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Home » SPONSORED BY

18 New Natural & Organic Products

Check out these new dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!

3D new product word on white isolated background in the design of information related to business. 3d illustration
Getty Images
September 6, 2025
WholeFoods Magazine Staff

GROCERY

Energy Booster
Cure Hydration has launched Acai Berry Energy, the latest flavor in the company's new Energy lineup. Acai Berry Energy has 100 mg of natural caffeine (from coffee beans) and L-theanine, electrolytes from coconut water and pink Himalayan salt, as well as zero added sugar, artificial sweeteners, or synthetic ingredients. This product is available in travel-friendly stick packs. 
curehydration.com

Chicken ChiliPicture2.jpg

Zoup! has introduced White Chicken Chili with a hearty mixture of clean, high-quality ingredients like antibiotic-free chicken, cannellini beans, lentils, onions, corn, and chili peppers, all slowly simmered in the brand’s best-selling chicken bone broth. An inspired take on a classic recipe that’s ready to enjoy after just minutes on the stovetop, the product joins the brand’s collection of shelf-stable soups that deliver homestyle flavor. zoupbroth.com 

Functional Beverage
Strive delivers functional beverages combining crave-worthy taste, clean ingredients, and natural electrolytes. Sweetened with organic wildflower honey, Strive fuels wellness without compromise. The company's debut lineup includes Peach Perfect and Tropical Recharge, two full-bodied flavors crafted to hydrate and energize.
StriveSoda.com

Craft Meat SticksPicture3.png

Singing Pastures, a woman-owned company that makes craft meat sticks, has debuted grass-fed beef bone broth & collagen-boosted sticks. Founded by a 9th-generation family farm in Coastal Maine, Singing Pastures’ meat sticks are crafted with women’s wellness in mind. The snacks are made with premium grass-fed beef or pasture-raised pork, and are boosted with collagen-rich bone broth and collagen powder to deliver functional benefits. The sticks are fermented and then cooked low & slow for 16 hours. There are three varieties: Original Beef, Original Uncured Bacon & Pork, and Juicy Pineapple Pork Sticks. singingpastures.com

Clean Canned Coffee
Created by the established roasters at Grit Coffee, Snowing In Space is redefining what ready-to-drink, hand-crafted cold brew can be. Brewed with just two ingredients—responsibly sourced, high-quality coffee and pure water—this nitro cold brew is steeped slow, infused with nitrogen for a creamy texture, and delivered with zero additives or preservatives. Snowing In Space is available in light, medium, dark, and half-caffeinated roasts, free from sugars, flavorings, or synthetic stabilizers.
snowinginspace.com
Pretzel Sticks
Quinn has introduced gluten free Filled Pretzel Sticks, available in two flavors: Peanut Butter and Peanut Butter & Honey. Quinn’s Filled Pretzel Sticks are delivering a salty-sweet snack experience; each serving offers 3g of protein, 2g of sugar, and nothing artificial, making it a go-to for anyone who snacks with purpose. This is a satisfying snack made for mindful munching—easy to portion, easy to pass, and packed with real-food fuel. quinnsnacks.com
Picture1.jpgPremium Noodles

A-Sha Foods USA has introduced three new bold flavor options; Spicy Mala Meteor Noodles, Garlic Soy Thin Street Noodles, Spicy Dan Dan Meteor Noodles, and Chili Crisp Squiggly Noodles. Featuring innovative textures, bold flavor sauces, and over 10g of plant-based protein per serving, A-sha allows consumers to enjoy restaurant-quality meals made right in their home kitchens.

