
Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based public relations and marketing communications firm. Trent & Company has a client roster of text book case studies of products, venues, books, films and experts in healthy lifestyles spanning traditional and alternative disciplines for wellness, beauty, fitness, nutrition and the environment.

Consumers are seeking versatile, ready-to-use pantry staples that transform simple dishes into gourmet experiences.
Consumers crave bold, globally inspired flavors that invite culinary exploration.
Consumers are embracing foods that celebrate culture, terroir, and intentional eating.
Consumers are trading plain hydration for elevated, story-driven drinks and functional wellness beverages.
Consumers are seeking premium, artisanal desserts that combine craft, flavor, and multi-sensory appeal.
Butter is no longer just a staple—it's a medium for flavor, culture, and creativity.
NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.