquinol
• Backed by 100+ published clinical studies 
• Included in over 2,500 research studies globally
• 18+ years of positive consumer experience 
• Manufactured in the USA 

Contributes to normal mitochondrial function and helps maintain:

• Cellular energy metabolism
• Antioxidant protection

Which contributes to: 

• Healthy aging          
• Sports nutrition
• Cardiovascular wellness    
• Reproductive health
• Women’s health and well-being

For more information, visit KanekaNutrients.com

Lily of the Desert

Lily of the Desert will spotlight the next evolution in the Aloe Category with the launch of Preservative-Free Organic Blended Aloe Vera Gel and Preservative-Free Organic Blended Aloe Vera. These innovative new formulas combine finished goods of organic whole leaf and organic inner fillet aloe into a single, thoughtfully balanced blend, delivering a broader spectrum of naturally occurring aloe polysaccharides in every serving.

As a family-owned, vertically integrated brand with more than 50 years of aloe expertise, Lily of the Desert oversees every step from organically grown fields to finished goods, ensuring purity, consistency, and performance consumers can trust.  At booth #4033, attendees can learn how blending aloe sources removes the need to choose between benefits, learn what defines truly quality aloe, and discover why Lily continues to set the standard for science-backed aloe innovation.

Mt. Angel Vitamins

Double the pathways, double the impact. Mt. Angel Vitamins’ dual pathway NMN + NR offers greater bioavailability than NMN or NR alone. 

Why NMN + NR beats NMN-only on shelf:

• Dual-pathway NAD+ support. Two proven precursors, NMN and NR.
• Single-bottle solution. Adds resveratrol (antioxidant), TMG (methylation), BioPerine (absorption) for a credible "complete longevity" capsule.
• Clear trade-up story. Easy to explain on the shelf; converts NMN-only shoppers without confusing the set.

That is the logic behind Mt. Angel Vitamins NMN+NR: two complementary NAD+ precursors to cover more tissues, TMG to keep methylation funded, and resveratrol to help point the added capacity where it counts for healthy aging.

Natural Remedies

GutGard is a standardised liquorice (Glycyrrhiza glabra) root extract developed for modern gut-first formulations. Designed to support GLP-1 pathways alongside daily digestive wellness, GutGard works at the gut level to promote gastric comfort, maintain a healthy mucosal lining, and support optimal digestive function.

Why Choose GutGard in Your Formulation?

• Clinically validated ingredient with 5 human studies 
• Supports gut-mediated GLP-1 signalling 
• Promotes beneficial microbiota
• Encourages production of short-chain fatty acids (SCFAs) linked to satiety and gut barrier health
• Standardized to >10% flavonoids for consistent bioactive delivery
• Demonstrated gastric mucosal protection and digestive comfort
• Safe for daily, long-term use with no effect on blood pressure

Natural Remedies GutGard provides a science-backed story connecting digestive harmony, microbiome health, and next-gen metabolic support—helping brands lead in the evolving GLP-1 landscape & digestive health.

Natural Vitality

A trusted pioneer in the natural wellness industry for more than 40 years, Natural Vitality will spotlight its newest innovation at Expo West: MaxCalm, an enhanced calm-support formula designed for today’s wellness-focused shoppers. Natural Vitality has added magnesium glycinate to its established CALM formulations, delivering an advanced magnesium duo to help support relaxation and everyday wellness.

MaxCalm formulas combine highly absorbable ionic magnesium citrate and magnesium glycinate and will roll out in multiple formats this year, including powders and gummies, with a variety of flavor options.

The update reflects growing consumer demand for highly bioavailable magnesium solutions that fit easily into daily wellness routines. Attendees can learn more about the updated formulation, format strategy, and how MaxCalm is positioned for success at shelf.

Visit booth #3323 to explore the next evolution of calm from the #1 Magnesium Powder and Gummy Brand.

NeoCell

Since 1998, NeoCell has been a leader in collagen supplementation, offering high-quality formulas that support beauty and active wellness from within. At Natural Products Expo West, NeoCell is spotlighting its Collagen Bio-Peptides Protein Powder, the #1 Collagen Powder on TikTok, and inviting attendees to experience the product firsthand through on-site sampling at the NeoCell Collagen Café.

NeoCell Collagen Bio-Peptides are made using an advanced process that breaks collagen down into smaller peptides for superior absorption and bioavailability, collagen the body can actually use.

Each serving of NeoCell Collagen Bio-Peptides Protein Powder delivers 20 g of superior-absorption collagen and 18 g of protein to support muscle health when combined with resistance training. This unflavored powder is sourced from grassfed, pasture-raised bovine collagen and is designed to mix easily into everyday routines.