Healthy Oil Alternative
Simply Sunflower Oil is a healthy oil alternative. Unlike mass-produced oils that rely on high-heat processing and chemical extraction, Simply Sunflower Oil is cold-pressed and 100% chemical-free. Made fresh on a 120-year-old regenerative family farm in Nebraska, Simply Sunflower Oil is nutrient-dense and full of flavor, low in saturated fat, vegan, gluten-free, non-GMO and diet and allergen-friendly. Its high smoke point of 450 degrees makes this oil optimal for cooking and frying. simplysunflower.com

BRANDED INGREDIENTS & TECHNOLOGY

Cheese CulturePicture4.png

dsm-firmenich has announced the launch of four new Dairy Safe™ culture rotations, offering cheesemakers a label-friendly way to protect against spoilage and costly downgrades. These all-in-one, label-friendly solutions deliver assured bioprotection through improved phage robustness as well as greater temperature resistance, controlled eye formation, consistent acidification, and enhanced flavor development for premium semi-hard, hard, and continental-style cheese varieties. dsm-firmenich.com

Berry Extracts screenshot-1757017002848.png
Artemis International, Inc. is building on its dark berry extracts portfolio with new ingredient offerings: WholeCran, ElderCraft High-Fiber organic, and two ACE Blends: ACEPlus and ACEMax. WholeCran uses a specialized drying process that delivers the complete nutritional power of whole cranberry (skin, pulp, seeds and juice solids) in a stable, free-flowing format. ElderCraft High-Fiber organic combines solvent-free IPT-enriched elderberry extract with elderberry pomace resulting in a 100% elderberry high-fiber extract. Both ACE blends contain a powerful base of berry extracts: aronia extract to support cardiovascular health, elderberry extract for immune support, and acerola cherry for immune-boosting vitamin C. ACEPlus also includes cranberry extract to support urinary tract health, and polyphenols to nourish gut bacteria. ACEMax also contains tart cherry extract which contains compounds that help support healthy joint function and post-exercise muscle health. artemis-nutraceuticals.com

screenshot-1757018060393.pngFlavor Solutions
Imbibe has expanded its SweetSense line with its two new tastes solutions: SweetSense and NonSense. These solutions offer targeted support to mitigate off-notes, round out flavor profiles, and enhance sweetness perception, enabling developers to meet clean label goals without compromising on taste. The SweetSense line consists of sweetness modulators designed to simulate sugar-like perception at low to mid use levels, while the NonSense portfolio offers versatile maskers that neutralize off-notes from a wide range of ingredients. Both are available in liquid and powder formats, making them ideal for a variety of application environments including sports nutrition, functional beverages, alcohol alternatives, and children’s nutrition. imbibeinc.com


DIETARY SUPPLEMENTS

Ayurvedic Product Line

Sabinsa Wellness introduces six products to the retail market, a first for the America’s Finest and Sanutra brands. Sabinsa Wellness unites three brands under one umbrella: America’s Finest, Inc. (AFI), Sanutra, and Nature’s Formulary, the traditional Ayurvedic product line acquired by Sabinsa in early 2025. The retail debut features three products under the America’s Finest brand Bacopa with BioPerine for advanced cognitive and memory support; Curcumin C3 Complex with BioPerine for premium joint mobility; and LactoSpore shelf-stable probiotic for optimal digestive health. Three condition-specific Sanutra formulas are also launching: Healthy Aging, comprehensive formula featuring Curcumin C3 Complex, Saberry and Silbinol; Memory Health, synergistic blend of Curcumin C3 Complex, Bacopin, L-DOPA and BioPerine; and Weight Management, targeted support with Citrin K, GarCitrin, ForsLean, and BioPerine. info@afisupplements.com

Sleep SupportNCSP60 A1 MycoBenefits Sleep Capsules 60 ct Bottle Front Center.jpg
Host Defense Mushrooms MycoBenefits Sleep is designed to support sleep latency (the amount of time it takes to fall asleep) and sleep quality. MycoBenefits Sleep naturally promotes balanced cortisol levels already within normal range for a full and restful night’s slumber, the company says. This formula is synergistic. Reishi supports reduction of the ‘fight or flight’ response and healthy sleep cycles. Lion’s Mane supports a balanced mood and may improve sleep quality. GABA supports sleep latency and efficiency. Magnesium Bis-Glycinate is a highly bioavailable form of magnesium that supports sleep latency and efficiency and is gentle on the intestinal system. Passionflower supports sleep quality. Vitamin B6 supports sleep quality and latency. L-Theanine supports sleep latency and efficiency. Used together, this combination of ingredients supports a range of components that go into a restful night’s sleep more powerfully than if used individually. hostdefense.com

