Anaheim, CA—A time was had at this year's 45th annual Natural Products Expo West trade show in Anaheim, California. More than 66,000 members of the natural products industry gathered at the Anaheim Convention Center for four days of education, innovation, and networking opportunities. The WholeFoods Magazine team was in attendance for all the festivities, chronicling the latest offerings from more than 3,200 exhibitors, detailing over 300 guest speakers, and covering all the latest developments in natural. Here are 12 trends that stood out from the 2026 edition of Expo West:
1. Protein-Forward Innovation
Protein innovation extended far beyond traditional sports nutrition at Expo West 2026. Brands focused on combining high protein content with convenience, indulgence, functionality, and clean-label positioning, while dairy, meat, plant-based, and hybrid formats all competed for consumer attention.
Cross-over trend: Protein was increasingly paired with metabolic health, GLP-1 support, satiety positioning, and functional convenience.
Chobani was helping "Feed the Dream" with its line up of high-protein yogurt drinks and cups. With an elaborate replica of a stadium as its backdrop, the company highlighted its protein focused offerings and RTD coffee collaboration with La Colombe.
Chomps held an exclusive product launch during this year's show. With the team was set up at three separate locations throughout the convention center grounds, guests had their fare share at getting samples of their Chicken Meat Snack snacks.
Members of the Force of Nature team were in attendance at this year's show, meeting with clients and promoting their Ancestral Blends Box. With so much demand for nutrient dense, real food options, the Ancestral Box offers consumers a supply of foods rich in omega-3s, antioxidants, and essential vitamins and minerals to support heart, brain, and immune health.
FrieslandCampina served its new protein-forward concepts that combine taste, texture and nutrition including a Dubai chocolate-inspired crispy indulgent protein bar, a limited-edition key lime pie protein bar, chocolate chip cookie dough protein bites, a high-protein vanilla café latte, and other taste-led concepts available in convenient formats including GLP-1-aligned companion solutions. “Healthier snacks can be irresistible,” explained Auke Zeilstra, Managing Director, North America at FrieslandCampina Ingredients. “That’s why we’re showing what’s possible at Natural Products Expo West. Our applications demonstrate how high-quality proteins can be combined with consumer-preferred flavors and satisfying textures, enabling brands to create products that not only meet health needs like muscle support, but also excite and satisfy.”
Manchester Farms, the oldest and largest quail farm in the nation, offers frozen and fresh quail and quail egg varieties, and they provide premium quail meat and quail eggs to chefs, retailers, and home cooks nationwide. Quail and quail eggs are popular in Asian and South American cuisine but have since become more mainstream in American markets due their health benefits. The products are versatile and can be incorporated into a variety of dishes.
Since 1998, NeoCell has been a leader in collagen supplementation, offering high-quality formulas that support beauty and active wellness from within. The company showcased its Collagen Bio-Peptides Protein Powder, the #1 Collagen Powder on TikTok, and inviting attendees to experience the product firsthand through on-site sampling at the NeoCell Collagen Café. NeoCell Collagen Bio-Peptides are made using an advanced process that breaks collagen down into smaller peptides for superior absorption and bioavailability, collagen the body can actually use. Each serving of NeoCell Collagen Bio-Peptides Protein Powder delivers 20 g of superior-absorption collagen and 18 g of protein to support muscle health when combined with resistance training. This unflavored powder is sourced from grassfed, pasture-raised bovine collagen and is designed to mix easily into everyday routines.
Oolie, the egg-based, protein-rich, dairy-free dips and yogurts brand, had its entire line of savory, nutrient-dense alternatives to traditional plant-based dips on full display. With dip flavor options including: Yellow Curry, Garlic & Herb, Mediterranean Tomato, Spicy Pepper, and Red Beet Bliss, and yogurt's in Banana Cream, Vanilla, Key Lime, Berry Blend, guests were able to try samples of the bold, creamy, flavorful products which are loaded with functional benefits. Now available at TrulyFree.com, Oolie was recognized as a NEXTY Awards finalist for its Mediterranean Tomato Dip. The company says consumers trust eggs as a source of high-quality protein, complete with all 9 essential amino acids, omega-3s, vitamins, minerals and antioxidants. With 11 grams of high-quality protein per serving of Oolie yogurts and 16 grams of high-quality protein per 8-oz. container of Oolie dips, retailers meet shopper demand for more protein and enjoy higher shelf velocities. Of course, Oolie is dairy-free.
The pea protein supplier Puris highlighted its new ClearP organic pea protein ingredient. Attendees were able to sample tasty, protein-forward drinks at the company's booth while learning more about their new ClearP Ingredient Report. Backed by consumer data and science, the findings show how much market potential is behind their latest innovative ingredient.
Prinova highlighted their protein portfolio that offers both vegan and meat options. The companyy also exhibited their new product concepts combining flavor, functionality, and clean label appeal, such as their new Orange Gummy Multivitamin.
South Chicago Packing, creator of 100% pure Wagyu Beef Tallow in a convenient cooking spray, was in attendance discussing the launch of their latest product, Angus Beef Tallow.
Iron Chef, TV personality, and author Cat Cora was at the Wild Planet booth showcasing Albacore Tuna. While enjoying samples, guests were able to get a look at the brand's packaging refresh featured on its Skipjack Tuna with Lemon Pepper and Skipjack Tuna with Jalapeño products.
2. Gut Health, Fiber & Digestive Wellness
Gut health remained one of the most dominant wellness platforms at the show, with brands showcasing prebiotics, probiotics, postbiotics, digestive enzymes, and fiber-forward innovation across beverages, supplements, and functional foods.
Cross-over trend: Fiber and digestive wellness increasingly intersected with metabolic health (more on the GLP-1 impact below), immunity, women's wellness, and even beauty positioning.
At the Arm & Hammer booth, WholeFoods Magazine's Maggie Jaqua and Industry Transparency Center's Steve Imgrund caught up with Church & Dwight's Amy Wescott and Jill Haydinger for a deep dive discussion about Evolved Probiotics, KODA potassium bicarbonate for sodium reduction, and how the company is helping brands deliver better-for-you products without compromising performance or quality. Tun in to this episode of The Natural View to learn more! Related: The Natural View: Innovating in 2 Key Areas of the Natural Market: Probiotics & Sodium Reduction
Arthur Andrew Medical introduced Lipagest, a vegan-friendly supplement designed to help the body break down fats more effectively. The company says it is is one of the most powerful non-prescription lipase blends available today. By breaking down fats into fatty acids, Lipagest supports the body’s ability to absorb fats properly, reducing the risk of bloating, gas, and other occasional digestive issues. Lipagest also takes some of the digestive burden from the liver, gallbladder, and pancreas, allowing each of them to operate more efficiently, the company says, making it easier to enjoy meals with confidence and comfort.
