plant based foods - Page 1 | WholeFoods Magazine

22 Natural Product Innovations!

Check out the latest launches for dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!

January 22, 2026

WholeFoods Magazine Staff

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Environmental goals of green business Business development strategy with sustainable environmental conservation wooden block on handle

From Concept to Connection: Newtopia Now

The natural products industry show puts emerging wellness brands center stage.

October 15, 2025

Nancy Trent

From revitalizing beverages to plant-forward foods, clean skincare, and thoughtful essentials, the emerging natural brands on display at Newtopia Now are redefining wellness with innovation, integrity, and purpose.

The Grocery Aisle

The Rise of the Plant-Forward Lifestyle

The growing consumer demand is fueling science, innovation...and bottom lines.

September 3, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

More consumers are seeking out products that are both good for them and good for the environment.

Ban "Meat" Names for Vegetarian Products? Survey Explores

March 8, 2019

WholeFoods Magazine Staff

Walking through the aisles of 2019 Natural Products Expo West shows that plant-based diets are in demand, and there is no shortage of plant-based alternatives to meat to help people make the dietary shift. But as more people seek out meat alternatives, a question has been raised: Should there be...

Throw a Plant-Based Labor Day Barbeque

August 28, 2018

Kurtcia Collazo

Over the last year, plant-based sales have grown by up to 20%. So it’s more likely than ever you’ll have customers who want to buy plant-based options for their upcoming barbecues as they celebrate Labor Day and the ending of another sun-kissed summer. As this area of grocery grows, your...

Plant-Based Food Sales Grew 20%

August 6, 2018

WholeFoods Magazine Staff

San Francisco, CA – Sales of plant-based foods grew 20% over the last year and sales topped $3.3 billion, according to Nielsen data commissioned by the Plant Based Foods Association (PBFA). This is a strong increase from last year’s growth rate of 8%. In contrast, the overall food sector grew...