functional beverages | WholeFoods Magazine

2023 Trendspotting

Expo West 2023: 25 Trends to Watch

From plant-based proteins to sustainable packaging and so much more, here are some of the major trends we spotted and the brands leading the charge.

May 31, 2023

Nancy Trent

Earlier this year, the natural products industry gathered in Anaheim, CA, for the largest trade show in the naturals space, Natural Products Expo West. From plant-based proteins to sustainable packaging, here are some of the major trends we spotted and the brands leading the charge.

Exploring the White Space in the Functional Beverage Market

There are product development opportunities in the immune, brain health categories, Kyowa Hakko surveys show.

April 28, 2023

WholeFoods Magazine Staff

In both the cognitive and immune health markets, functional beverages are emerging as major opportunities for brands.

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Natural Products Industry News Briefs: NutriLeads, Nutriventia, and More

There's a lot happening in the natural products industry. Find out about the latest!

April 26, 2023

WholeFoods Magazine Staff

There is a lot happening in the natural products industry. Read up on the latest!

Natural Products Industry News Briefs: Nutrasource, CHPA, ABC and More!

There's a lot happening in the natural products industry. Find out about the latest!

April 5, 2023

WholeFoods Magazine Staff

There's a lot happening in the natural products industry. Find out about the latest certifications, expansions, research, and more!

Delivering Innovation in Natural

We asked experts in the space to weigh in on what’s new and what’s next with delivery systems.

March 27, 2023

Maggie Jaqua

We asked experts in the space to weigh in on what’s new and what’s next with delivery systems.

Sober Curious Drinks for Game Day & Beyond

February 11, 2023

WholeFoods Magazine Staff

For the many people looking for fun non-alcoholic beverages, the natural products industry delivers with sparkling sips infused with functional ingredients, like Odyssey Mushroom Elixir. With ingredients like Lion's Mane, which supports cognition, memory, focus, and clarity; Cordyceps, to support performance, mood, energy, and stamina; and L-theanine, to aid in...

Stressed? Tired? Enter Adaptogens

January 25, 2023

Maggie Jaqua

The adaptogens market size was valued at more than $10 billion in 2022, and has projected CAGR of more than 6.5%, reports Gene Bruno, Vice President of Scientific and Regulatory Affairs, NutraScience Labs. By 2032, the value is projected to climb to $19 billion. What's driving the growth? A number...

Functional Beverages: Immune Health Top Priority

October 10, 2022

Marissa Fox

Beloit, WI—Immune, gut, and heart health still rank as main concerns for functional beverage consumers, while beauty and sports performance are on the rise, according to Kerry. The functional beverage market is expected to expand at 10.49% annually, reaching nearly $200 billion by 2026 (Food Institute 2021). Commenting on these...

Keeping Kids Happy & Healthy

July 21, 2022

Marissa Fox

From snacks and sips to supps and clean medicine, here’s the latest science, trends, and offerings in the children’s health market. We all know eating loads of junk food—the kind with advertising designed to tempt children—isn’t great for wellbeing. But for kids, what are long-term effects of consuming a...

Uncle Matt's Organic Becomes B Corp Certified

July 15, 2022

WholeFoods Magazine Staff

Clermont, FL—Uncle Matt’s Organic has been certified as a B Corporation (B Corp). This recognition authenticates the brand’s commitment to sustainability, accountability, and transparency. The 22-year-old juice company has committed to balancing purpose and profits. Uncle Matt's added that this is done while producing a high-quality product. Matt McLean, Founder and...