For the first time ever, Fira Barcelona, Gran Via will host the Vitafoods Europe tradeshow. From May 20-22, members of the nutraceutical industry will gather to discuss the latest trends, network with fellow exhibitors, and discover the newest innovations and product offerings from key players in the global and European market. For those planning to attend the event, as well as those who can't make it but want to see what's in the spotlight, WholeFoods Magazine assembled a list of some noteworthy exhibits and events taking place courtesy of several of this year's participating companies.
Who to See at Vitafoods Europe
With so much going on at trade shows, navigating the showroom floor can sometimes be quite the challenge. To help you make the most of your time at this year's event, these are just some of the many highlights you can expect from this years participants.
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AB-BIOTICS will be previewing the cutting-edge science behind its advanced biotic solutions and highlighting its women's health focused Gyntima portfolio. Show guests can stop by Stand 3G58 to sample three different formats for AB-BIOTICS’ skin health postbiotic, inactivated L. sakei proBio 65.
- Arla Foods Ingredients will be previewing their latest concept for performance and medical nutrition at Stand 4D17. Team experts will also be on hand to discuss consumer demand for the company's high-protein products.
- Balchem will be at Booth 3G30 spotlighting the nutrients that can help develop brands develop the next generation of sports and active nutrition.
- Bioiberica will be celebrating 50 years of science, sustainability and innovation. The celebration will take place at Booth 3J91 where the company will also be displaying its cutting edge concepts for wellness solutions for mobility, skin and digestive health.
- Brenntag and their colostrum-based ingredients can be found at Booth 3G76. Guests can learn about the company's scientifically validated, neutral-profile ingredients, and human-mimicking proteins for superior absorption and impac.
- dsm-firmenich will be spotlighting its advance nutrition solutions at Booth 3G58. Visitors can learn more about their healthy longevity platform launch and their Health from the Gut solutions.
- Epax and their team of experts will be talking to guests about the opportunities VLC-PUFA (very long chain polyunsaturated fatty acid) products and other marine lipids can offer supplement manufacturers, Booth 3J58.
- FrieslandCampina Ingredients is making its anticipated return to Vitafoods Europe. Stand 3J109 will showcase the company's latest applications including Biotis Lactoferrin chewables, fastmelts and functional drinks for beauty from within.
- Gencor will be sharing details of its newly published clinical data on Levagen+ for acute menstrual pain. The brand will also be making a big company announcement during the show at Booth CC.B33, stay tuned!
- Gnosis by Lesaffire will be at Booth 3G46 sharing the findings from its latest post-hoc analysis of the MenaQ7 K2 1-year cardiovascular study. Published in the peer-reviewed journal, Nutrients, the research focused exclusively on female participants and the effects of MenaQ7 K2 on improved vascular flexibility.
- HealthTech BioActives (HTBA) is returning to Vitafoods at Stand 3M61 and explaining the new scientific research behind the benefits of its methylcobalamin solution - MecobalActive - for cognitive and physical performance.
- Guests can stop by Booth 3G92 to learn about the clinically studied probiotics, botanicals and ingredients, comprehensive formulations, and shelf-ready products from IFF health sciences.
- Indena will be showcasing its new solutions for chronic ache relief and beauty from within at Booth 3J110. Guests can stop by and learn about the company's advancements and updates to their product line, sustainability initiatives, and their latest offerings including UBIQSOME, CoQ10 - Indena Phytosome.
- Attendees can stop by Stand 3J120 and learn about Kaneka's flagship ingredient, Kaneka Ubiquinol. The company will also be sharing news of its latest partnership with ZitaWest, a top European fertility expert.
- Guests can stop Booth CC.B17 to learn about Kensing's Sun E beauty-from-within gummies. The vitamin E product is a clean-label, non-GMO tocopherol derived from sunflowers.
- Kerry Group will be at Booth 3K86 displaying their premium, clinically proven ingredient health and wellness solutions. Visitors will be able to stop by and learn about Sensoril for Menopause, personalized wellness, taste expertise & innovation, sustainability and industry leadership, and new concept sampling.
- Lonza Capsules & Health Ingredients will be at Stand 3G38 educating customers on their sustainability credentials and newly launched innovations services as well as their capabilities across hard empty capsules, dosage form solutions and health ingredients.
