Cal Bewicke of Ethical Naturals highlights research examining both the immediate and long-term effects of AlphaWave® L-Theanine on stress, sleep quality, and cognitive performance.

WholeFoods Magazine's Natural Choice Awards (NCAs) recognize the brands and products that independent natural products retailers love. Now it's time to vote for your favorites! 

Stratum Nutrition introduces sageXtra™, a sage extract for fast-acting cognitive support in women.

This article shares stress, hormones, and the male vitality connection. 

Consumers want solutions offering multifaceted benefits for sleep, stress, and cognitive function, putting retailers in perfect position to capture a big share of the market.

The Vitafoods Europe show in Barcelona hosted a record number of attendees and set the stage for 2026.

How has the sleep/stress/cognitive health space changed? What have companies learned since COVID-19, and what lessons are they taking into the new year? Here’s what industry insiders are reporting.

KSM-66 Ashwagandha, Ixoreal Biomed, is the most clinically researched and safest ashwagandha root extract on the market today with 50 clinical studies and 45 quality certifications.

Natural Remedies’ Holixer™ a Holy Basil/Tulsi (Ocimum tenuiflorum) extract is a blend of traditional Ayurvedic knowledge with modern research.

SereniZen® is formulated to support calm and wellbeing, emotional regulation, and a balanced stress response.*