For 24 years, WholeFoods Magazine has presented the Natural Choice Awards (NCAs) annually to recognize the brands and products that independent natural products retailers love. Now it's time to vote for your favorites! Brands have submitted their products for consideration, so you can read the descriptions below and vote for your choice in every category (review the products in each category, then fill at the form at the end of each category). Retailers: If you want to be eligible to have a Vitamin Angels Donation made in your name, vote in every category and fill out the details at the end of this article. 

Voting ends February 20, 2026 at 12 noon ET. 

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Full Line

Herbalist & Alchemist Adaptogens Line

Comprehensive line of adaptogenic formulas created by the world’s leading expert on adaptogens, herbalist and author David Winston RH(AHG).
https://www.herbalist-alchemist.com

Humann (Cardiovascular Health Daily, Metabolic Health Daily, Cholesterol Health Daily)

The Modern Cardiovascular Game plan is a daily, science-backed approach to cardiovascular health as a system: vascular, cholesterol, and metabolic.
https://www.humann.com

Life Extension® FLORASSIST® Probiotics

FLORASSIST® formulas feature scientifically studied probiotics, prebiotics and postbiotics for a healthy gut, heart, mood, women’s vaginal, liver, and more.
https://www.lifeextension.com

NaturesPlus Source of Life Gold Liquid

Source of Life® GOLD Liquid delivers next-level whole-food nutrition with 120+ organic fruits and vegetables for energy support and wellness.
https://www.naturesplus.com

Rainbow Light®

Celebrating 45 years, Rainbow Light® delivers trusted bio-balanced nutritional solutions, evolving with intention to support health for generations to come.
https://www.RainbowLight.com

Trace Minerals

For 50 years, Trace has remineralized the world by delivering essential minerals that help people function, feel and live better.
www.traceminerals.com

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Active Lifestyle

Elevate Organic, Organic Women’s Plant-Based Protein Powder

A clean, plant-based protein for women with 20g organic protein and clinically studied adaptogens supporting energy, hormones, and digestion.
https://www.elevateorganic.com

Elevate Organic, Organic Women’s Protein Grassfed Whey Powder

An organic, grass-fed whey protein for women with clinically studied adaptogens supporting recovery, hormonal balance, and digestion.
https://www.elevateorganic.com

Life Extension®, Active Vitality & Strength

Active Vitality & Strength supports vitality, healthy aging, functional fitness, and muscle strength with exercise for overall well-being.
https://www.lifeextension.com

NeoCell®, Collagen Bio-Peptides™ Protein Powder

NeoCell® Collagen Bio-Peptides™ Protein Powder delivers superior-absorption collagen and protein to support muscle health when combined with resistance training.
https://www.NeoCell.com

NOW Sports, Barley Rice Protein Powder

Upcycled barley rice protein, grown on USA farms, delivers 10g of complete plant protein per serving with superior taste.
https://www.nowfoods.com

Sports Research, Sports Research Tart Cherry Gummies

Sports Research® Tart Cherry Gummies provide naturally occurring polyphenolic compounds to help support antioxidant activity & athletic recovery.
https://www.sportsresearch.com

Terry Naturally, CuraMed® Acute Pain Relief

When occasional pain hits suddenly, it’s called acute pain. This exclusive formula is the safe, effective solution you need to deliver acute pain relief!
https://www.europharmausa.com

Trace, ZeroLyte

ZeroLyte is a sodium and electrolyte drink mix replenishing minerals lost through exercise and activity to support hydration and energy.
https://www.traceminerals.com

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Stress/Sleep

Elevate Organic, Ashwagandha Capsules

Clinically studied Regenerative Organic Certified™ KSM-66 Ashwagandha® with organic Acti Veda™ supporting calm, focus, restorative sleep, and resilience.
https://www.elevateorganic.com

Emerald Labs, B-Healthy

B-Healthy clinical support with full-spectrum, active forms: VitaCholine® (L+Bitartrate), Methylated B12, Methyl Folate plus Coenzyme B2 (R-5-P) and B6 (P-5-P).
https://www.emeraldlabs.com