- The event's official women's health sponsor, Lubrizol, will be at Booth 4F10 showcasing ingredients like LIPOFER microencapsulated iron for pregnancy support and CURCUSHINE, a bioavailable microencapsulated curcumin to protect skin ageing from within.
- Booth 3K89 will host Nektium and its branded botanicals for cognitive health, mental energy, stress reduction, and physical performance. The company will also be showcasing its lime-flavored Zynamite energy drink; Rhodiolife gummies to help the body adapt to stress; and the new Vanizem ingredient in capsules to improve mood, stress and sleep.
- Created by Monteloeder, Nutroxsun, will be at Booth 3K22 giving guests an exclusive look at its proprietary combination of rosemary and grapefruit extracts to affect an inside-out approach to supporting skin health and maintaining youthful looking skin challenged by everyday environmental stressors like prolonged sun exposure.
- PLT Health Solutions will be emphasizing its commitment to the EU market with this year's "Feel the Science" theme. The company will showcase its portfolio of experiential ingredients that build brands and consumer loyalty at Booth 3J90 while spotlighting the science behind the ingredients.
- Global supplier of ingredients and premix manufacturing solutions, Prinova Europe, will be at Booth CC.B38 highlighting the full potential of its gut health, performance nutrition, and healthy aging offerings.
- Puredia will be taking over Booth 4J52 to showcase its clinically-supported nutraceutical ingredients including Omegia, CyanthOx, and CardiOmegia. The sceintificaly-backed ingredients offer targeted solutions for menopause relief, anti-aging, metabolic, and cardiovascular health.
- Collagen and gelatin brand, Rousselot, will be at Booth 3K119 introducing Nextida GC, its collagen peptide composition designed to maintain balanced post-meals glucose levels in healthy individuals by using the body’s natural GLP-1 response. Guests can stop by and have an opportunity to taste Nextida GC Application prototypes.
- Sabinsa will be at Stand 3G104 displaying their portfolio of science-backed ingredients including: Curcumin C3 Reduct, Cirpusins, Saberry, Nigellin, Shagandha, Sabeet, and LactoBeet.
- SIRIO is looking to address rising consumer interest in hydration-focused supplements at Stand 3D42 with the launch of its shelf-ready hydration solutions for skin health and sports nutrition.
- Stratum Nutrition is making its return to the Vitafoods Europe show and inviting show attendees to discover their clinically supported ingredients — including NEM eggshell membrane, OVOLUX for beauty from within, and sageXtra sage extract. The Stratum team will be at Stand 4B122 discussing the latest science and market trends.
- SUANNUTRA is debuting its full range of blends for immune and digestive health at Booth 3K22. The company will also be discussing the details of its latest exclusive distribution agreement with UK-based Myota to launch its prebiotic fiber blends across the U.S., UK, and EU.
- With its recent EU authorization for use of magnesium L-threonate as a novel food, Threotech LLC will be at Booth 3M259 discussing the ingredient's potential for European customers.
- Vivomega will be celebrating its 60th anniversary at Booth 4F44. The company will also be highlighting its triple-seal system technology toolbox and introducing visitors to the latest addition to its vegan algal omega-3 portfolio.
Engaging Keynotes
Vitafoods Europe line-up of keynote speakers will discuss the biggest trends, challenges and opportunities affecting all sectors of the industry. Some of this year's spotlights include:
- Global consumer trends 2025: Wellbeing, socializing and the pursuit of trust
- Adding quality years to life through demystifying the health & wellness market
- The future of women's health: The next wave of development beyond fertility, menopause, PMS and how the science supports it
Visitors can look forward to 54 hours of content conversations spanning across four theatre locations with brand-new networking and specialty features including the Nutraceuticals Showcase Theatre, a Women’s Health Spotlight, networking brunch, and the Future of Nutrition Lunch & Learn.
Prices to attend Vitafoods Europe 2025 will increase on May 20th for on-site registrations. Low ticket warnings have been issued for all add-on networking events, including the Future of Nutrition Lunch & Learn, Networking Brunch and Women's Networking Breakfast. For more on the event and ticket information please visit Vitafoodsinsights.com