When you're constantly on the go it can difficult to find time for healthy, quick, meal options. Bonduelle is working to solve that issue with aline up of Wellness Bowls. Focused on creating complete meals as easy grab and go options, each bowl caters to a specific health target like "gut positive." The new products are plant-rich, chef inspired combinations, and available in: mango almond, apple feta, and cashew edamame.
With fiber trending as one of the themes at this year's show, the stage was set for COMET, suppliers of the prebiotic fiber Arrabina, to meet with clients to discuss their line up of offerings. The company shared its insights from this year's event in a published report: The Year of Fiber: Gut Health Trends from Expo West 2026.
The better-for-you soda brand Culture Pop Soda exhibited a new flavor: Raspberry Lemonade. Using no sweeteners, refined sugar or stevia and with organic fruit juice, herbs and spices, this shelf-stable clean label soda brand offers a variety of fun flavors, including their recent collaboration with Noah Kahn, Black Cherry. These beverages also contain a live probiotic that supports gut health.
Epicor was raising awareness on the promise of postbiotics. EpiCor postbiotic is clinically shown to support immune health and it may help reduce nasal symptom occurrence and support the immune system. It also offers allergy support, microbiome support, and emerging science shows EpiCor postbiotic may support skin comfort. As a highly stable ingredient, the company says it can be easily formulated into dietary supplements, and adult nutrition offerings (from barsto soups, coffees and more), and pet products such as supplements, food and treats.
Celebrating its 26th Anniversary at Natural Products Expo West, Essential Formulas continues its family-owned mission of providing superior supplements guided by science and tradition. The exclusive North American distributor of Dr. Ohhira’s Probiotics, the brand that set the standard for "postbiotic" health. The company’s Original and Professional formulas utilize multi-year fermentation to create a full-spectrum blend of prebiotics, probiotics, and restorative postbiotics. New for 2026, Essential Formulas unveiled Dr. Ohhira's Postbiotic Fermented Food Concentrate. This new delivery system offers a concentrated source of Dr. Ohhira’s famous restorative postbiotic compounds.
GoodBelly made its product debut at Expo West. The Dairy-Free Protein & Probiotic Smoothie line from GoodBelly introduced guests to a new 32-oz. smoothie beverage with 11g of protein. Each flavor (Strawberry, Peach, Blueberry) offered a smooth, sippable texture to support gut health.
Kaneka Probiotics was educating on precision biotics, with postbiotics, synbiotics, and probiotics. A key message: More isn't always better, and different targeted strains offer benefits beyond the gut. Solutions to support women's wellness were in the spotlight at the booth, including KABP Menopause (L. plantarum KABP-051, L. brevis KABP-052, P. acidilactici KABP-021), which helps ease menopause-related symptoms by supporting hormonal balance.
Lily of the Desert put a spotlight on the next evolution in the Aloe Category with the launch of Preservative-Free Organic Blended Aloe Vera Gel and Preservative-Free Organic Blended Aloe Vera. These innovative formulas combine finished goods of organic whole leaf and organic inner fillet aloe into a single, thoughtfully balanced blend, delivering a broader spectrum of naturally occurring aloe polysaccharides in every serving. As a family-owned, vertically integrated brand with more than 50 years of aloe expertise, Lily of the Desert oversees every step from organically grown fields to finished goods, ensuring purity, consistency, and performance consumers can trust.
The Supergut booth was buzzing with an on-trend message: Fiber is the new flex. The Supergut formulation uses a 4:1 ratio of soluble to insoluble fiber designed to optimize both digestive comfort and metabolic outcomes, with clinically studied fibers including Solnul and Sunfiber to deliver measurable benefits. And when it comes to prebiotic fiber, the Supergut team says resistant starch is a star player. This unique prebiotic fiber fuels gut bacteria to produce short-chain fatty acids (SFCAs) like butyrate that strengthen the gut and support metabolic health. In addition to Foundational Daily Fiber Blend, the company offers GLP-1 Daily Support and Prebiotic Bars.
TCI Bio, a global innovator and the world’s leading producer of collagen, hosted an event along with the United Natural Products Alliance (UNPA) to promote the U.S. launch of TCI Bio’s new innovations, plus discuss bitters as an emerging trend in the natural products industry. Discussing bitters as an emerging trend in the natural products industry, integrative health expert Tieraona Low Dog, M.D., presented on the state of health and wellness in the U.S. and the role bitters may play in supporting wellness. During the session, she explored the history of bitters and highlighted the growing interest in innovative supplements leveraging bitter botanicals for microbiome support, metabolic health, and glycemic balance. For the microbiome, she explained that some bitter botanicals may help modulate the gut microbiome in ways that support metabolic health.
"The supplement industry should be looking at bitter receptors for developing products that can enhance human health," Dr. Low Dog told attendees. "This is a huge category. Pay attention to it--people are working on it."
The event also showcased TCI Bio’s portfolio and preview of new innovations including:
- Bitters found in peanut skins and banana peels for benefits that jumpstart digestion, detoxify liver, appetite and weight control and more.
- Sugarlock, a patented ingredient designed to support more desirable blood sugar, help manage sugar cravings and support healthier dietary choices.
- GLP-1 Support Formula, a proprietary synergistic blend of natural ingredients designed to support hunger management helping to optimize our body’s natural GLP-1 production. Developed to enhance metabolic health and weight management, leveraging US university clinical research insights.
- Jelly-in-Sachet Products, which offer a convenient delivery format for supplements, catering to consumer preferences for portable and easy-to-use health solutions.
Wakunaga of America put the spotlight on new offerings for 2026: The Kyolic Specialty Series line extension features mushroom-based formulas—Sleep Mushrooms+, Immune* Mushrooms+, and Smart Mushrooms+, functional mushrooms plus Aged Garlic Extract with additional nutrients to provide real results. Also on display: Kyolic Aged Garlic Extract, Kyo-Green Powdered Drink Mix, Kyo-Dophilus Probiotics, and Moducare, a unique plant-based supplement to help balance an immune system that may be over stimulated or underperforming.
3. GLP-1, Metabolic Health & Blood Sugar Support
Interest in GLP-1-related wellness continued accelerating, with companies emphasizing satiety, healthy blood sugar balance, appetite support, glucose management, and metabolic wellness ingredients.
Cross-over trend: Many GLP-1-adjacent products also incorporated fiber, protein, digestive support, and healthy aging positioning.
