functional foods | WholeFoods Magazine

2023 Trendspotting

Expo West 2023: 25 Trends to Watch

From plant-based proteins to sustainable packaging and so much more, here are some of the major trends we spotted and the brands leading the charge.

May 31, 2023

Nancy Trent

Earlier this year, the natural products industry gathered in Anaheim, CA, for the largest trade show in the naturals space, Natural Products Expo West. From plant-based proteins to sustainable packaging, here are some of the major trends we spotted and the brands leading the charge.

7 Trends to Watch from the 2023 Winter Fancy Food Show

Featuring more than 1,100 companies and thousands of products from around the world, the Specialty Food Association (SFA) Winter Fancy Food Show showcased innovation.

March 21, 2023

Nancy Trent

Featuring more than 1,100 companies and thousands of products from around the world, the Specialty Food Association (SFA) Winter Fancy Food Show showcased innovation.

Stressed? Tired? Enter Adaptogens

January 25, 2023

Maggie Jaqua

The adaptogens market size was valued at more than $10 billion in 2022, and has projected CAGR of more than 6.5%, reports Gene Bruno, Vice President of Scientific and Regulatory Affairs, NutraScience Labs. By 2032, the value is projected to climb to $19 billion. What's driving the growth? A number...

12 Trends to Watch in 2023—As Seen at Natural Products Expo East

December 20, 2022

Nancy Trent

As we head into 2023, we are reminded of all the amazing trends and brands we saw at Natural Products Expo East this past September in Philadelphia, and how they are sure to shape 2023. We saw a lot of evolution in existing trends, and many new trends on the...

Study: Active Consumers Prefer High-Protein Foods, Beverages

July 1, 2022

Marissa Fox

Sønderhøj, Denmark—A majority of mainstream consumers preferr protein-dense foods for active nutrition. That's according to a global study, conducted by Arla Food Ingredients. Researchers set out to better understand consumer purchasing habits around sports and active nutrition. Arla Food Ingredients established three consumer categories varying on the topics of exercise, nutrition, and...

Specnova LLC Releases Ginger Extract

June 30, 2022

WholeFoods Magazine Staff

Specnova LLC has announced the release of GingerT3, a low-dose ginger extract. Specnova developed the extract to support joint health. Formulators can add it to gummies, chews, capsules, tablets, powders, functional foods, and functional beverages. www.specnova.com...

Trends Driving Growth in Functional Foods & Drinks

June 23, 2022

Jennifer Joseph

Industry insiders reveal what’s new and next—and strategies to capitalize on demand to grow your business As health-conscious consumers get back to their go-go-go lives, they are looking to food and beverages to do more for their well-being: Demand for products that are fortified with added nutrition and health-promoting...

Trends to Watch: Winter Fancy Food Show

June 12, 2022

Nancy Trent

As the Summer Fancy Food Show in New York City is here, we are inspired to take a look back at the Winter Show that occurred in February 2022 in Las Vegas. We spotted many trends that we think we will notice at the summer show and see expanded. Keeping...

Vegan Cookie Dough

June 1, 2022

WholeFoods Magazine Staff

Deux has released a line of enhanced cookie dough made with oats, almond butter, flaxseed, and coconut sugar. The dough contains functional ingredients for immune, collagen support, and stress relief. Flavors include Cosmic Brownie and Birthday Cake, made with ashwagandha, Chocolate Chip, made with zinc and elderberry. The cookie dough...

Science Highlights from Microbiome: Mastering the Market

May 26, 2022

Marissa Fox

Naturally Informed, powered by WholeFoods Magazine and Trust Transparency Center, hosted the virtual conference Microbiome: Mastering the Market in May. Day one of the conference focused on foundational and emerging science, covering topics ranging from applications of the microbiome for human health, next generation of prebiotics, an update on the...