

Energy Booster
Zoup! has introduced White Chicken Chili with a hearty mixture of clean, high-quality ingredients like antibiotic-free chicken, cannellini beans, lentils, onions, corn, and chili peppers, all slowly simmered in the brand’s best-selling chicken bone broth. An inspired take on a classic recipe that’s ready to enjoy after just minutes on the stovetop, the product joins the brand’s collection of shelf-stable soups that deliver homestyle flavor. zoupbroth.com
Functional Beverage
Singing Pastures, a woman-owned company that makes craft meat sticks, has debuted grass-fed beef bone broth & collagen-boosted sticks. Founded by a 9th-generation family farm in Coastal Maine, Singing Pastures’ meat sticks are crafted with women’s wellness in mind. The snacks are made with premium grass-fed beef or pasture-raised pork, and are boosted with collagen-rich bone broth and collagen powder to deliver functional benefits. The sticks are fermented and then cooked low & slow for 16 hours. There are three varieties: Original Beef, Original Uncured Bacon & Pork, and Juicy Pineapple Pork Sticks. singingpastures.com
Clean Canned Coffee
Premium NoodlesA-Sha Foods USA has introduced three new bold flavor options; Spicy Mala Meteor Noodles, Garlic Soy Thin Street Noodles, Spicy Dan Dan Meteor Noodles, and Chili Crisp Squiggly Noodles. Featuring innovative textures, bold flavor sauces, and over 10g of plant-based protein per serving, A-sha allows consumers to enjoy restaurant-quality meals made right in their home kitchens.


dsm-firmenich has announced the launch of four new Dairy Safe™ culture rotations, offering cheesemakers a label-friendly way to protect against spoilage and costly downgrades. These all-in-one, label-friendly solutions deliver assured bioprotection through improved phage robustness as well as greater temperature resistance, controlled eye formation, consistent acidification, and enhanced flavor development for premium semi-hard, hard, and continental-style cheese varieties. dsm-firmenich.com

Flavor Solutions
Imbibe has expanded its SweetSense line with its two new tastes solutions: SweetSense and NonSense. These solutions offer targeted support to mitigate off-notes, round out flavor profiles, and enhance sweetness perception, enabling developers to meet clean label goals without compromising on taste. The SweetSense line consists of sweetness modulators designed to simulate sugar-like perception at low to mid use levels, while the NonSense portfolio offers versatile maskers that neutralize off-notes from a wide range of ingredients. Both are available in liquid and powder formats, making them ideal for a variety of application environments including sports nutrition, functional beverages, alcohol alternatives, and children’s nutrition. imbibeinc.com
Sabinsa Wellness introduces six products to the retail market, a first for the America’s Finest and Sanutra brands. Sabinsa Wellness unites three brands under one umbrella: America’s Finest, Inc. (AFI), Sanutra, and Nature’s Formulary, the traditional Ayurvedic product line acquired by Sabinsa in early 2025. The retail debut features three products under the America’s Finest brand Bacopa with BioPerine for advanced cognitive and memory support; Curcumin C3 Complex with BioPerine for premium joint mobility; and LactoSpore shelf-stable probiotic for optimal digestive health. Three condition-specific Sanutra formulas are also launching: Healthy Aging, comprehensive formula featuring Curcumin C3 Complex, Saberry and Silbinol; Memory Health, synergistic blend of Curcumin C3 Complex, Bacopin, L-DOPA and BioPerine; and Weight Management, targeted support with Citrin K, GarCitrin, ForsLean, and BioPerine. info@afisupplements.com


Colostrum + Probiotics for Immune and Gut Health by Enzymedica includes 2g colostrum from grass-fed cows and 10 billion CFU probiotics per scoop. It is designed to boost immunity, vitality and energy, plus promotes healthy hair, skin & nails. It is ethically sourced, no hormones, calves fed first. This digestive health formula is a convenient way to support your gut and immune health with nature’s original superfood. enzymedica.com
Tri-Blend Magnesium Supplement
Protein Supplement
Davids Hydroxi fresh breath mouthwash is a fluoride-, alcohol-, and SLS-free mouthwash that uses nano hydroxyapatite to strengthen enamel, reduce sensitivity, and freshen breath. It contains baking soda, xylitol, and naturally sourced mint oils, all to fight odor-causing bacteria and support healthy gums. The eco-friendly kit includes a reusable 16-oz. glass bottle and 4-oz. concentrate (up to 96 uses), with refill options to reduce plastic waste.
100% biodegradable, corn-derived material with a negative carbon footprint, Corn Next straws break down naturally in as little as 30 days—leaving behind zero harmful residue. Unlike soggy paper straws, Corn Next straws are durable, flavorful, and fun—available in unflavored, orange, blueberry, strawberry, lemon, and lime to subtly enhance sparkling water, cocktails, or any beverage. By choosing Corn Next, consumers can celebrate sustainability while enjoying a more enjoyable sipping experience. cornnext.comThe editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.