Herbs, Deep Sleep® Softgels 10ct

A soothing blend of Passionflower, Chamomile, and Lemon Balm to support deep, restorative sleep, crafted from fresh herbs.
https://www.herbsetc.com

KAL Vitamins, Magnesium 7 Complex

Magnesium 7 Complex delivers seven forms of magnesium, including malate, citrate, and liposomal supporting relaxation, muscles, bones, heart, and nerves.
https://www.kalvitamins.com

KAL Vitamins, Mellow Mineral+

Mellow Mineral+ supports adrenal health and stress response with magnesium and L-theanine, plus Vitamins C and B6 for calm energy.
https://www.kalvitamins.com

Life Extension®, Serene Sleep

Clinically studied ashwagandha and black cumin promote restorative sleep and stress relief, helping you fall asleep easier and wake refreshed.
https://www.lifeextension.com

Natural Vitality, MAXCALM® Original Unflavored

MAXCALM® Original Unflavored Powder delivers highly absorbable ionic magnesium citrate and magnesium glycinate in an easy-to-blend, relaxing drink mix.
https://www.NaturalVitality.com

Solaray, SleepMag

SleepMag: Magnesium glycinate and Somato® plant melatonin combined to promote peaceful rest, sleep, and relaxation.*
https://www.xlear.com

Terry Naturally, AnxioCalm®

AnxioCalm is perfect for everyday use, or occasionally when you need extra support. It provides relief when you need it, without drowsiness or mental fogginess.
https://www.europharmausa.com

Xlear, Original Xylitol Nasal Sprays

Xlear Original Xylitol Nasal Spray supports restful sleep and stress relief by clearing nasal passages with xylitol and saline for healthy breathing.
https://www.xlear.com

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Bone/Joint Health

Emerald Labs, Vitamin D3+K2

Vitamin D3+K2: (5000 IU) as cholecalciferol with K2 (50 mcg) in its superior K2Vital™ Delta MK-7 form for Synergistic Benefit.
https://www.emeraldlabs.com

KAL Vitamins, Total Mineral+

Total Mineral+ delivers essential and trace minerals, including magnesium, zinc, and selenium, to support bone health, nerve function, and antioxidant protection.
https://www.kalvitamins.com

Life Extension®, Joint Mobility

A combination of turmeric and tamarind extracts to get you moving by encouraging joint comfort and healthy range of motion.
https://www.lifeextension.com

Trace Minerals, Drops

Trace Mineral Drops, America’s best-selling supplement, deliver powerful trace minerals supporting bones, joints, teeth, electrolyte balance and daily wellness.
https://www.traceminerals.com

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Heart Health

Force Factor, Total Beets

Total Beets® Blood Pressure Support Gummies combine MegaNatural®-BP grapeseed with liposomal beetroot for superior absorption to support daily heart health.
https://www.forcefactor.com

Humann, Cardiovascular Health Daily

Life Extension®, Cardio Peak™

Cardio Peak™ supports cardiovascular endurance, heart muscle strength, the heart’s capacity to pump blood as well as overall heart function.
https://www.lifeextension.com

NaturesPlus, Beet Powder

RenewLife, Norwegian Gold Critical Omega™ Softgels

Norwegian Gold® Critical Omega™ delivers ultra-concentrated omegas 3-6-7-9-11 plus lipase to support enhanced digestion. Purified to eliminate mercury.
https://www.RenewLife.com

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Cognitive Health

Life Extension®, Quick Brain Nootropic

Our formula combines three clinically studied botanicals that promote neural processing speed/fast thinking, memory and concentration.
https://www.lifeextension.com

Redd Remedies, Brain Awakening™

Redd Remedies Brain Awakening™ includes Magnesium L-Threonate (Magtein®), Lion’s Mane Mushroom and Amla Berry and is designed to support cognitive function and mental clarity.
https://www.reddremedies.com

Terry Naturally, GMT23™ Greek Mountain Tea + Bacopa

GMT23 Greek Mountain Tea + Bacopa supports balanced brain chemistry, healthy neurological pathways, and optimal blood circulation in the brain to give you a mental edge, even on your most stressful days.
https://www.europharmausa.com

