Explore 14 cutting edge trends (and the brands that deliver!) from Natural Products Expo West 2026.

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Heather Granato of Women in Nutraceuticals and Karen Howard of Organic & Natural Health offer an update on industry trends, advocacy issues and more.

From probiotics to sodium reduction, learn how ingredient innovation is helping brands deliver better-for-you products without sacrificing performance.

For natural products retailers, if your community would truly feel your absence, that’s a strong indicator you’re doing something right.

Now, the results of the annual WholeFoods Magazine Natural Choice Awards are in!

There will come a day when you need to know the value of your natural-products business. Here's help.

The biggest threat is margin compression from mass retailers offering natural-adjacent products.

This new feature is designed to help you quickly access the depth of knowledge contained within the WholeFoods Magazine editorial archive.