ADM was shining a light on convenient, nutrient-dense solutions for GLP-1 users: As the company shared, portion-controlled and protein-packed products are top-of-mind for GLP-1 users. ADM discussed opportunities for nutritious, culinary-inspired ready meals, including for those taking GLP-1s. Concepts like a reduced-sugar, high-protein and -fiber brownie were on display to demonstrate ways to tailor products for this consumer segment. The focus was on how to delight the consumer with. flavor and mouthfeel while delivering on healthy attributes.
Aker BioMarine was showcasing new research exploring krill oil’s role in muscle health during weight loss. For the full scoop, don't miss this Move Nutrition Network to explore details of the study designed to mimic the calorie restriction commonly seen with GLP-1 weight-loss therapies. Participants on an 800-calorie diet lost similar total weight regardless of supplementation, but muscle loss differed dramatically: About 24% of weight lost was muscle in the placebo group versus roughly 2% in the krill oil group.
Bio Nutrition showcased GLP-1 Support Wellness, an advanced formulation designed to promote muscle recovery, support digestion and gut health, and potentially enhance cardiovascular circulation, according to the company. Also new: Black Seed & Oil of Oregano 4 oz. liquid and Butterfly Pea Flower Tea.
Ingredients By Nature: highlighted its innovation pipeline of citrus-derived ingredients for longevity, gut health, and metabolic health. Officials were available to discuss the company's continued focus on citrus-derived ingredients that help support healthspan-oriented product development while meeting the industry’s expectations for quality, consistency, and responsible formulation, including Eriomin, which remains a key focus as interest in longevity and metabolic wellness continues to grow and brands look for well-established ingredient options that can support long-term wellness positioning. Eriomin is a proprietary blend of citrus flavonoids, backed by four published human clinical studies. It holds numerous patents, including one on its ability to boost GLP-1. The company also showcased Sytrinol, clinically shown to support healthy cholesterol levels, a healthy LDL: HDL ratio, and triglyceride levels; and Citryn (formerly known as SynChoice), a bitter orange extract to help support everyday movement and vitality.
Kaneka Nutrients discussed the company's mitochondrial health positioning, formulation strategy, and Ubiquinol differentiation, including current research on Kaneka Ubiquinol, the latest science behind mitochondrial function and cellular health, and opportunities for innovation across life-stage and performance-focused formulations.
Maypro's Lauren Clardy called out GLP-1 as the top trend at Expo. The company offers AKK PROBIO, a foundational strain of Akkermansia muciniphila that Clardy says represents the next generation of probiotics. Akkermansia muciniphila is emerging as a breakthrough gut bacterium with unique metabolic benefits, and Maypro's ingredient, which is available in both probiotic and postbiotic forms, is backed by clinically validated benefits and well-defined mechanisms of action. AKK PROBIO’s ability to degrade mucin (a key glycoprotein in the gut’s mucus layer) offers multiple advantages: strengthens the gut barrier, supports gut energy, and enhances metabolic regulation by promoing the secretion of gut hormones including GLP-1, leptin, and peptide YY to support insulin sensitivity, healthy blood sugar, appetite regulation, and reduced fat storage. A key message from Clardy: "Many of us--64% of the American public--is overweight and it's our responsibilty in the nutrition industry to let them know it's not their fault and to try to provide beneficial alternative options to support them."
Making its Expo West debut, Olivea is a science-led natural health company focused on vascular health. Alongside the company’s high-phenolic extra virgin olive oil, Olivea debuted its flagship hydroxytyrosol capsule. This capsule is formulated with a research-backed compound to support heart and metabolic health, including healthy blood vessels, reduced inflammation, and long-term arterial wellness.
With collagen eerging a rising trend in the natural products industry, Rousselot, Inc. presented collagen peptides on the Expo West show floor. The company's collagen peptides are science-backed and intended to improve joint and skin health. Nextida GC (glucose control) has just been granted a U.S. patent and a second clinical study on Nextida GC was just completed. This product aims to control blood sugar spikes after carb heavy meals and increase GLP-1 hormones in the body to help keep consumers satiated. Their patent helps to protect muscle development tissues.
Following the company’s recent rebrand, Saanroo showcased its new Trpti OEA for GLP-1 support and metabolic health, as well as BioBerb, a clinically studied, cold-water-dispersible berberine powder. Oleoylethanolamide (OEA) is a fatty acid amide produced by the body that signals to our brain that we are full, and Trpti aims to guide OEA through the GI tract to deliver OEA efficiently to the intestines, where it can enhance the production of the bodyʼs own GLP-1, to ensure no side effects. BioBerb is a potent antioxidant and anti-inflammatory ingredient that utilizes dispersion technology to improve berberine’s typically low absorption and high dose requirements.
Sabinsa showcased its full line-up of research-backed ingredients, including Curcumin C3 Reduct, a super antioxidant for maintaining organ health, is a bioactive metabolite of curcumin showing cumulatively stronger activity compared to parent curcuminoids; LivLonga, a unique, synergistic formulation combining three scientifically validated ingredients for liver support; Nigellin, a standardized Nigella sativa extract positioned for balanced immune and inflammatory support; Saberry, a clinically studied amla extract recognized for its antioxidant activity and support of healthy sugar and lipid balance, and featured in the book Amla: Super-Fruit with Superior Science; Sabroxy, patented Oroxylum indicum bark extract bio-standardized for Oroxylin-A, baicalein, and chrysin to support healthy cognitive function; and Shagandha USP grade ashwagandha root extract (2.5%) for stress and anxiety management. Attendees also learned more about Sabinsa Wellness, the company's consumer products division, and products from America's Finest, Inc. (AFI), Nature's Formulary, and Sanutra Wellness.
4. Women’s Health & Hormonal Wellness
Women’s wellness has evolved into a more clinically focused category, as seen at Expo West, with ingredient suppliers and consumer brands emphasizing hormone balance, vitality, cognitive health, beauty-from-within, and healthy aging support. Displays were bold, taking what was once considered taboo and giving it the recognition it deserves.
Cross-over trend: Adaptogens, stress support, cognitive wellness, and metabolic health frequently overlapped with women-focused formulations.
Arjuna Natural showcased its award-winning ashwagandha extract, Shoden-R. Representatives were on the show floor sharing the preliminary results of their all-female study on brain fog.
