Now, the results of the annual WholeFoods Magazine Natural Choice Awards are in!

We reached out to experts in the kids’ health space to get a better sense of the trends they’re tracking, the science being referenced during R&D meetings, and consumer behavior predictions as we head into 2026.

The Vitafoods Europe show in Barcelona hosted a record number of attendees and set the stage for 2026.

Check out our monthly roundup of the latest trends, insights, and natural products industry discussions on social media!

KSM-66 Ashwagandha, Ixoreal Biomed, is the most clinically researched and safest ashwagandha root extract on the market today with 50 clinical studies and 45 quality certifications.

Read up on all the latest news in the natural products industry.

Discover the study-backed supplements that are driving demand in the microbiome market.

Find out why astaxanthin is trending.

When it comes to selecting the health-promoting products for their kids, parents are conducting their own research to determine what works best.

In this article, we explore how prebiotics enhance mental health and the broader implications for overall wellness.