GROCERY
Functional Beverage
Productive Health Co. announced the launch of AUTOFOCUS, a functional beverage designed to deliver clean, sustained energy and mental clarity without the jitters or crash of traditional energy drinks or coffee. This drink is made with upcycled coffee fruit (a natural source of clean caffeine and antioxidants) and L-theanine to promote calm focus. Available in 12-oz. cans (still and sparkling) and 2-oz. shots, AUTOFOCUS is vegan, gluten-free, non-GMO, and zero sugar added. drinkautofocus.com
Veggie-forward Burgers
New from Dr. Praeger’s: Grillhouse Burger. This line of meat-free burgers is crafted to stay true to Dr. Praeger’s veggie-forward DNA. Each 4-oz. burger packs 20 grams of protein, steakhouse-style seasoning, and a blend of wholesome vegetables including onions, carrots, sweet potato, and butternut squash. The lineup includes the Grillhouse Burger with 20 grams of protein and bold steakhouse-style seasoning, and the Grillhouse Cheddar Burger, Dr. Praeger’s first burger made with real cheddar cheese. drpraegers.com
Seed Oil Free Frozen Food
Saffron Road’s frozen entrées are now Seed Oil Free Certified, making them the first frozen entrées in the world to earn this designation. To earn this certification, Saffron Road underwent a rigorous, multi-step verification process. Every ingredient was reviewed for compliance with Seed Oil Free Standards, all added oils and fats were tested by an independent ISO-accredited lab, and ongoing surveillance ensures each entrée continues to meet the highest standards of purity and transparency. Designed for a variety of dietary preferences, Saffron Road’s Frozen Entrées are also halal certified, certified gluten-free, and made with ethically sourced ingredients free from artificial additives. saffronroad.com
Granola Clusters
Nature’s Garden by Cibo Vita has launched Nature’s Garden Clusters. These granola chunks formed from nuts, seeds, and oats are designed to be eaten straight from the bag. Nature’s Garden Clusters come in three flavors: Blueberry Muffin, French Vanilla and Pumpkin. These snacks are free from artificial colors and flavors and non-GMO. naturesgarden.net
Chili Sauce
Hoboken Farms is turning up the heat in the marinara aisle with the launch of its latest flavor: Butter & Calabrian Chili. This sauce blends sweet tomatoes, golden butter, caramelized onions, and warm Calabrian chili, on time for today’s comfort-and-heat food trend. Ideally tossed with pasta, served with roasted vegetables, for “drunken pizza” or a swap for any hot sauce, Butter & Calabrian Chili aims for comfort with a kick of Calabrian chili. hobokenfarms.com
Cookie Dough Snack Pack
Whoa Dough is introducing Two Count Cookie Dough Snack Packs in Chocolate Chip, Sugar Cookie, and Brownie Batter. These portion-sized packs bring gluten-free, safe-to-eat-raw cookie dough into a fun, portable format designed for quick sweet cravings and on-the-go snacking. The newcookie dough packs are certified gluten free, vegan, dairy free, egg free, Non-GMO Project Verified, and safe to eat raw. whoadough.com
Red Lentil Snack
Harvest Snaps has released a new flavor in its baked red lentil snack line: Crunchy Loops Honey BBQ. Made with real veggies, with farm-picked red lentils being the first ingredient, the family-friendly loops provide 4g of protein and 2g of fiber per serving, plus are certified non-GMO, gluten free, and free from the top allergens. Honey BBQ will be joining the original and sour cream and onion flavors. harvestsnaps.com
New Brand Identity
Unique Snacks unveiled a dynamic new brand identity featuring vibrant colors, a fresh logo, and the bold tagline: Daringly Different. In January 2026, consumers started to see the new branding appearing on store shelves nationwide. This branding refresh transforms the company’s market position from a respected brand into a dynamic, forward-looking leader. The clean, modern design provides an immediate visual cue that emphasizes the simplicity of ingredients and the authenticity of every snack, attracting discerning new customers.uniquesnacks.com
Protein Granola
KIND has launched KIND Protein Max Granola as its latest innovation. KIND Protein Max Granola delivers 15g of protein and 9g of fiber and comes in two flavors: Peanut Butter and Sweet & Salty Caramel Almond. KIND is also expanding its KIND Protein Max Bars line with two new flavors: KIND Protein Max Raspberry Cocoa Crisp and Dark Chocolate Crisp, each offering 20g of protein and 1g of added sugar. Also, Mango Pineapple Nut will be joining the original KIND bar lineup. kindsnacks.com
BRANDED INGREDIENTS/TECHNOLOGY
Pea Starch
Roquette has announced the launch of the first innovation in its AMYSTA label-friendly starch range. AMYSTA L 123 is a soluble pea starch developed through a patented, enzyme- and chemical-free process to deliver label transparency and reliable texturizing performance, helping brands to meet demand for simple, recognizable ingredients. roquette.com
Sunflower Sterol
Kensing LLC has announced the exclusive EU authorization of Sunvasterol, a next-generation of plant sterols sourced from sunflower seeds. This EFSA-approval for sunflower phytosterols offers food formulators and dietary supplement brands a clean-label, allergen-free, sustainably sourced alternative to traditional soy, rapeseed, and pine-based sterols clinically proven to reduce cholesterol. Sunvasterol pure sunflower sterols are derived from sunflower oil distillates. Beyond supplements, Sunvasterol can be incorporated into fat-containing foods, including margarines and spreads, yogurts, functional dairy drinks, and other dairy products, milk-analog products, condiments, salad dressings, and much more. kensingsolutions.com
Casein Ingredient