CON-CRĒT Creatine HCl was educating on the research on creatine HCI, including a menopause study that was published this year. Supplementation with medium-dose creatine HCl was shown to be superior to placebo in enhancing reaction time, increasing frontal brain creatine levels, and favorably modulating serum lipid profiles. The researchers said medium-dose creatine HCl demonstrated a potential advantage over other treatments in reducing the severity of mood swings, suggesting supplementation may be a safe, effective, and practical strategy for improving cognitive function and elevating brain creatine concentrations in perimenopausal and menopausal women.
Gnosis By Lesaffre was advancing its mission to "raise the standard of human" health through clinically validated ingredients. Two core segments were in the spotlight at Expo: Active Wellness and Women’s Wellness. In the women's space, the company focused on need states throughout lifespan. One of the several branded ingredients that deliver: Adonat Premium SAMe (S-adenosyl-methionine), which promotes women’s well-being through supporting emotional balance and healthy mood, as well as alleviating vasomotor symptoms (hot flashes, night sweats) during menopause. Also on display: Red Star Nutritional Yeast, a B-vitamin fortified yeast that helps boost the nutritional profile of meals, especially for vegans and vegetarians who have low intake of B vitamins; Quatreflora probiotic yeast clinically shown to benefit women with yeast infections caused by C. albicans ; and IbSium S. cerevisiae CNCM I-3856, a science-based probiotic yeast supported by four double-blind, placebo-controlled clinical studies, including a new meta-analysis that validates its usefulness in gastrointestinal conditions, which resonates with women taking GLP-1s.
Female-led beverage brand, GREATER THAN, made its Expo West debut in the North Hall Hot Products section, introducing attendees to its new 12-oz. sleek cans featuring a revitalized women-first formula and GoddessLand creative platform. The product line is available in Strawberry Lemonade, Orange Mango, Pineapple Coconut and Grape flavors.
Helaina was sharing news of an upcoming peer-reviewed publication evaluating effera human lactoferrin (key bioactive in colostrum) and its impact on iron biomarkers in healthy adults. A precision-fermented, bio-identical human lactoferrin, effera is an iron-regulating glycoprotein designed to support iron homeostasis rather than simply increase iron load. It helps with iron absorption and iron utilization, the company says, and the benefits come without the GI downside typically associated with traditional iron salts. The ingredient is now in several new women’s health products, including Amulet, which was developed by female founders focused on premenstrual and menstrual health.
Ixoreal Biomed held an education session featuring Dr. Tieraona Low Dog, M.D., highlighting the benefits and importance of SRI-81 Shatavari for women's wellness specifically. Introducing Shatavari: The Next Breakthrough Ingredient for Women's Health gave an in-depth look at the "the Queen of Ayurvedic herbs." Guests learned about the heritage and clinical science behind Shatavari and how SRI-81 can be used as a foundation for innovation within the women's wellness category. On the brand side, Elevate Organic, the new supplement brand redefining wellness through clinically studied, regenerative organic ingredients, showcased offerings including Elevated Organic Shatavari capsules and gummies, which feature the brand’s exclusive use of Organic SRI-81 Shatavari.
NXT USA also was showcasing shatavari, which the team calls "the biggest ingredient in five years" and one that is sure to have staying power in the market. The company's branded ingredient Xeya Modern Shatavari is a low-dose, clinically proven option for supporting hormone balance, reproductive health, and menopausal symptoms. The company's ingredients are 4 Pillars of Validation, combining patient-reported outcomes, physician assessments, biomarkers, and physical measurements to ensure real-world relevance and scientific credibility. Also from NXT USA: BluNAD Booster (plant-based NAD+ support that has been shown to outperform NR in raising NAD+ while preserving levels); Digexin (a GLP-1–relevant digestive “relaxative™” backed by human data) and TamaFlex (fast-acting joint comfort with a 5-day clinical claim)
MaryRuth’s, the liquid supplements brand, debuted Advanced Liquid Skin Restore & Renew, its latest innovation. The formula is clinically shown to renew skin by reducing fine wrinkles, improving skin firmness and texture, and increasing skin elasticity in women.
SloIron, the plant-based iron supplement manufacturer, hosted a Lunch and Learn event for brand formulators and marketers. At the event, guests were given an exclusive look at SloIron, NSK-SD gold-standard nattokinase, and SCP-II salmon collagen proteoglycan complex and David Foreman, RPh, The Herbal Pharmacist, presented the clinical research behind SloIron as well as the opportunities for product development.
5. Adaptogens, Stress, Mood & Cognitive Support
Stress resilience, calm energy, mood support, focus, and cognitive performance remained major areas of innovation throughout the show floor and educational programming.
Cross-over trend: Brands increasingly combined adaptogens and cognitive ingredients with hydration, energy, sleep, and longevity formulations.
The women-owned brand Hifas da Terra showcased high-quality mushroom supplements designed to support needs such as memory and focus, immunity, hormone balance, anti-aging, sleep, gut health, vitality/recovery and more. These products come in sustainable jars and are organic, non-GMO with no pesticides, and have optimal health lines for both women and men.
Ixoreal Biomed also showcased clinically proven, award-winning KSM-66 Ashwagandha, which has a presence in more than 4,500 products from major supplement companies across the globe, making it is one of the best-selling natural ingredients on the world market today. Via 70 studies, KSM-66 Ashwagandha has been clinically proven to help reduce stress and anxiety, enhance memory, sleep quality, endurance, strength, sexual function in both men and women, and testosterone in men. The company says KSM-66 Ashwagandha holds the highest number of quality certifications (46) of any botanical ingredient on the market.
A trusted pioneer in the natural wellness industry for more than 40 years, Natural Vitality put a spotlight on its newest innovation at Expo West: MaxCalm, an enhanced calm-support formula designed for today’s wellness-focused shoppers. Natural Vitality has added magnesium glycinate to its established CALM formulations, delivering an advanced magnesium duo to help support relaxation and everyday wellness. MaxCalm formulas combine highly absorbable ionic magnesium citrate and magnesium glycinate and will roll out in multiple formats this year, including powders and gummies, with a variety of flavor options. The update reflects growing consumer demand for highly bioavailable magnesium solutions that fit easily into daily wellness routines.
As first time Expo West exhibitors, Neuro debuted a clean energy, calm focus, and stress support gum. They handed out samples of several variations, such as Energy & Focus Peppermint Gum, Energy & Focus Spearmint Gum, Energy & Focus Spearmint Mints. The products have natural caffeine and L-theanine to promote calm alertness, and Vitamin B12 and B6 to fuel brain energy without the crash. The gum format is fast-acting and ideal for modern, busy lifestyles.
TriNutra, the science-forward ingredient company, showcased its recently finished product, ThymoQuin Cortisol Support, which is clinically backed to reduce cortisol by 44% in three weeks. The cortisol management product helps with chronic stress that can lead to cortisol spikes, or as TriNutra describes “turning worriers into warriors.”