Visit NeoCell at booth #3323 to sample Collagen Bio-Peptides Protein Powder and explore the brand’s collagen portfolio.

NOW Foods

NOW will be exhibiting in three separate booths this year. 

Booth #3505: NOW will be sampling B-12 10,000 mcg Shots and Omega-3 Fish Oil Gummy Chews, NOW Sports Effer-Hydrate effervescent electrolyte tablets, and NOW Real Food Salted Caramel Almonds. NOW Solutions personal care products will feature niteZen Magnesium Body Cream, Rosemary Scalp & Hair Oil, and Gentle Balance Cream Cleanser.

Booth #1923: NOW Real Food is featuring organic zero-calorie sweeteners, showcasing NOW’s expertise in sweeteners and sugar substitutes.  

Booth #2904: NOW Pets will display its line for dogs and cats, including Omega-3 Mini Gels, and two chewable joint supplements: Joint Support and UC-II® Advanced Joint Mobility. 

On Thursday, March 5, NOW Senior Director of Quality Katie Banaszewski will lead an Exhibitor Presented Seminar on Protecting the Retail Shelf with Quality, Compliance and Trust. 10:30 AM - 11:30 AM, Marriott Platinum 1/2 Ballroom.  

Oolie Foods

Oolie is the world’s first brand of protein-rich egg-based dips and yogurts made by HBF Foods. With exceptional and unique flavors, Oolie is made from upcycled Free-Range eggs and blended with other clean ingredients. 

Consumers trust eggs as a source of high-quality protein, complete with all 9 essential amino acids, omega-3s, vitamins, minerals and antioxidants. With 11 grams of high-quality protein per serving of Oolie yogurts and 16 grams of high-quality protein per 8-oz. container of Oolie dips, retailers meet shopper demand for more protein and enjoy higher shelf velocities. Of course, Oolie is dairy-free. 

The first thing you notice when you taste Oolie is the superior taste and creamy texture because of the farm-raised Free-Range eggs. Available in five globally inspired dip flavors, such as Mediterranean Tomato and Yellow Curry, as well as four craveable flavors of yogurt.  

Meet the ‘Egg Lady’ Faith Ferguson at booth #8708 for a free tasting and to discuss how you can grow your refrigerated shelf velocities with Oolie! After the show, contact Faith or request your free samples. 

Rainbow Light

For 45 years, Rainbow Light has delivered trusted wellness solutions rooted in a real food formulation philosophy. While the real-food foundation remains central to its multivitamins, the Rainbow Light portfolio has evolved to include a broader range of non–food-based nutrients, reflecting how today’s consumers approach everyday health and wellness. This balance of heritage and innovation allows the brand to offer dependable solutions aligned with shopper expectations.

At Expo West, Rainbow Light will spotlight Women’s One+ and Men’s One+ multivitamins, alongside Counter Attack, a longstanding favorite within the immune support set. Women’s One+ is the #1 Women’s Multivitamin Caplet on TikTok and Men’s One+ is the #1 Men’s Multivitamin on TikTok. Attendees can learn more about how Rainbow Light continues to connect with today’s consumer through trusted formulas, portfolio expansion, and social-driven discovery.

Visit booth #3323 to discover the ongoing evolution of the brand and its wellness portfolio.

Robinson Pharma

Robinson Pharma, Inc. is your total solution for supplement manufacturing with more than 35 Years Experience as a Respected Industry Leader. The facilities maintain multiple third-party certifications including NSF, UL, CCOF, SQF, HALAL, KOSHER and HEALTH CANADA. 

With the largest softgel capacity in the U.S., RPI is a leading manufacturer of vitamins and supplements in a variety of delivery forms, including Softgels, Capsules, Tablets, Powders, Liquids, and Gummies.  

RPI’s recent $40.7 million purchase of a newly built 82,241-square-foot industrial facility, located near its Santa Ana headquarters, expands company capabilities, as an Industry leader with Nine State-of the Art Buildings. RPI now operates 30 high-throughput Softgel machines, including 10 new machines dedicated to Veggie Softgel production. RPI produces over 23 billion Softgels annually.

Robinson Pharma has received the “E” and “E star” awards. The President’s “E” Award created in 1961 by Executive Order of the President. It is the highest recognition a U.S. entity can receive for making a significant contribution to the expansion of U.S. exports.

Soft Gel Technologies, Inc. (SGTI)

Plant-Based Softgels: Customer approved. Commercially proven. Manufacturing ready. 

