A record breaking, 25,000 attendees and 1,400 exhibitors participated in the 2025 Vitafoods Europe show which was hosted in Barcelona, Spain, for the first time ever. From May 20-22, nutraceutical industry members gathered to discuss the latest trends, network with fellow exhibitors, and discover the newest innovations and product offerings from key players in the global and European market. Gareth Baguley, Brand Director at Informa Markets, spoke on the event's success, “Vitafoods Europe is always a vibrant event, but this year the atmosphere on the show floor was more electric and enthusiastic than ever, and it felt like a real celebration of our industry. Social media has been a-buzz with resounding praise from visitors and exhibitors for an elevated experience – including increased traffic to stands, endless insights, and even more opportunities to make global connections across the nutraceutical community.”
Read on for some noteworthy exhibits and events from this year’s participating companies.
AB-BIOTICS previewed the cutting-edge science behind its advanced biotic solutions and highlighting its women’s health focused Gyntima portfolio.
Arla Foods Ingredients showcased its latest concept for performance and medical nutrition and discussed consumer demand for the company’s high-protein products.
Balchem put a spotlight on nutrients to help brands develop the next gen of sports and active nutrition.
Bioiberica celebrated 50 years of science, sustainability and innovation. The company also displayed its cutting edge concepts for wellness solutions for mobility, skin and digestive health.
Brenntag was discussing colostrum with a focus on its scientifically validated, neutral-profile ingredients, and human-mimicking proteins for superior absorption and impact.
dsm-firmenich showcased its advance nutrition solutions for longevity and gut health.
Epax discussed VLC-PUFA (very long chain polyunsaturated fatty acid) products and other marine lipids can offer supplement manufacturers.
FrieslandCampina Ingredients showcased its applications including Biotis Lactoferrin chewables, fastmelts and drinks for beauty-from-within.
Gencor shared details of its newly published clinical data on Levagen+ for acute menstrual pain.
Gnosis by Lesaffire discussed the findings of its latest post-hoc analysis of the MenaQ7 K2 1-year cardiovascular study. Published in the peer-reviewed journal Nutrients, the research focused exclusively on female participants and the effects of MenaQ7 K2 on improved vascular flexibility.
HealthTech BioActives (HTBA) explained the researched benefits of its methylcobalamin solution, MecobalActive, for cognitive and physical performance.
IFF health sciences educated on the clinically studied probiotics, botanicals and ingredients, comprehensive formulations, and shelf-ready products.
Indena was showcasing its new solutions for chronic ache relief and beauty from within, including advancements and updates to their product line, sustainability initiatives, and their latest offerings including UBIQSOME, CoQ10 - Indena Phytosome.
Kaneka was showcasing Kaneka Ubiquinol and sharing news of its partnership with ZitaWest.
Kerry Group was displaying its premium, clinically proven ingredient health and wellness solutions including Sensoril for Menopause, personalized wellness, taste expertise & innovation, sustainability and industry leadership, and new concept sampling.
Lonza Capsules & Health Ingredients was educating attendees on its sustainability credentials and newly launched innovations services as well as their capabilities across hard empty capsules, dosage form solutions and health ingredients.
Lubrizol showcased LIPOFER microencapsulated iron for pregnancy support and CURCUSHINE, a bioavailable microencapsulated curcumin to protect skin from within.
Nektium showcased its branded botanicals for cognitive health, mental energy, stress reduction, and physical performance. The company also was showcasing its lime-flavored Zynamite energy drink; Rhodiolife gummies to help the body adapt to stress; and the new Vanizem ingredient in capsules to improve mood, stress and sleep.
Created by Monteloeder, Nutroxsun, was giving guests an exclusive look at its proprietary combination of rosemary and grapefruit extracts to affect an inside-out approach to supporting skin health and maintaining youthful looking skin challenged by everyday environmental stressors like prolonged sun exposure.
PLT Health Solutions emphasized its commitment to the EU market with this year’s “Feel the Science” theme and showcased its portfolio of experiential ingredients that build brand and consumer loyalty.
Prinova Europe was highlighting its gut health, performance nutrition, and healthy aging offerings.
Puredia showcased its clinically-supported ingredients including Omegia, CyanthOx, and CardiOmegia. The ingredients offer targeted solutions for menopause relief, anti-aging, metabolic, and cardiovascular health.
Collagen and gelatin brand, Rousselot, introduced Nextida GC, its collagen peptide composition designed to maintain balanced post-meals glucose levels in healthy individuals by using the body’s natural GLP-1 response.
Sabinsa displayed its science-backed ingredients including Curcumin C3 Reduct, Cirpusins, Saberry, Nigellin, Shagandha, Sabeet, and LactoBeet.
SIRIO launched its shelf-ready hydration solutions for skin health and sports nutrition.
Stratum Nutrition showcased clinically supported ingredients including NEM eggshell membrane, OVOLUX for beauty from within, and sageXtra sage extract.
SUANNUTRA was debuting its full range of blends for immune and digestive health and discussing its exclusive distribution agreement with UK-based Myota to launch its prebiotic fiber blends across the U.S., UK, and EU.
With its EU authorization for use of magnesium L-threonate as a novel food, Threotech LLC discussed the ingredient’s potential for European customers.
Vivomega celebrated its 60th anniversary, highlighted its triple-seal system technology toolbox and introduced visitors to the latest addition to its vegan algal omega-3 portfolio.
Show Highlights
2025 marked several firsts for the show, guests were able to engage in expertly curated sessions at the brand new Nutraceutical Showcase Theatre and also celebrate the presentation of the first-ever Vitafoods Europe Innovation Awards. Women's Health took center stage with conversations surrounding its growth and how to close the gap in the sector's innovation. Other installations included the Vitafoods Europe Conference, Vitafoods Insights Theatre, New Products Zone, and the expanded Finished Products Area.
Informa Markets capitalized on all the buzz surrounding the 2025 event and shared a preview of the 2026 showcase. From May 5-7, 2026, Vitafoods Europe will head back to Barcelona with new plans and new opportunities to inspire, connect, and help shape the future of nutrition. “Barcelona has provided the perfect backdrop – with its amazing food, culture, diversity, and of course, beautiful weather,” said Baguley. “We are very grateful to the team at Fira and the Barcelona Convention Bureau for their outstanding support in welcoming us to their wonderful city. This year set a new standard and underlined our purpose in the industry – and with a bigger floorplan already confirmed for next year, we can’t wait to welcome everyone back for an even bigger and better event in 2026!”