6. Clean Energy, Functional Beverages & Hydration
Functional beverages remained one of the most dynamic areas of innovation at Expo West, spanning clean caffeine, hydration support, probiotic sodas, recovery beverages, and better-for-you RTD concepts. In the education session Trends & Innovation in the Wellness Beverage Marketplace, experts explore how the beverage market space continues to be a hotbed for innovation.
Cross-over trend: Beverage innovation frequently blended energy, gut health, metabolic wellness, and low-sugar positioning into single products.
BioVivo Science premiered a natural caffeine derived from green tea to meet rising demand for clean, sustainable energy in nutraceuticals and functional beverages. Vice President of Technical Services, Jim Roza, discussed the evolving clean energy market, the strategic importance of U.S.-made ingredients, and 2026 supply chain and tariff outlooks.
Cheribundi was handing out samples of their new 2-oz, Recovery and Sleep shots. Guests had the option of trying a Recovery Shot which featured 60+ tart cherries per 2oz serving or opting for their Sleep Shot which included 320-mg of magnesium glycinate.
Making their Expo West show debut, the Coco5 team, owned by professional athletes and personalities including Devin Booker and Charles Barkley, celebrated the launch of a new sku. Representatives handed out exclusive bottles of their new grape flavor featuring the artwork of Barkley. The drinks are coconut water based and made with eight natural ingredients, are vegan friendly, and free of artificial additives.
Giesen Group, a premium non-alcoholic wine brand, had its natural channel debut at this year’s Expo West. Giesen applies traditional viticulture and in-house spinning cone technology in their New Zealand facility to set a global standard for the non-alcoholic wine category. They source their grapes from New Zealand vineyards and are a family-owned, private business that takes pride in creating high quality products. Giesen also has non-alcoholic canned spritz.
Kerry was discussubf the company's 2026 Taste Charts report. Highlighting the year's most in demand food and beverage trends, representatives were available to demo KerryNow, the brand's end-to-end platform that helps brands instantly order samples of trending flavors. Visitors were also treated to several samples featuring the ingredients highlighted in Kerry's 2026 Taste Charts report including Caramel Miso Collagen Cold Brew, Blueberry Limeade Wellness Ready-To-Mix, Orange Creamsicle Kids Dairy Beverage, High Protein Mini Churro Puffs, and Tangerine Lemonade Women’s Health Gummy.
Functional hydration brand, LEVL, displayed functional, flavorful formulations aimed at providing energy, balance, and overall vitality support. Guests learned about their product line featuring pink Himalayan salt for essential trace minerals, soothing aloe vera for hydration support, and antioxidant-rich goji berry, designed to elevate daily wellness with clean, purposeful ingredients.
NOW was offering samples of B-12 10,000 mcg Shots, Sports Effer-Hydrate effervescent electrolyte tablets, and nutritious snacks like Real Food Salted Caramel Almonds. NOW Real Food featured organic zero-calorie sweeteners, showcasing NOW’s expertise in sweeteners and sugar substitutes. Also in the spotlight: NOW Pets displayed its line for dogs and cats, including Omega-3 Mini Gels, and two chewable joint supplements: Joint Support and UC-II Advanced Joint Mobility. And in the personal care space, NOW Solutions featured niteZen Magnesium Body Cream, Rosemary Scalp & Hair Oil, and Gentle Balance Cream Cleanser.
Q MIXERS showcased Q Refreshers, a sparkling canned beverage designed to be mixed into a cocktail, blended into a mocktail or sipped straight. Each 7.5-oz. can contains a hydrating electrolyte blend of sodium (100mg), potassium (150mg) and magnesium (10% DV), along with 50% of the daily value of vitamin C and 20% DV of B2, B3, B6 and B12, 10 grams of non-GMO sugar and no fake or additional sweeteners or artificial preservatives. Available in four flavors: Pineapple Passion, Raspberry Lemon, Watermelon Lime and Peach Nectarine.
Yerba Madre exhibited its variety of on-the-go regenerative, organic blends of brewed yerba mate and organic fruit juices, offered in both still and sparkling canned formats. Following the category's growth in recent years, in 2026 they are expanding nationally, scaling in c-store, and launching new products such as their unsweetened and low-sugar lines.
7. Regenerative, Sustainable & Purpose-Driven Brands
Sustainability messaging continued evolving beyond buzzwords into measurable regenerative agriculture initiatives, refill systems, ethical sourcing programs, and mission-driven business models.
Cross-over trend: Regenerative agriculture and sustainability claims were increasingly paired with premiumization, clean label positioning, and supply chain transparency.
Applegate hosted exclusive tasting sessions to promote their latest: The Great Organic Uncured Beef Hot Dog. Made with 100% grass-fed & certified regeneratively sourced beef, the company balanced the nostalgia of the summer staple with the high-quality ingredients and crave-able taste consumers have come to expect from their products. Representatives were on hand showcasing the product line up of chicken, sausage, and breakfast sandwich options.
This year's Expo West event lined up with the 30-year anniversary of the certified organic, non-GMO and fair trade food ingredients supplier Ciranda. Team members were in attendance discussing the company's first ever impact report, "Creating Connections That Nourish Life." Guests were treated to samples of a Prebiotic Fiber Lemon Drink Mix featuring CIRANDA’s Organic Inulin and CIRANDA’s Organic Dextrose.
Dr. Bronner's discussed the company's membership in Purpose Pledge—the nonprofit uniting companies to embed high-bar ethical practices and ensure purpose-driven businesses deliver shared benefit for people and the planet, which the company co-founded in 2025 with One Step Closer and LIFT Economy. Dr. Bronner's also showcased its bulk refill system for Magic Soap, highlighting their partnership with Ecourage and their participation in the Environmental Working Group's EWG Verified program with its newest EWG Verified product Sal Suds.
GC Rieber, the sustainable marine and algal omega-3 concentrates company, launched a new DHA + EPA Algal Oil, expanding its certified-vegan portfolio. With their omega-3’s being both less expensive and more sustainable than fish oil, GC Reiber’s new DHA + EPA Algal Oil creates more options for brands and customers, while being a resource for brain and eye health.
KAMUT founder Bob Quinn and members of the Kamut team were in attendance at this year's show celebrating the brand's 40th anniversary. Founded in 1986 with just 36 ancient wheat kernels, Quinn and have built an international company with a closed-loop supply chain throughout North America and Europe. The brand's business model of working directly with its farmers and always adhering to strict quality standards has served as a leading example for today's companies.
