allergen friendly - Page 1 | WholeFoods Magazine

22 Natural Product Innovations!

Check out the latest launches for dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!

January 22, 2026

WholeFoods Magazine Staff

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

2026 Trends

Plant-Based Innovation on the Rise

7 trends from Plant Based World Expo North America

December 21, 2025

Nancy Trent

The takeaway from Plant Based World Expo: Plant-based innovation is no longer niche. It’s mainstream, functional, and here to stay.

Mindful woman enjoying morning ritual while relaxing in outdoor park.

2024 Trends

Ingenuity and Excellence for a Health-Conscious World: Highlights from Expo West 2024

May 13, 2024

Nancy Trent

This annual extravaganza, renowned as the world's largest natural, organic, and healthy products event, showcased the latest advancements, trends, and breakthroughs shaping the future of conscious consumerism.

SPINS Market Update

SPINS Looks Towards 2024

January 17, 2024

Haleigh Resetar

The experts at SPINS forecast what's on the horizon for the natural products industry.

The Scoop on the Free-From Food Category

February 28, 2022

Jennifer Joseph

For the estimated 32 million Americans with food allergies, grocery shopping can be a fraught experience, as the wrong purchase can trigger a dangerous reaction. Data suggests 200,000 people require emergency medical care for an allergic reaction to foods each year (1). “Food allergies can range from life threatening to...

The Supply Chain Crisis Impacts Shoppers With Allergies

February 24, 2022

Thea Bourianne and Thea Bourianne, RD, LDN, MBA, NielsenIQ Label Insight

For the 85 million Americans that avoid purchasing certain foods due to allergies, the supply chain crisis and inflation only compound their stress around food shopping. If a consumer can’t find their preferred, allergy-free food in stock or they’re unable to afford it, their risk of allergy exposure increases. Without...

Gluten Free Festival Re-Launching in 2019

December 18, 2018

WholeFoods Magazine Staff

Downers Grove, IL—Nourished: The Gluten-Free, Allergy & Special Diet Festival, formerly The Gluten Free & Allergen Friendly Expo, is re-launching in 2019, according to a press release made today. The release says that the Nourished Festival will be adding a vast array of exhibitors to meet the needs of the...