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Ashwagandha: From Ayurvedic Tradition to Mainstream Wellness Supplement

SPINS data reveals the latest market insights on ashwagandha, showcasing strong performance across retail channels and emerging opportunities for new product development in supplements and functional food and beverage categories.

December 29, 2025

WholeFoods Magazine Contributor

SPINS data reveals strong ashwagandha performance across retail and emerging opportunities in supplements and functional food and beverage.

Supplier Toolkit: Tech Advances in the Nutraceutical Industry

Find out how new and emerging technologies are helping forward-thinking companies optimize their products and services.

March 31, 2025

Maggie Jaqua, Content Director

Discover how developments in technology are impacting everything from research, innovation, and product commercialization in the natural products space.

Natural Products News Briefs: AHPA, Balchem, Circana, WIN & More

What's new in natural? Catch up on the latest!

February 15, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Natural Products Industry News Briefs: Lycored, Sabinsa, NOW, & More

What's new in natural? Catch up on the latest!

July 22, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Natural Products Industry News Briefs: Stratum Nutrition, ADM, GOED & More

What's new in the natural products industry? Catch up on the latest.

February 24, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Catch up on all the latest news in the natural products industry, including education opportunities, new partnerships, and more.

4 Things You Can Do to Grow Your Sales While Competing with Amazon

February 24, 2022

Scott Dicker

When you are a regional grocer these days, the landscape is tough. You have to worry about supply chain issues, big box stores, other local competition, and the growing giant competitor out there, Amazon. It feels like Amazon is putting its hand into every single category. It can be frustrating...

Are Liposome-encapsulated Vitamin C and/or the Levy Multi-C Protocol more effective than Intravenous Vitamin C?

July 23, 2018

Richard A. Passwater, Ph.D.

We have been focusing on the health benefits of increased levels of vitamin C in the blood. Now it’s time to focus on what is even more important — increasing the amount of vitamin C that gets into the cells and its organelles (specialized subunits within a cell that have...

The Science of Vitamin C Research on Optimizing Blood and Cellular Levels

June 27, 2018

Richard A. Passwater, Ph.D.

Recent columns have focused on our expanded knowledge of vitamin C’s health benefits. The over-riding message has been, “Vitamin C is helpful, in higher doses it is highly effective.” This month, we are consulting with Dr. Steve Hickey on maintaining desired blood and immune system levels of vitamin C. This...

Research on High-Dose Intravenous Vitamin C as an Adjuvant Therapy in the Treatment of Cancer

May 21, 2018

Richard A. Passwater, Ph.D.

Recent columns have discussed the exciting evidence that high-dose vitamin C can not only benefit cancer patients but can kill cancer cells without harming normal cells. Health professionals who use intravenous vitamin C (IVC) agree that high IV dosages of vitamin C are effective. This successful protocol doesn’t preclude high...

Cashier-Free Amazon Go Draws Shoppers – and Some Questions

January 23, 2018

WholeFoods Magazine Staff

Seattle, WA — The new Amazon Go store — a cashier-free, cash-free, completely automated grocery store — had shoppers standing on line outside waiting to get in. But some are questioning the impact the "high-tech 7-11" will have on employees and consumers. Is this the format of the future? Upon entering,...