We’re pretty jazzed about this one. At WholeFoods Magazine, we are endlessly evolving to meet the times, always looking for the most impactful ways to help you grow your business and serve your customers. To that end, this month we are launching Ask WholeFoodsMag AI powered by SGS Nutrasource, which will be the fastest way for you to tap into 40+ years of industry knowledge. 

For more than four decades, WholeFoods Magazine has served as a trusted resource for retailers, manufacturers, and industry stakeholders navigating the natural products marketplace. Now, that trusted editorial expertise is becoming even more accessible thanks to this elevated search tool powered by SGS Nutrasource, a leading nutraceutical and pharmaceutical life sciences company focused on helping clients commercialize health and wellness products.

Cut Through the Noise & Get Trusted Answers Fast

This new feature is designed to help you quickly access the depth of knowledge contained within the WholeFoods Magazine editorial archive, which features more than 20,000 articles. Rather than relying on broad internet searches that may yield incomplete or unreliable information, Ask WholeFoodsMag AI draws exclusively from WholeFoods Magazine’s published reporting and analysis, delivering lightning fast, synthesized answers grounded in trusted industry coverage. In essence, this search experience turns years of editorial insight into an on-demand research tool for professionals across the natural products industry.

For busy retailers and brand leaders, the benefit is simple: instant answers without endless scrolling. You can ask a question and receive a concise response that pulls insights from multiple articles across the expansive WholeFoods Magazine content library. This AI tool unlocks access to the magazine’s institutional knowledge, allowing you to tap into decades of reporting on topics ranging from regulatory developments and dietary supplement and functional food ingredient trends to retail strategies and market shifts and more.

The result is a more powerful way to engage with the content you already trust. Ask WholeFoodsMag AI helps you rediscover valuable past coverage you may have missed while ensuring every response reflects the same editorial standards that have defined WholeFoods Magazine for decades. 

By combining trusted journalism with advanced AI search capabilities, this new feature offers a smarter way for industry professionals to stay informed, and a new way to explore the insights that shape the natural products market.

This new feature debuts in April on WholeFoodsMagazine.com, and the teams at WholeFoods Magazine and SGS Nutrasource would love to hear your thoughts! Try it out, and let us know what you think by emailing editor@wfcinc.com.

And let us know: Is there specific content or topic areas you would like to see us address? We’re here to help! Email us to let us know how we can help make 2026 your best year yet.

Related: Why Your Supplement Brand Isn’t Showing Up in AI (Even If You Rank #1 on Google)