Explore 14 cutting edge trends (and the brands that deliver!) from Natural Products Expo West 2026.

This new feature is designed to help you quickly access the depth of knowledge contained within the WholeFoods Magazine editorial archive.

Integrative health is no longer on the fringes; it’s actively redefining prevention, performance, and patient care.

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

According to SPINS’ 2026 Trends & Predictions Report, the next chapter in CPG will be shaped by the intersection of ingredient choices, cultural exploration, rising interest in nutrient density, and a desire for everyday products that deliver more.

Weight management is evolving toward metabolic health, nutrient-dense foods, and holistic approaches in 2026.

Whole Foods Market’s Trends Council has unveiled its annual food and beverage trend predictions for 2026, highlighting a growing appetite for functional ingredients, elevated convenience, and products that reflect both creativity and conscious sourcing.

From globally inspired spice kits to clean-label, protein-forward snacks that serve the GLP-1 shopper, the ECRM 2025 Fall Food Sessions showcased a marketplace hungry for innovation. Read on for the mindset shift that was everywhere on the ECRM floor, plus top 20 trends.

Industry experts discuss the current state of the immune category, emerging research to note, and a look at what’s to come as we head into 2026.

Looking ahead to 2026, new opportunities in private label and contract manufacturing are on the rise. Discover the key trends, tech innovations, and challenges shaping the future of natural products.