The olive oil company La Tourangelle used the Expo stage to showcase their California Extra Virgin Olive Oil and Regenerative Organic Extra Virgin Olive Oil. The California Extra Virgin Olive Oil is a single-origin, everyday EVOO celebrating California-grown olives and their Regenerative Organic Extra Virgin Olive Oil is a vibrant Koroneiki EVOO, Regenified certified. They also exhibited some fan favorites, such as their Organic Smooth & Fruity EVOO, Organic Bright & Peppery EVOO, and Avocado Oil. With a mill in California and France, these products are packaged in tin packaging to provide optimal freshness.
Regenerative, seed oil free potato items were on the menu at the Roots Farm Fresh booth. All who stopped by were given samples of the company's latest seed-oil-free innovations including Hashbrowns, Waffle Fries, and Tots, all of which will be available later on this month throughout Sprouts locations. Made from upcycled USDA Organic potatoes and organic avocado oil, each offering is free of added sugars, artificial colors, and fillers. This spring, fans can stop by natural and premium grocers and pick up four new items: Organic Sweet Potato Tots, Organic Sweet Potato Has Browns, Organic White Potato Hash Browns, and Organic Waffle Fries which were debuted at the show.
Simple Mills: The snack brand had a lot of news to share at this year's show. The first to carry the new Non-UPF Verified label, representatives were announcing the company's entry into Regenerative Organic Certified products. The brand was also handing out samples of its latest offerings including ROC Cinnamon Swirl Muffin and Cake Oat Flour Baking Mix (an easy-to-prepare mix with a gooey cinnamon swirl center and cinnamon sugar topping that delivers a delicious treat made from simple Regenerative Organic Certified ingredients) abd ROC Oat Flour Original Pancake & Waffle Mix (featuring six simple ingredients including Organic Oat Flour and Organic Cassava Flour, this versatile mix delivers fluffy pancakes or golden waffles in minutes, making it ideal for busy mornings or relaxed weekends alike).
Vitamin Angels continued its mission to reach women and children with nutrition interventions and advocate for maternal and child nutrition to become a global priority. Vitamin Angels reached 220 million women and children with nutrition interventions over the past three years and is now working to double its annual reach to 140 million by 2033. For the last 30 years, Vitamin Angels has educated through implemented education programs around the world, to inform women of the importance of maternal and child nutrition and to train healthcare professionals.
8. Clean Label, Non-UPF & Transparency
Consumers’ growing scrutiny of ingredients and processing methods fueled a wave of innovation centered on simplicity, transparency, and trust, including non-UPF verification, cleaner formulations, and third-party testing initiatives.
Cross-over trend: Clean-label expectations now extend across nearly every category—from snacks and beverages to supplements and personal care and cleaning supplies.
Badger, the organic skincare and mineral sunscreen brand, was showcasing their latest offerings:
- New SPF 40 Tinted Face: A sheer, daily tint that blends easily while creating a light, matte, sun-kissed finish. waterless moisturizer, dermatologist tested, with iron oxide.
- SPF 50 Daily: Lightweight, non-greasy lotion for daily, all-over protection and defense against UVA and UVB rays.
- Anti-Tick Shake & Spray: The extra-strength formula is a plant-based, lab-tested repellent that deters ticks for over 6 hours.
“Our goal with the new suncare products is to make daily, high-SPF protection easy, enjoyable, and safe for both people and the planet,” shared Rebecca Hamilton, Co-CEO of Badger. “We know consumers want effective, non-toxic, and comfortable sunscreens for daily wear—and these patented formulations deliver exactly that without compromise.”
ECOS, the eco-friendly cleaning solutions brand, had an exclusive showcase featuring their new for 2026 offerings; Multi-Purpose Cleaner, Laundry Booster and Odor Eliminator, OxoBrite Spray, and seasonally-inspired Hand and Dish Soaps in Snow Capped Pine, Chestnut and Vanilla, and Mulled Spice and Citrus scents.
The women-owned family legacy brand Edward & Sons Trading Company celebrated its newest chapter by unveiling a refreshed brand identity that modernizes the Edward & Sons family of brands, including Native Forest and Let’s Do Organic. They showcased their refresh by having it side by side with their old labels, highlighting the brand’s evolution while honoring their identity.
Global Healing showcased its latest liquid supplement innovations and shared how the company makes its own supplements in U.S. facilities that the company owns, using custom-built equipment and rigorous testing, in some cases up to six times. As a 100% family-owned and independent company, Global Healing has the freedom to prioritize health over profit and invest in innovation without compromise.
Joolies debuted Date Sours; a clean, no added sugar, soft and chewy sour gummy experience. The company also showcased their upcycled Date Pops. Their dates are organic, a whole food and domestically grown in Coachella, CA, and hand-harvested for peak freshness. Joolies offers a full lineup of pit-free snacks and pouches.
Lonza Capsules & Health Ingredients was educating on the benefits of USDA Organic certified capsules made in North America. The company's recently launched Capsugel Organicaps capsule solution is plant-based, immediate release, and North American made. Organicaps capsules bring together high oxygen-barrier protection, which the company says is ideal for preserving oxygen-sensitive ingredients and a non-reactive shell that eliminates the “spotting” issues commonly seen with gelatin capsules.
The woman-owned, gluten free baked goods brand Mightylicious showcased three new Gluten Free Flour blends: All-Purpose Flour, Vegan All-Purpose Flour, and Vegan Chocolate Brownie Mix. Known for their artisanal and allergen-friendly cookies and Gluten Free flour blends, Mightylicious baked products are Kof-K kosher certified, non-GMO verified, free from key allergens and available in Brown Butter Chocolate Chip and Brown Butter Shortbread (both dairy) and Salted Peanut Butter (grain and dairy-free).
Making its debut at this year's Expo West event was PACHA's updated Sourdough Buckwheat Tortilla recipe. Featuring just three ingredients, sprouted buckwheat, psyllium husk, and sea salt, the updated formula does not use gums, binders, or ultra-processed additives like most items int he gluten-free category. PACHA's new tortillas continue to be free from gluten, grains, and all top-9 allergens while delivering noticeable increased pliability and durability.
Robinson Pharma, Inc. was showcasing its total solution for supplement manufacturing with more than 35 Years Experience as a Respected Industry Leader. The facilities maintain multiple third-party certifications including NSF, UL, CCOF, SQF, HALAL, KOSHER and HEALTH CANADA. RPI’s recent $40.7 million purchase of a newly built 82,241-square-foot industrial facility, located near its Santa Ana headquarters, expands company capabilities, as an Industry leader with Nine State-of the Art Buildings. RPI now operates 30 high-throughput Softgel machines, including 10 new machines dedicated to Veggie Softgel production. RPI produces over 23 billion Softgels annually.
