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Long regarded as a revered herb in Ayurveda, ashwagandha extract has seen rapid growth in recent years. Its widening reach has firmly established the adaptogen within the mainstream wellness marketplace, according to a category analysis by SPINS that examines both shopper behavior and evolving market dynamics.
This article shares the latest market insights on ashwagandha.
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Experts in the natural products industry share their insights on top trending topics, research, and industry news and events.
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