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Digestive Health

Essential Formulas Incorporated, Dr. Ohhira's Postbiotic Fermented Food Concentrate

Dr. Ohhira’s Postbiotic Concentrate is a pill-free sachet delivering 500+ bioactive postbiotics to supercharge nutrient absorption and support whole-body health.
https://www.xlear.com

Life Extension®, Food Sensitivity Relief with Diamine Oxidase (DAO)

Formulated to help relieve occasional digestive discomfort from non-allergy histamine sensitivity by helping break down histamine-rich foods.
https://www.lifeextension.com

Lily of the Desert, Organic Aloe Vera Gel Blend

Organic whole leaf and inner fillet aloe carefully blended together to deliver full-spectrum aloe benefits in one bottle.
https://www.lilyofthedesert.com

RenewLife, Ultimate Flora™ Digestive Once Daily 65 Billion CFU1 Probiotic

Ultimate Flora™ Digestive Once Daily Probiotic 65 Billion CFU delivers 31 diverse strains per capsule to support digestive health.
https://www.RenewLife.com

Resbiotic, resG prebeet ENERGY Prebiotic

Precision prebiotic blend supporting gut microbiome, digestion, GLP-1 signaling, and natural energy metabolism without caffeine, designed for daily metabolic support.
https://www.resbiotic.com

Solaray, Mycrobiome Complete Ultimate Potency

Mycrobiome Complete Ultimate Potency: Advanced 3-in-1 probiotic with clinically studied strains and optimal delivery for comprehensive gut health.*
https://www.solaray.com

Xlear, Spry Natural Xylitol Gum

Spry Natural Xylitol Gum supports a healthy digestive system oral microbiome, defends against cavity-causing bacteria, and freshens breath for natural, effective dental wellness.
https://www.xlear.com

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Weight Management

Biocodex, Fullify

Clinically Studied weight management supplement that curbs cravings and hunger through boosting of the body's own natural hormones.
https://www.myfullify.com/

Life Extension®, Gummy Science™ Mediterranean Weight Management

These gummies contain a blood orange extract shown to encourage healthy weight and reduction in waistline circumference in clinical studies.
https://www.lifeextension.com

NaturesPlus, Sugar Control

Sugar Control supports metabolic balance and helps manage sugar cravings with 750 mg berberine and targeted botanicals.
https://www.naturesplus.com/

Redd Remedies, Crave Stop™

Redd Remedies Crave Stop™ protects against the hidden sugars with key ingredient InSea2® which helps reduce the glycemic index of food.
https://www.reddremedies.com/

Resbiotic, resM GLP-1 Support Postbiotic

A postbiotic designed to support metabolic signaling, appetite regulation, and healthy glucose responses through the gut–metabolic axis.
https://www.resbiotic.com

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Immune Health

Amu Nutrition, Shilajit Gummies with Aronia

Shilajit gummies with Aronia support antioxidant absorption, cellular energy, and immune resilience through fulvic-acid-enhanced nutrient delivery.
https://www.amu-nutrition.com

MegaFood, Liposomal Glutathione

MegaFood's High-Absorption Liposomal Glutathione delivers powerful antioxidant support for liver detoxification, healthy aging, immune function, and cellular health with superior bioavailability.
https://www.megafood.com

Life Extension®, Bee Immune Propolis Spray

An oral spray designed to promote respiratory health, comfort and a healthy immune response with a standardized bee propolis extract.
https://www.lifeextension.com

Rainbow Light, Counter Attack®

Rainbow Light® Counter Attack® features a unique blend of vitamin C, zinc, and botanicals for year-round and seasonal immune support.
https://www.RainbowLight.com

Resbiotic, resB Lung Support Probiotic

A probiotic designed to support respiratory and immune health by reinforcing gut–lung axis signaling and healthy immune responses.
https://www.resbiotic.com

Terry Naturally, PleuraMax™

Features clinically studied Imunoglukan P4H® pleuran, a unique bioactive compound found only in oyster mushrooms. This is a European favorite for intensive, acute support with millions of boxes sold worldwide.
https://www.europharmausa.com