Immune and Gut Healthrevised colostrum tub (1).png

Colostrum + Probiotics for Immune and Gut Health by Enzymedica includes 2g colostrum from grass-fed cows and 10 billion CFU probiotics per scoop. It is designed to boost immunity, vitality and energy, plus promotes healthy hair, skin & nails. It is ethically sourced, no hormones, calves fed first. This digestive health formula is a convenient way to support your gut and immune health with nature’s original superfood. enzymedica.com

mag3ultra-180.pngTri-Blend Magnesium Supplement
Mag3Ultra by Arthur Andrew is essential for optimal muscle, bone, nerve function, and energy production. Magnesium is a vital nutrient, but traditional supplements fall short with only 30% absorption. Mag3Ultra solves this issue with its unique tri-blend of highly bioavailable forms: Magnesium Taurate, Bisglycinate, and the cutting-edge Sucrasomial. Avoid common side effects like digestive issues and cramps, and feel the difference with Mag3Ultra, your all-in-one solution for optimal magnesium intake. arthurandrew.com 
Protein Supplement
Silver Star Nutrition has launched Select Proformance ELITE Whey Protein Isolate (WPI), a clean and fast-digesting protein designed specifically for performance-driven individuals and athletes. Crafted using ion exchange technology and sourced from grass-fed cows, ELITE WPI delivers 20 grams of ultra-pure protein per serving, with over 90% protein content and minimal fat, lactose and carbohydrates. It's an ideal post-workout solution that rapidly delivers essential amino acids, especially leucine, to support muscle recovery, lean muscle growth and peak performance. silverstarnutrition.com
Ashwagandha Vitamins
Black Girl Vitamins (BGV) has launched Calm Girl, powered by ashwagandha to help ease stress, support hormone balance, and boost emotional wellbeing. Calm Girl takes elevates this adaptogen with zinc, spinach powder, and vitamin D3, a nutrient that approximately 80% of Black women are estimated to be deficient in. The result is a plant-based gummy that supports mood, sleep, immune health, and hormonal balance. blackgirlvitamins.co

PERSONAL CARE

Eco-friendly Mouthwash

Davids Hydroxi fresh breath mouthwash is a fluoride-, alcohol-, and SLS-free mouthwash that uses nano hydroxyapatite to strengthen enamel, reduce sensitivity, and freshen breath. It contains baking soda, xylitol, and naturally sourced mint oils, all to fight odor-causing bacteria and support healthy gums. The eco-friendly kit includes a reusable 16-oz. glass bottle and 4-oz. concentrate (up to 96 uses), with refill options to reduce plastic waste.

davids-usa.com

MISCELLANEOUS 
Eco-friendly Straws
Corn Next has introduced eco-friendly, corn-based straws. Made from 100% biodegradable, corn-derived material with a negative carbon footprint, Corn Next straws break down naturally in as little as 30 days—leaving behind zero harmful residue. Unlike soggy paper straws, Corn Next straws are durable, flavorful, and fun—available in unflavored, orange, blueberry, strawberry, lemon, and lime to subtly enhance sparkling water, cocktails, or any beverage. By choosing Corn Next, consumers can celebrate sustainability while enjoying a more enjoyable sipping experience. cornnext.com


*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
    New Products New Products Grocery Products New Health and Beauty Products New Products Innovative Products
    KEYWORDS Ashwagandha dietary supplement eco friendly energy grocery health and wellness products hydration protein snack vitamins
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    The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

    *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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