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22 Natural Product Innovations!

Check out the latest launches for dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!

January 22, 2026

WholeFoods Magazine Staff

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

2026 Trends

Plant-Based Innovation on the Rise

7 trends from Plant Based World Expo North America

December 21, 2025

Nancy Trent

The takeaway from Plant Based World Expo: Plant-based innovation is no longer niche. It’s mainstream, functional, and here to stay.

The Grocery Aisle

Free-From Foods (& Beyond)

Exploring the next frontier in digestive and overall wellness.

November 20, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

These are the catalysts that are influencing development in the free-from foods market, and the trends that are paving the way for future growth.

Healthy snack of pumpkin seeds and granola

Diverse and Dynamic: Emerging Trends from ECRM’s Natural, Organic, and Healthy Foods Session

September 20, 2024

Nancy Trent

Discover 5 key trends, plus the brands driving innovation, from ECRM’s Natural, Organic & Healthy Foods Session.

Mindful woman enjoying morning ritual while relaxing in outdoor park.

2024 Trends

Ingenuity and Excellence for a Health-Conscious World: Highlights from Expo West 2024

May 13, 2024

Nancy Trent

This annual extravaganza, renowned as the world's largest natural, organic, and healthy products event, showcased the latest advancements, trends, and breakthroughs shaping the future of conscious consumerism.

SPINS Market Update

SPINS Looks Towards 2024

January 17, 2024

Haleigh Resetar

The experts at SPINS forecast what's on the horizon for the natural products industry.

Veggie Snacks

May 27, 2022

WholeFoods Magazine Staff

Harvest Snaps is introducing a bag-in-bag, six-pack offering of its veggie snacks, including Veggie Snacks Lightly Salted and Tomato Basil flavors, along with Crunchy Loops Sour Cream and Onion. The company says the baked snacks are packed with plant protein and a good source of fiber. The snacks are crafted...

Stratum Announces New Patents & Dairy-Free Probiotic Offerings

May 26, 2022

WholeFoods Magazine Staff

Carthage, MO—Stratum Nutrition announced that ESM Technologies, LLC, recently received Notices of Allowance for two patents in two new geographic regions: "Methods for Treating NF-kB Dysregulation in a Host in Need Thereof Using Eggshell Membrane Compositions" patent was first issued in the U.S. in 2019 (US 10,328,104) and has recently been...

Natural Products Innovation: 5 Trends to Watch from Expo West

May 20, 2022

Nancy Trent

After a long two years, Natural Products Expo West 2022 was finally back in person and better than ever. The show was full of exciting, better-for-you brands that are revolutionizing the wellness sector, filled with unique ideas and improved functional products. They are being eco-conscious through plant-based ingredients and applying regenerative and sustainable methods to...

Focus on Free-From Foods

February 19, 2021

Rachel Appleton

[vc_row][vc_column][vc_column_text]In 2020, trends like #quarantinebaking converged with people aiming to clean up their diets to protect their overall health. This pushed the “free from” market growth even further into the spotlight during a year affected by COVID. In a category that caters to 32 million people in the U.S. alone...