SuppCo publicized their independent certification program, TESTED by SuppCo. This program anonymously purchases supplements off the shelf, acting as a secret shopper for supplements. Each product is evaluated through independent, ISO 17025-accredited laboratory testing. SuppCo then publishes the results publicly to ensure transparency for consumers. Their testing is repeated annually to ensure that brands keep their standards up to par forever, not just for one test. Consumers can seek out information for tested supplements through SuppCo’s app and website.
Suzanne’s Specialties was educating on Oryzalow & Tapilow Organic & Conventional low sugar, highly functioning and versatile rice syrups; as well as lnfantSafe Rice Syrup; Rice Maltodextrin & Syrup Solids - Organic & Conventional in free flowing powder form; and more from the company's full line.
The Non-GMO Project showcased their new non-ultraprocessed food verification program, Non-UPF Verified. This verification program was developed in response to the growing prevalence of ultra-processed foods in the American marketplace. Its purpose is to close the knowledge gap of shoppers who want to avoid ultraprocessed foods but don’t know how to identify them, as well as to bring greater transparency and trust to the marketplace.
9. Global Flavors, Cultural Foods & Convenience
Expo West showcased continued consumer demand for globally inspired flavors and convenient meal solutions that combine authenticity, culinary exploration, and better-for-you positioning.
Cross-over trend: International flavors increasingly appeared alongside plant-based, high-protein, and clean-label innovation.
A-Sha, the premium Taiwanese-style air-dried noodles brand, had their latest Taiwanese street-food flavor inspirations on full display.Taking center stage was the company's latest collaboration: Hello Kitty Mochi Pancakes in Banana Macadamia Flavor. Adding to their Original and Ube options, the naturally gluten-free mix features a rice flour base for soft, chewy mochi-style pancakes in playful Hello Kitty packaging. In honor of the Lunar New Year, A-Sha launched its Hello Kitty & Friends Lunar New Year Pineapple Cake Gift Box, a limited-edition release created to celebrate tradition, joy, and togetherness. “Food has always been at the heart of how families celebrate Lunar New Year,” shared A-Sha CEO Young Chang. “Pineapple cake symbolizes good fortune and new beginnings and pairing it with Hello Kitty & Friends makes this gift feel joyful, nostalgic and fun to share with the people you love.”
Bluegrass Ingredients showcased culinary expertise in trend-driven flavor, texture and scalable formulation solutions. Samples highlighted the company's flavor, texture and functional capabilities across snacks, entrees and desserts, including Middle Eastern Taco, Vegan Cheez and Herb Mac & Cheez, Tomato Ranch Puffs, and Swicy Cinnamon Caramel Coconut Burrito.
Deep Indian Kitchen was spreading the word on its NEXTY Award finalist nominee—Veggie Masala Momos. Visitors were also able to sample from the brand's entire lineup including: Chicken Tikka Kati Street Wraps, Butter Chicken Entree, and Samosas.
Del Real Foods, the Hispanic fresh foods brand, debuted four new ready-to-heat-and-eat creations: Chipotle Honey Chicken, Chipotle Chicken & Cheese Pupusa, Chicken & Cheese Quesadilla Bites, and Oaxaca Cheese Quesadilla Bites. Team members were also handing out samples of favorites like Carnitas, Fire Roasted Salsas, and Chicken in Red Sauce Tamales.
Winners of the 2026 Vegan Besties Award in "To Go" Classic Hummus Snack, Mezete, the Middle Eastern cuisine brand, is available at over 50 countries and is increasing its expansion into the U.S. market. Featuring authentic recipes made with clean-label ingredients, the brand's convenient, ready-to-eat format options are perfect for on-the-go consumers and families looking for satisfying, quality, plant-based snack.
Tem Toa, the Thai frozen food brand ,welcomed visitors to sample their four new frozen entrees; Chicken Pad Thai, Vegetable Pad Thai, Green Curry Chicken, and Red Curry Chicken.
Tia Lupita was showcasing how "Food is Love!" with visitors who stopped by for a preview of their recently released items including Dairy-free Creamy Hot Sauce (Piquín Lime and Chile Peanut) inspired by Mexican taqueria salsas; and Mexican BBQ Sauce (Chipotle Tinga and Smoky Pineapple) made with real Mexican chiles and spices. Both are non-GMO and gluten-free certified, low in sodium, and designed for versatile use across everything from tacos and rice bowls to grilled proteins.
10. Functional Ingredients, Healthspan & Science-Backed Innovation
Clinical substantiation and healthy aging science remained central to product development conversations, with ingredient suppliers highlighting published research, patented compounds, and targeted wellness applications.
Cross-over trend: Longevity positioning frequently intersected with metabolic health, mitochondrial support, cognitive wellness, and beauty-from-within.
Humann: The cardiovascular health company introduced two new products: SuperBeets Heart Chews Zero Sugar and limited edition SuperBeets Heart Chews in Chocolate flavor. Made with its clinically studied grape extract to support healthy circulation and blood flow, heart health energy, and nitric oxide production. The chews are plant based, non-GMO, gluten free, soy free, dairy free, and contain no artificial colors or sweeteners.
Layn Natural Ingredients discussed its recent NAD launch, the science behind it, and product demand. “Our NAD launch reflects the shift we’re seeing toward next-generation longevity and cellular energy solutions,” shared Jim Roza, Chief Scientific Officer. “Consumers today want sustainable energy at the cellular level. By supporting mitochondrial function and metabolic efficiency, NAD delivers foundational support for how we age, perform, and recover. We’re excited to provide brand formulators with a high-purity, versatile ingredient that meets both scientific rigor and market demand.” The company also recently launched an NMN solution, establishing a dual approach to support healthy aging and cellular performance. As Roz explained, NMN functions as a NAD+ precursor, supporting endogenous NAD replenishment over time, while NAD delivers direct coenzyme support for immediate mitochondrial energy production and metabolic activity. By offering both, Layn provides formulators with flexible tools to develop solutions that bridge longevity, performance, and active lifestyle demands.
