Susan Griffin-Black is the Founder and Co-CEO of EO Products, makers of EO and Everyone for Everybody. As one of the early pioneers in the clean beauty and personal care movement and a leader in the natural products space, Susan has been a champion for conscious, purpose-led businesses around the world for over 30 years. Her passion for elevated personal care was awakened during a London business trip when she discovered lavender essential oils in a Covent Garden apothecary shop.Susan's aesthetic and quiet strength pervades every aspect of EO Products; she is the heart and soul of both brands and their respective place in the world.