Discover Softgel Technologies’ innovative vegetarian softgels made with advanced pea starch technology. These softgels not only match but often surpass the performance of traditional gelatin options sourced from bovine, porcine, and fish sources. They provide rapid disintegration for optimal absorption, feature a strong, durable design, offer excellent stability, and easily accommodate multi-ingredient and complex formulas. As a leader in the rapidly growing plant-based capsule market, Softgel Technologies is dedicated to providing unmatched value to our customers while strengthening our reputation for innovation and quality. Here’s what customers are saying: “We switched to Softgel Technologies, Inc. for superior product consistency and faster delivery timelines—and they delivered on both counts! We’re excited to provide our customers with vegetarian solutions that meet the highest quality standards.”

Visit booth #4122 to connect and discuss your needs.

Suzanne's Specialties, Inc.

Visit Suzanne’s Specialties to learn about:

• Oryzalow & Tapilow- Organic & Conventional. Low sugar, highly functioning and versatile rice syrups 
• Brown Rice Syrup - Organic & Conventional 
• Clarified Rice Syrup - Organic & Conventional. Clear version of the company’s brown rice syrup 
• lnfantSafe® Rice Syrup - Organic & Conventional 
• Rice Maltodextrin & Syrup Solids - Organic & Conventional. Free flowing powder form 
• Tapioca Syrup - Organic 
• Tapioca Maltodextrin & Solids - Organic 
• Agave Syrup - Organic 
• Invert Syrups - Organic & Conventional. Melted liquid sugar also available 
• Inulin - Organic & Conventional. Dietary Fiber from Organic Agave 
• Cane Sugar - Organic & Conventional 
• Molasses - Organic. Direct from the sugar mill 
• Honey - Organic & Conventional. Wildflower Honey 
• Rice Milk Powder - Organic & Conventional. Fine grain milk substitute powder 

Wakunaga of America Co., Ltd.

New in 2026! Kyolic Specialty Series line extension featuring mushroom-based formulas—Sleep Mushrooms+, Immune* Mushrooms+, and Smart Mushrooms+. Functional mushrooms meet Aged Garlic Extract with additional nutrients to provide real results.

The whole family will be there!

• Kyolic® Aged Garlic Extract™. The company just passed the 1,000 mark for published scientific papers, making AGE the most researched garlic supplement. Stop by to learn about the latest findings.
• Kyo-Green® Powdered Drink Mix. The latest blend includes organically sourced versions of the classic greens mix that customers have enjoyed for years, with just essential green nutrients; no added sugar, flavors, or preservatives.  
• Kyo-Dophilus® Probiotics – A strong, shelf-stable, reliable brand backed by clinical studies that prove the efficacy of the company's blend of strains. The latest addition – Pro+ Synbiotic is a unique prebiotic+ probiotic blend in tasty chewable tablet form. 
• Moducare® A unique plant-based supplement to help balance an immune system that may be over stimulated or underperforming. 

Xlear 

You need relief from that incessant cough and dry, scratchy throat. Rather than reaching for a brand that sweetens their drops with sugar, which only feeds the bacteria causing the problem in your throat, get lasting relief with Xlear Sugar-Free Cough Drops. Unlike other brands that offer artificially sweetened sugar-free options, Xlear Cough Drops are naturally sweetened with xylitol, which is clinically proven to break up the communities where bacteria thrive and inhibit bacteria from sticking around. So, Xlear Cough Drops work against the thing causing the problem in the first place.

• Sweetened with xylitol to hydrate dry tissues while providing on-the-go oral care.
• Infused with menthol for fast relief and cough suppression.
• Xylitol inhibits bacteria’s ability to adhere to soft tissues, which reduces their ability to thrive.
• Natural non-GMO ingredients so you can feel good about what goes in your body.
• Sweet, classic flavors that comfort the senses while soothing your dry scratchy throat.

WholeFoods Magazine

For 42 years, the WholeFoods Magazine mission has remained the same: to inform and educate the natural products industry. Today, that mission extends far beyond the pages of our print magazine. From WholeFoodsMagazine.com and In the Know e-newsletters, to The Natural View podcast, Naturally Informed events, Sample Boxes, Natural Choice Awards, Ingredient Choice Award, Special Interest Publications, and the SourceBook Directory Online. And there is more to come! In 2026, we introduce our thematic digital editions on trending topics. Along with our print issues and digital Special Interest Publications, this brings us to 17 magazine issues a year, as well as breaking news online, expert blogs, guest columns, and more! And stay tuned for Ask WholeFoodsMag AI. With this website feature, searching key topics and getting your questions addressed will be faster thanks to an interactive search engine trained on our industry-leading content.