Amazon’s substantiation requirements reflect a broader shift across the dietary supplement industry, where retailers, marketplaces, and consumers are increasingly demanding evidence behind product claims.

Voting for WholeFoods Magazine's Ingredient Choice Awards is now open! Vote for your favorite branded ingredients in the dietary supplement industry.

In this Naturally Informed education session, explore the future of women’s wellness through the lens of systems biology, circadian medicine, and whole-person health.

CRN's 2026 Day on the Hill brought supplement industry leaders to Capitol Hill to advocate for HSA/FSA access, regulatory consistency, and science-based nutrition policy.

From microbiome-targeted solutions to omega fatty acids, NAD+ preservation, and plant-based proteins, a wave of new clinical and peer-reviewed research is reshaping how functional ingredients are studied, positioned, and applied across gut, metabolic, cardiovascular, and healthy aging categories.

The key to relief? Understanding that pain is part of our body's monitoring system, which lets us know that something needs attention.

From metabolic health to cognitive support and gut wellness, the latest research offers fresh insights into ingredient innovation across the nutraceutical industry.

Following petitions arguing the ban of ashwagandha leaves or extracts that contain leaf in health supplements bypassed formal regulatory amendment procedures under existing food safety frameworks, The Karnataka High Court has issued an interim stay and scheduled a follow-up hearing.

Enter your branded ingredients in WholeFoods Magazine's 2026 Ingredient Choice Awards!

NOW's latest round of industry quality testing of dietary supplements involved 35 oregano oil supplements sold on Amazon, and found nearly two-thirds failed potency standards.