Xlear, Rescue Nasal Spray

Xlear Rescue Nasal Spray supports immune health by clearing congestion and contaminants with xylitol, saline, and essential oils.
https://www.xlear.com

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Women’s Health

Biocodex, Florastor Hers

Probiotic Formula with clinically studied ingredients to holistically support Women's Digestive Health, Vaginal Health and Stress Relief
https://www.florastor.com

Biosil®, HerHarmony Beauty Blend

2-in-1 collagen-supporting blend promoting hormonal balance, healthy hair, skin, nails, cycle support, and calm confidence with proven ch-OSA® and inositols.
https://www.biosil.beauty

Elevate Organic, Shatavari Gummies

The first organic SRI-81 Shatavari™ gummy, clinically studied to support hormonal balance, menopausal comfort, and women’s vitality.
https://www.elevateorganic.com

ellura, Urinary Tract Health Supplement

ellura® is a clinically backed supplement that helps reduce the ability of certain bacteria to adhere to the urinary tract, promoting urinary tract health.
https://www.ellurautihealth.com

Emerald Labs, Women’s 45+ 1-Daily

Women’s 45+ 1-Daily: Albion® Chelated Minerals, Setria® L-Glutathione, PureWay-C®, Sunflower E (Soy-Free), K2Vital™ Delta, CoQ10, Broccoli, VitaCholine®, and Methylated Folate.
https://www.emeraldlabs.com

GREATER THAN

Female-focused nutrient hydration elixir crafted with coconut water, real fruit juice, electrolytes, and 12 essential vitamins to nourish and ignite her greatness.
https://www.drinkgt.com

LifeSeasons, Hormone Balance PCOS Formula

Women’s PCOS support with seven key nutrients to balance hormones, support healthy cycles, manage glucose metabolism, and promote overall hormonal wellness.
https://www.lifeseasons.com

LifeSeasons, Women's Multivitamin

High-potency women’s multivitamin with NAD+, TRAACS® minerals, and 7-mushroom blend supporting hormones, energy, digestion, immunity, and radiant, healthy beauty.
https://www.lifeseasons.com

Life Extension®, Sexual Health for Her

Plant-based formula supports sexual satisfaction by promoting libido, arousal and lubrication with clinically studied fenugreek seed extract and saffron extract.
https://www.lifeextension.com

Natures Crops International, Daily Nouri Hormone Balance Probiotic

First-of-its-kind probiotic formula clinically shown to help maintain healthy estrogen levels via gut microbiome modulation — supporting PMS, PCOS, and perimenopause comfort.
https://www.dailynouri.com

NaturesPlus, Her Journey

Her Journey™ offers targeted support for energy, focus, digestive wellness in one tablet with 100%+ Daily Value of essential vitamins.
https://www.naturesplus.com

Rainbow Light, Women’s One®+ Multivitamin

Rainbow Light® Women’s One®+ Multivitamin delivers essential vitamins, minerals, antioxidants, plant-based digestive enzymes, and probiotics in one convenient daily caplet.
https://www.RainbowLight.com

Redd Remedies, MenoWise™

Redd Remedies MenoWise™ contains EstroG-100® to address 10 different symptoms of menopause, including hot flashes, vaginal dryness, fatigue, night sweats and more.
https://www.reddremedies.com/

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Men’s Health

Elevate Organic, Organic Men’s Protein Grassfed Whey Powder

Clean, organic grass-fed whey with 22g protein and Regenerative Organic Certified™ KSM-66 Ashwagandha® for strength, endurance, and recovery.
https://www.elevateorganic.com

Biosil®, Hair Growth Fuel

Clinically proven men’s hair growth formula boosting thickness, strength, and density while reducing shedding, powered by ch-OSA®, VISPO® oil, and amino acids.
https://www.biosil.beauty

LifeSeasons, Men's Multivitamin

High potency multivitamin with NAD+, a 7-mushroom blend, and TRAACS® minerals to support cellular energy, immunity, cognition, healthy aging, and total wellness.
https://www.lifeseasons.com

