Now, the results of the annual WholeFoods Magazine Natural Choice Awards are in!

WholeFoods Magazine's Natural Choice Awards (NCAs) recognize the brands and products that independent natural products retailers love. Now it's time to vote for your favorites! 

Read up on all the latest news in the natural products industry.

Standout trends at BITE included sustainable skincare that nurtures both skin and the planet, science-driven beauty, restorative nighttime rituals, intimate wellness, and global impact. 

From AI-driven merchandising to premium preventive care, NACDS 2025 underscored the shift from reactive health to proactive wellness. 

From revitalizing beverages to plant-forward foods, clean skincare, and thoughtful essentials, the emerging natural brands on display at Newtopia Now are redefining wellness with innovation, integrity, and purpose.

James R. Liggett, founder and CEO of of J.R.LIGGETT’S, shared the mindset and more than helped shape the legacy natural products industry brand.

An expert weighs in on mandatory, comprehensive disclosure of scent ingredients in personal care products.

Premiere proved to be a pivotal trade show event, highlighting emerging trends across the beauty landscape. 

Check out the latest what new products and ingredients available in natural and organic space for dietary supplements, clean beauty, organic foods and more!