new products - Page 1 | WholeFoods Magazine

Anaheim Convention Center hosted four days of innovation, education, networking, and trendspotting at Expo West 2026.

2026 Trends

Expo West 2026 Trend Report: Innovation, Transparency & Functional Wellness

From protein-packed innovation and GLP-1 support to regenerative agriculture, gut health, and clean-label transparency, Natural Products Expo West 2026 showcased the trends shaping the future of natural products, supplements, and better-for-you foods.

May 26, 2026

WholeFoods Magazine Staff

Explore 11 of the biggest trends from Natural Products Expo West 2026, including protein innovation, gut health, GLP-1 support, regenerative products, clean-label foods, and science-backed wellness, plus that ingredient supplier and brands that deliver on the trends.

NOW Launches Baby Line

April 6, 2023

Rebecca Viscomi

NOW® has introduced NOW® baby, a line that will offer quality body care products formulated with clean and functional ingredients.

Olipop Releases Lemon Lime Flavor

April 4, 2023

Rebecca Viscomi

Olipop has become the No.1 best-selling single serve root beer and with the news has announced the launch of a new flavor, Lemon Lime.

Daiwa Introduces GI Supplement

March 13, 2023

Rebecca Viscomi

Daiwa Health Developement releases GI support supplement, formulated with bovine.

DRY Soda Releases Botanical Bubbly

February 13, 2023

WholeFoods Magazine Staff

DRY Soda Co. has expanded its Botanical Bubbly Reserve Collection, with Rose Soleil. Made with hints of strawberry, rose, and oak, it has a fruit-forward taste and is alcohol-free. The beverage is sold in 64-ounce glass bottles. It is also non-GMO, low in sugar, and made with kosher ingredients. The...

Solgar Vitamin and Herb

June 20, 2017

WholeFoods Magazine Staff

Company Description Since 1947, Solgar has been committed to the health, philosophy and ideology of the wholesome lifestyle community. Our ongoing mission is to create wellness-oriented innovations with the highest purity and nutritional benefits. From the beginning, Solgar has understood the importance our customers place on well-being. That’s why we...

Goat Cheese Crumbles

December 28, 2016

WholeFoods Magazine Staff

Montchevre now has Crumbled Goat Cheese in six flavors that offer both savory and sweet flavor profiles to your favorite dishes. Available in Original, Onion & Basil, Candied Cranberry, Apricot & Sage, Pomegranate Orange Zest and Sun-dried Tomato Basil. Montchevre’s milk is ethically sourced from a network of over 350...

Sparkling Drinks

November 23, 2016

WholeFoods Magazine Staff

Belvoir Fruit Farms has launched four new organic sparkling beverages: Cucumber & Mint, Dragon Fruit & Raspberry, Lime & Lemongrass and Elderflower & Apple. Drinks are made from traditional and artisanal recipes with 100% organic ingredients that are non-GMO, gluten-free and vegan. No preservatives, sweeteners or artificial colors are used.

Organic Candy Bar

August 17, 2016

WholeFoods Magazine Staff

Bixby & Co. now offers Bixby Bites, 0.5-oz single-servings of handcrafted certified organic candy bars. Bixby Bites are available in milk chocolate peanut (Nutty For Me) and dark chocolate (Nutty For You). Bars have five times as much protein (5 g/serving) and four times as much fiber (3 g/serving) as...

Fruit Grillers

August 17, 2016

WholeFoods Magazine Staff

Urban Accents recently launched Fruit Grillers, a blend of seasonings for grilled fruit. The line features two flavor varieties: Honey Vanilla and Sweet Habanero. Urban Accents suggests using the honey vanilla flavor with fruits like peaches and the Sweet Habanero for pineapples. 4241 N. Ravenswood Ave., Chicago, IL 60613, www.urbanaccents.com...