Life Extension®, Hair Growth for Men

Clinically studied plant extracts promote hair fullness and density, support hair health, reduce shedding, and help maintain normal DHT levels.
https://www.lifeextension.com

NaturalyPure Health Products, Pulean Formula

Herbal prostate support supplement crafted with natural pollen extract to help ease prostatitis and urinary symptoms while promoting healthy prostate function.
https://www.naturalypure.com

NaturesPlus, His Journey

His Journey™ offers targeted support for energy, focus, and vitality in one tablet with B vitamins, adaptogens, probiotics, and enzymes.
https://www.naturesplus.com

Rainbow Light®, Men’s One+ Multivitamin

Rainbow Light® Men’s One®+ Multivitamin delivers essential vitamins, minerals, antioxidants, plant-based digestive enzymes, and probiotics in one convenient daily caplet.
https://www.RainbowLight.com

Solaray, Testosterone Support

Testosterone Support: Plant-based ingredients support testosterone levels within the normal range, libido, and muscle health.*
https://www.solaray.com

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Botanicals

Life Extension®, Biological Aging Defense

This cutting-edge botanical formula helps defend two key biological aging biomarkers: telomere length and DNA methylation age.
https://www.lifeextension.com

Rainbow Light®, Organic Oil of Oregano Liquid Extract

Rainbow Light® Organic Oil of Oregano provides Mediterranean and wild-harvested oregano extract with a minimum of 70% carvacrol. USDA Organic.
https://www.RainbowLight.com

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Nutri-Beauty

Biosil®, Daily Beauty Protein

Plant-based beauty protein with 20g yeast protein and patented ch-OSA®, supporting collagen, hair, skin, nails, muscles, bones, and joints.
https://www.biosil.beauty

Life Extension®, Hair Growth for Women

Designed for women seeking to support hair fullness, density, growth and reduce shedding with two clinically studied plant extracts.
https://www.lifeextension.com

NaturesPlus, Collagen Peptides Powder

NaturesPlus Collagen Peptides offers six hydrolyzed collagen types with enhanced absorption to support hair, skin, nails and joints.
https://www.naturesplus.com

NeoCell®, Multi Collagen Powder

NeoCell® Multi Collagen Powder delivers superior-absorption BioActive NeoCell Multi Collagen™, featuring 10 collagen types to support beauty from within.
https://www.NeoCell.com

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Hair Care

Badger Castor, Hair Oil

Perfect for all hair types, this deeply nourishing, intensive oil hydrates every strand, leaving hair visibly stronger, fuller, and revitalized.
https://www.badgerbalm.com

Biosil®, Advanced Hair Growth Formula

Clinically proven vegan hair growth formula reducing shedding, boosting thickness and strength, powered by ch-OSA®, AnaGain™, ceramides, and amino acids.
https://www.biosil.beauty

NOW® Solutions, Rosemary Scalp & Hair Oil

Luxurious essential oil blend perfect for a pre-wash scalp ritual, overnight moisture boost, or smoothing finish for dry, frizzy ends.
https://www.nowfoods.com

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Skin Care

Aureterra, Anti-Aging Facial Polish with Vitamin C, E, A

Dry water-activated mineral polish cleanser gently exfoliates, refines texture, boosts radiance, and supports elasticity using botanicals and antioxidant vitamins daily.
https://www.aureterraskin.com

Aureterra, Aureterra Anti-Aging Vitamin C Facial Mist

No-water antioxidant mist hydrates, brightens, and protects skin from oxidative stress using rose hydrosol and vitamin-rich botanicals.
https://www.aureterraskin.com

Aureterra, Botanical Peptide Repair Cream

No-water antioxidant mist hydrates, brightens, and protects skin from oxidative stress using rose hydrosol and vitamin-rich botanicals.
https://www.aureterraskin.com

Hepworth Ag, CBD Balm

Concentrated CBD, organic shea butter and a touch of Lavender work wonders on sore muscles and dry, itchy skin.
https://www.hsgcbd.com

