Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

WholeFoods Magazine's Natural Choice Awards (NCAs) recognize the brands and products that independent natural products retailers love. Now it's time to vote for your favorites! 

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Find out key strategies and study-backed ingredients that can help consumers stay safe.

The new innovation from Stratum Nutrition is intended to support consumer interest in collagen and holistic wellness products.

Yobee is a line of skin, hair, and scalp care supplements that help promote a healthy microbiome. 

Get the scoop on products driving sales in the natural products industry!

Live Love Spa highlights the latest trends in self-care, featuring innovative products and treatments while promoting a shared goal of advancing spa wellness. 

Check out the latest offerings for natural products retailers! 

The women's supplement for hair, skin, and nails is now available in a new kosher formulation.