Free From Foods - Page 1 | WholeFoods Magazine

22 Natural Product Innovations!

Check out the latest launches for dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!

January 22, 2026

WholeFoods Magazine Staff

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Young woman choosing a fresh salad standing with basket at the food market.

Study Reveals Biggest Shoppers of Organic

Research from the Organic Trade Association and Euromonitor show opportunities with Millennials and Gen Z

March 4, 2025

Rebecca Viscomi

An Organic Trade Association survey sheds light on the growing interest of younger consumers for shopping organic.

Healthy snack of pumpkin seeds and granola

Diverse and Dynamic: Emerging Trends from ECRM’s Natural, Organic, and Healthy Foods Session

September 20, 2024

Nancy Trent

Discover 5 key trends, plus the brands driving innovation, from ECRM’s Natural, Organic & Healthy Foods Session.

SPINS Market Update

SPINS Looks Towards 2024

January 17, 2024

Haleigh Resetar

The experts at SPINS forecast what's on the horizon for the natural products industry.

ECRM Trends to Watch: Gluten & Allergen Free, Keto & Plant-Based

December 21, 2022

Nancy Trent

ECRM is the driving force for buyers and sellers, and they put the right brands in front of the right buyers at the right time with end-to-end solutions that drive seamless product discovery, evaluation and purchase. They recently hosted their Gluten & Allergen Free, Keto and Plant-Based Food & Beverage...

Sustainability photo trees butterflies nature bubble

Natural Products Trend Forecast: Sustainability Rules in 2023

December 20, 2022

Nancy Trent

As we head into the end of the year and we look back at 2022, we are reminded of all the amazing trends and brands we saw at Natural Products Expo East this past September in Philadelphia, and how they are sure to shape 2023. We saw a lot of...

9 Trends from Plant Based World Expo 2022

October 18, 2022

Nancy Trent

The plant-based food industry gathered for Plant Based World Expo 2022 in New York in September. We saw how the growing trend of plant-based foods has gone mainstream. The global plant-based market will grow from U.S. $30 billion in 2021 to a staggering U.S. $160 billion by 2030, making up...

March 2022

February 28, 2022

WholeFoods Magazine Staff

Digital Edition Editorial: The Success, Stresses, & Struggles: Retailers Sound Off What’s Selling Tip of the Month: Why Diversity & Inclusion May Drive the Future of the Food Industry 44th Annual Retailer Survey Retail Insights® 2022 Retail Universe for Premium Natural Organic Food, Supplement & Personal Care Sales The...

The Scoop on the Free-From Food Category

February 28, 2022

Jennifer Joseph

For the estimated 32 million Americans with food allergies, grocery shopping can be a fraught experience, as the wrong purchase can trigger a dangerous reaction. Data suggests 200,000 people require emergency medical care for an allergic reaction to foods each year (1). “Food allergies can range from life threatening to...

The Supply Chain Crisis Impacts Shoppers With Allergies

February 24, 2022

Thea Bourianne and Thea Bourianne, RD, LDN, MBA, NielsenIQ Label Insight

For the 85 million Americans that avoid purchasing certain foods due to allergies, the supply chain crisis and inflation only compound their stress around food shopping. If a consumer can’t find their preferred, allergy-free food in stock or they’re unable to afford it, their risk of allergy exposure increases. Without...