Puredia, a vertically integrated supplement ingredient innovator with its own organic farm and an NSF GMP facility in Tibet, was showcasing CyanthOx for longevity and energy. This sea buckthorn polyphenol extract has been shown to support key hallmarks of aging, with a 40%+ increase in circulating stem cell activity, +91% ATP, and strong antioxidant performance. Healthy aging outcomes include a 60% reduction in visible signs of aging and increases in collagen (+186%), elastin (+153%), and hyaluronic acid (+47%). Also in the spotlight: Omegia for women’s wellness and beauty-from-within applications. This clinically studied vegan omega-7 has been shown to support 13+ menopause-related symptoms and intimate wellness, with +50% vaginal lining integrity and +33% hydration and elasticity, plus beauty benefits including +49% skin hydration, +26% elasticity, and -14% wrinkles.
For 45 years, Rainbow Light has delivered trusted wellness solutions rooted in a real food formulation philosophy. While the real-food foundation remains central to its multivitamins, the Rainbow Light portfolio has evolved to include a broader range of non-food-based nutrients, reflecting how today’s consumers approach everyday health and wellness. This balance of heritage and innovation allows the brand to offer dependable solutions aligned with shopper expectations. At Expo West, Rainbow Light put a spotlight on Women’s One+ and Men’s One+ multivitamins, alongside Counter Attack, a longstanding favorite within the immune support set. Women’s One+ is the #1 Women’s Multivitamin Caplet on TikTok and Men’s One+ is the #1 Men’s Multivitamin on TikTok. Attendees learned about how Rainbow Light continues to connect with today’s consumer through trusted formulas, portfolio expansion, and social-driven discovery.
Sirio Pharma, a leading global nutraceutical contract development and manufacturing organization (CDMO), showcased the results of its new collaboration with ingredient provider OmniActive Health Technologies. The companies debuted a first-in-market soft chew lutein supplement featuring OmniActive’s award-winning Lutemax 2020 extract. “Eye health is an increasingly prominent issue across the greater wellness landscape and our friends at OmniActive have shown true leadership in this segment with Lutemax 2020’s robust science, formulation flexibility and stability,” said Doug Brown, VP Americas and Global Accounts for Sirio Pharma. “We’re proud to partner with OmniActive to introduce the Lutemax 2020 soft chews, which bring key differentiators such as taste, mouthfeel and robustness – as well as ease of manufacturing for brand owners.”
Specnova was spreading the word about a new branded ingredient, RiboBeauty. A randomized, double-blind, placebo-controlled clinical study showed statistically significant improvements in key skin aging markers compared to placebo, including reductions in wrinkle area, number, perimeter, and volume, alongside measurable smoothing of skin surface roughness. RiboBeauty also delivered a clinically significant reduction in hair shedding, decreasing shedding by 25.3% at 8 weeks and 31.1% at 12 weeks, while placebo showed no meaningful change. The polyphenol-rich botanical complex is combined with biotin for synergistic beauty support, and it is deal for beauty-from-within formulations across supplements and functional formats.
youtheory showcased its new Longevity Line: Liposomal Glutathione with Resveratrol, NR Nicotinamide Riboside, and Liposomal Quercetin+ with Fisetin. The team's Chief Science & Innovation Officer John Doherty, President, CEO, and Board Director of Jamieson Wellness, Mike Pilato & Terry Kitagawa were also in attendance discussing the brand's new Total Body Turmeric.
11. Plant-Based, Allergen-Friendly & Better-for-You Reformulation
Brands continued reimagining familiar formats with cleaner ingredients, allergen-friendly positioning, and improved nutrition profiles while working to maintain taste, texture, and convenience.
Cross-over trend: Many better-for-you reformulations also aligned with protein, regenerative agriculture, and non-UPF trends.
ADM reported surging demand for reformulation: According to the 2025 ADM Outside Voice survey, more than 80% of U.S. consumers favor reformulation, prompting manufacturers to align their products with better-for-you positioning. ADM discussed how successful reformulation with an emphasis on both nutritional and sensorial optimization can be achieved through quality solutions and technology to meet less sugar, less sodium, more protein and cleaner label targets.
Felicia celebrates its 2026 NEXT award win!Felicia: The better-for-you pasta brand booth was filled with their clean-label, made from grains, legumes, and superfoods pastas. Visitors were given samples of the company's oat, buckwheat, chickpea, red lentil, and spirulina pastas. Managing Director, Carlo Stocco, was at the booth discussing the company's popularity amongst consumers and retailers alike, which now includes Amazon. Following the news of its recently opened North American production facility, the company has expanded its nationwide availability through a deal with Amazon and Prime delivery. To add to its milestones, the Felicia team celebrated its Organic Oat Penne bringing home a 2026 NEXTY Award in the Gluten-Free Category.
For 2026, the legacy brand Herbs, Etc. displayed their rebrand and updated labels on the show floor. The theme of the rebrand was modern but retro, with lots of Santa Fe flair to honor their roots as an all natural, clean-label mom & pop. They also showcased their chloroxygen lemonade drops and soft-gels, aimed to help with respiratory issues and immunity while providing natural, non-caffeinated energy with hydration and 3mg of fiber.
Softgel Technologies’ showcased innovative vegetarian softgels made with advanced pea starch technology. These softgels not only match but often surpass the performance of traditional gelatin options sourced from bovine, porcine, and fish sources. They provide rapid disintegration for optimal absorption, feature a strong, durable design, offer excellent stability, and easily accommodate multi-ingredient and complex formulas. As a leader in the rapidly growing plant-based capsule market, Softgel Technologies is dedicated to providing unmatched value to our customers while strengthening our reputation for innovation and quality.
At a glance: Natural Products Expo West 2026
What were the biggest trends at Expo West 2026?
The biggest trends at Expo West 2026 included protein-forward innovation, gut support and fiber products, GLP-1 support supplements, regenerative agriculture, clean-label and non-UPF foods, women’s wellness, functional beverages, and science-backed longevity ingredients.
What products were trending at Natural Products Expo West 2026?
Trending products included high-protein snacks and beverages, prebiotic and probiotic products, metabolic health supplements, clean-energy drinks, regenerative organic foods, functional mushrooms, collagen innovations, and low-sugar better-for-you snacks.
How is the natural products industry approaching GLP-1 trends?
Many companies at Expo West 2026 showcased supplements and functional ingredients positioned for metabolic wellness, satiety, blood sugar balance, and healthy lifestyle support alongside growing consumer interest in GLP-1 medications. Gut health remained a strong trends at Expo West 2026, with brands highlighting prebiotics, probiotics, postbiotics, digestive enzymes, fiber ingredients, and microbiome-support products across food, beverage, and supplement categories.
What sustainability trends stood out at Expo West 2026?
Regenerative agriculture, ethical sourcing, clean label and non-UPF verification, and transparent ingredient sourcing were major sustainability and transparency themes throughout the show.