New from Arla Foods Ingredients: a CGMP (casein glycomacropeptide) ingredient with reduced levels of phenylalanine. Lacprodan CGMP-30 is designed to help address dietary challenges associated with phenylketonuria (PKU), a metabolic disorder that impairs the body’s ability to metabolize phenylalanine, an amino acid naturally abundant in dietary proteins. Lacprodan CGMP-30 offers the same benefits as Lacprodan CGMP-20, but contains around 50% less phenylalanine, making it suitable for the most phenylalanine-sensitive patients, the company says. Lacprodan CGMP-30 and Lacprodan CGMP-20 are both safe and suitable protein sources for PKU management and can be included in protein substitutes used for patients from the age of four, the company adds. arlafoodsingredients.com
Immunity Support
Immudyne Nutritional has announced the launch of PureMune Plus Consumer Grade, a significant advancement in immune health innovation aimed at making clinically validated immune support more accessible to consumers. PureMune Plus Consumer Grade features PureMune, a unique and rapidly acting Beta Glucan ingredient that has been clinically proven to enhance immunity. It is the fastest acting triple-action immune support, in a tasteless and odorless formulation. puremune.com
Capsule Solution
Lonza has launched Capsugel Organicaps capsule solution, which are USDA organic certified, plant-based, immediate release, and North American made. Organicaps capsules bring together high oxygen-barrier protection, which the company says is ideal for preserving oxygen-sensitive ingredients and a non-reactive shell that eliminates the “spotting” issues commonly seen with gelatin capsules. capsugel.com
PERSONAL CARE
Clean Skincare
OYU Botanica, a clean, vegan, and cruelty-free skincare line that blends modern science with Mongolian botanical traditions, has recently released its Winter Radiance Duo: Coffee Eye Oil and Soothing Tallow Lotion Bar. These limited-edition products, made with EWG-verified formulations, are meant to nourish tired eyes and dry skin. oyubotanica.com
DIETARY SUPPLEMENTS
Digestive Wellness
Essential Formulas has launched its latest innovation in digestive wellness: Dr. Ohhira’s Postbiotic Fermented Food Concentrate. This supplement harnesses five years of fermentation to deliver a comprehensive, capsule-free postbiotic system. Dr. Ohhira’s Postbiotic Fermented Food Concentrate is a vegan formula derived from a blend of prebiotic fibers, fruits, vegetables, mushrooms, and seaweed fermented for five years with select probiotic strains. It is a highly concentrated, paste packaged in a sachet, that has high potency, rapid nutrient support, probiotic fuel, and is designed for sensitive systems. essentialformulas.com
Focus Support
RidgeCrest Herbals has announced the launch of EpicBrain, a supplement designed to help support focus, mental clarity, and overall cognitive well-being. EpicBrain brings together botanicals and nutrients, including Lion’s Mane, Reishi, Turkey Tail, Creatine, Butterfly Pea, Gotu Kola and Rosemary. Together, these ingredients aim to provide a natural foundation for daily mental support and long-term wellness. rcherbals.com
Magnesium Line
Solaray has launched a magnesium supplement combo set to aid with sleep, stress, and performance. Solaray’s three magnesium essentials include: SleepMag, a calming blend of magnesium with sleep-supporting herbs to help you unwind and achieve restorative rest; StressMag, which combines magnesium with adaptogenic herbs to ease tension and support emotional balance during stressful times; and Magnesium Glycinate, which the company says is gentle on digestion and ideal for evening relaxation, stress support, and overall wellness.
Minerals
KAL Vitamins recently celebrated its 93rd anniversary with two new mineral innovations: Total Mineral+ and Magnesium 7 Complex. Total Mineral+ delivers 13 essential minerals and trace minerals, including magnesium for bone health, muscle and nerve function support, zinc for immune support, and selenium for antioxidant protection, to help maintain optimal mineral levels for whole-body wellness. It comes in VegCaps or a mandarin-flavored powder. Magnesium 7 Complex delivers a full spectrum of seven highly absorbable magnesium forms, including malate, citrate and liposomal magnesium for maximum benefit. This formula supports muscle and bone function, nerve and heart health, and daily relaxation. kalvitamins.com
Electrolyte Mix
SaltWTR is expanding the functional hydration category with a clean-label electrolyte mix line centered on Kalahari Desert Salt, offering naturally balanced sodium, potassium, and magnesium. SaltWTR offers four daily electrolytes, each designed for a specific need: Sports Recovery — replenishes essential minerals after training; Clean Energy — natural caffeine + electrolytes without synthetic additives; Immune Support — vitamin-enhanced hydration for daily defense and Gut Support — prebiotics-powered hydration for digestive wellbeing. drinksaltwtr.com
Company Rebrand
Mama Bird has completed its rebrand from Best Nest Wellness. Marking the company’s 10-year anniversary, the new name reflects Mama Bird’s mission to make brain-first nutrition easy and accessible for families at every stage of life. The redesigned packaging is bright and playful and is as approachable as it is functional. Clean labeling helps parents quickly find the right formula for their family. The bird design reinforces the nurturing spirit behind the brand. lovemamabird.com
-Biotics Beverage
Suu has launched a new Tri-Biotics drink mix that aims to offer real-time support for immunity, digestion, gut health, and mental clarity. Tri-Biotics is formulated with clinically backed prebiotics, probiotics, postbiotics, 5 grams of plant-based dietary fiber and apple cider vinegar. It comes in a tangerine-orange flavored sachet that is designed to take on the go. enjoysuu.com
