Today, advancements in botanical research are enabling Shatavari to be standardized, clinically studied, and positioned for contemporary health applications. 

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

It’s no longer enough to celebrate reaching 100 years old; today’s consumers want to understand how well they can live to 100.

Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition.

What's happening at Expo West? Check out what these companies have going on!

KSM-66 has taken significant steps to validate traditional Ayurvedic claims through modern scientific research for today’s health-conscious consumers.

Men’s health is evolving toward holistic mental, emotional, and physical well-being in 2026.

SPINS data reveals strong ashwagandha performance across retail and emerging opportunities in supplements and functional food and beverage.

The WHO Global Traditional Medicine Summit featured a dedicated event titled "Ashwagandha: From Traditional Wisdom to Global Impact." Get the highlights. 

View AIDP's webinar on demand to explore how businesses are leveraging research and scientific evidence to drive innovation and create superior natural products.