In this special Natural Products Expo West edition of The Natural View, WholeFoods Magazine's Content Director Maggie Jaqua talks with Heather Granato, President of Women in Nutraceuticals, and Karen Howard, CEO/Executive Director of Organic & Natural Health Association, for the scoop on what's new with these organizations, trends spotted at Expo West, advocacy issues, and more!

Related: The Natural View: NPA Advocating for Natural for 90 Years