Hepworth Ag, Body Oil

A sensuous feel tha quickly penetrates skin to deliver pleasure and relief. Great for sore muscles or massage. Ingredients = Organic Jojoba Oil, Organic Sweet Almond Oil, Organic MCT Oil,Full Spectrum CBD Concentrate, and Organic Lavender Essential Oil.
https://www.hsgcbd.com

NOW® Solutions, niteZen™ Magnesium Body Cream

The luxurious blend of pure magnesium chloride, melatonin, and calming lavender and chamomile essential oils deeply hydrates skin overnight.
https://www.nowfoods.com

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Plant Based

Chaucer Foods, Crunchies Freeze-Dried Mixed Fruit

Our adventurous mix of strawberries, bananas, apples, and blueberries is freeze-dried for max nutrition and naturally sweet, tangy, bold flavor.
https://www.crunchiesfood.com

Dixie Grace's, Boiled Peanuts - Original

Global, iconic snack meets modern convenience. Award-winning boiled peanuts packed with 7g plant protein, in ready-to-eat microwavable pouches.
https://www.dixiegracesboiledpeanuts.com

Vibrant Health, Green Vibrance

Green Vibrance is a plant-based superfood powder that fills nutrient gaps while supporting digestion, immunity, circulation, and natural detoxification daily.
https://www.vibranthealth.com

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Beverages

GREATER THAN

Female-focused nutrient hydration elixir crafted with coconut water, real fruit juice, electrolytes, and 12 essential vitamins to nourish and ignite her greatness.
https://www.drinkgt.com

Kombucha Culture, Golden Hour

Certified organic Costa Rican Kombucha contains black and green tea, passion fruit, and fresh ginger to boost immunity and energy.
https://www.kombuchaculture.com

Lifeway Foods, Berry Blast Probiotic Smoothie + Collagen

Functional beverage that supports gut and skin health with collagen, protein, bioavailable nutrients, essential fatty acids, and live probiotic cultures.
https://www.lifewaykefir.com

Natures Crops International, Greenhouse Juice Organic Protein Shake

Packed with 20g of plant-based protein, essential vitamins, minerals, and Omega-3 for an anytime, anywhere protein boost with just 6g of sugar.
https://www.greenhouse.ca

Rainbow Light, Creatine + Multi Collagen Powder

Rainbow Light® Creatine + Multi Collagen Powder combines creatine monohydrate, 10 types of collagen, and L-taurine in one easy-to-mix blend.
https://www.RainbowLight.com

Yerba Madre®, Traditional Air-Dried Loose Leaf Yerba Mate

Pure yerba mate with full-bodied, earthy flavor and clean, plant-powered boost, rooted in tradition and ritual.
https://www.yerbamadre.com

Yerba Madre®, Watermelody Yerba Mate

From the #1 single-serve tea brand at Whole Foods, refreshing watermelon flavor meets a smooth, sustained plant-powered boost.
https://www.yerbamadre.com

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Bars

Anti Bar, Pistachio

Handcrafted pistachio bar from four whole organic ingredients. No seed oils. No sweeteners. Nothing artificial. Just real food, made by hand.
https://www.artibars.com

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Children's Health

Rainbow Light®, Active Health™ Teen with DermaComplex™ Multivitamin

Rainbow Light® Active Health™ Teen with DermaComplex™+ provides comprehensive support with real food nutrients, botanicals, digestive enzymes, and probiotics.
https://www.RainbowLight.com

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Organic

Lifeway Foods, Organic Mixed Berry Functional Shots

3.5oz functional shot made with live probiotic cultures to support gut and immune health, perfect for wellness on the go.
https://www.lifewaykefir.com

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Sensitive Diet

Coco Polo, Absolute Pure UPCYCLED™ FULLY CERTIFIED* Vegan Chocolate-Zero Added Sugars of Any Kind

From the way it’s crafted to the moments it’s shared, our chocolate is made to bring people together. Inclusive not Exclusive.
https://www.cocopolobliss.com

If you want to be eligible to win the Vitamin Angels Donation please provide your name and email using the form below. 

*THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION. THIS PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT, CURE OR PREVENT ANY DISEASE.