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Home » SPONSORED BY

20 New Natural Products!

Check out these new dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!

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October 16, 2025
WholeFoods Magazine Staff

DIETARY SUPPLEMENTS


Ayurvedic Herbs ElevateOrganic_Capsules-Ashwagandha-Set.png

Elevate Organic has launched a new line including Organic SRI-81 Shatavari, an herb that is gaining recognition for its clinically backed benefits supporting hormone balance, menstrual health, fertility, stress resilience, and overall vitality. Elevate Organic’s product line includes Shatavari capsules and gummies, as well as Ashwagandha capsules and gummies, women’s organic plant protein, women’s and men’s organic grass-grazed whey proteins. These products combine clinically studied ingredients with regenerative agriculture practices to bring wellness through capsules, gummies, and proteins. www.elevateorganic.com


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Naked Nutrition now offers Naked Whey Isolate Protein Powder in two flavors: chocolate and vanilla, which both contain fewer than six ingredients. Whey isolate has a higher protein density per serving and calories, making it a viable option for anyone looking to pack on lean muscle, lose weight, or simply increase their daily protein intake. Vanilla contains only 4 ingredients: pure whey protein isolate, natural vanilla extract, fermented Reb-M (from stevia leaves), and sunflower lecithin. Chocolate contains only 6 ingredients: pure whey protein isolate, cocoa powder, natural cocoa extract, sea salt, and fermented Reb-M (from stevia leaves). These two flavors contain 30g of protein, 4g of carbs, 0g of sugar, and 140 calories per serving.


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Hair, Skin & Nails Gummies
Country Life Vitamins has launched Maxi-Hair Skin and Nails Gummies with Hyaluronic Acid + Biotin. Hyaluronic acid is known for its ability to retain moisture and support skin hydration and elasticity, while biotin is a key ingredient in keratin production helping to support hair strength and nail health. This 60-count product is clean and conscious—it is certified vegan, gluten-free, and made with recyclable packaging. www.countrylifevitamins.com

Black Seed OilPicture1.jpg

TriNutra has announced a brand partnership with NUTRITUNES and the launch of NUTRITUNES Premium Black Seed Oil. ThymoQuin is the only USP-grade, premium black seed oil standardized to contain 3% thymoquinone and very low (<1.25%) free fatty acids (FFA), the company says. Thymoquinone, the main phytochemical in black seed oil, is unstable in the presence of oxidants like free fatty acids, which may occur during oil processing and storage. High levels of FFAs can lead to decreased potency and rancidity of the oil. TriNutra’s stringent growing, harvesting, and proprietary manufacturing processes ensure that this unique, full-spectrum composition is maintained. ThymoQuin has been clinically tested to support a balanced inflammatory response, improve mitochondrial activity and ATP production, provide excellent antioxidant activity, exhibit antimicrobial effects, and help lower cortisol levels. www.trinutra.com


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Garden of Life
has launched upcycled, plant-based Sprouted Barley Protein + Probiotics.  Each serving offers 21 grams of sprouted barley and rice protein and all essential amino acids, plus 1 Billion CFU of clinically studied probiotics Bacillus coagulans SNZ 1969TM for digestive support. Available Vanilla Caramel and Chocolate, the protein powder uses plant-based natural flavors like cocoa and vanilla and is sweetened with Stevia leaf extract (0 grams sugar). The company says this protein powder is a viable option for anyone looking to increase their protein intake as a complement to daily meals. The smooth, light texture makes it possible to blend into a smoothie, mix with water as a pre- or post-workout protein boost, or incorporate into baked goods. www.gardenoflife.com

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EEZ Co has released Dream Team family-friendly medicine products. The newest products in this lineup are Sleepeez Kids Sleep and Sleepeez Melatonin-Free, which are sugar-free, Clean Label Project Certified, and made for kids 4+ to help counteract sleeplessness. This lineup also includes Multeez Multivitamin Pops, Sootheez Organic Throat Drops, Lolleez Organic Throat Soothing Pops and Immuniteez Immune Support Pops; all designed to kid-friendly, clean, effective, and actually fun to take. www.theeezco.com


Gut Health and Immunity Support

ISOPURE-Colostrum-Product-Image.pngISOPURE now offers Colostrum+ Gut Health & Immune Support, a versatile and unflavored powdered formula designed to elevate daily nutrition effortlessly. Each serving delivers 1 g of high-quality bovine colostrum, 1.37 g of the targeted prebiotic Bimuno GOS, and 75 mcg of biotin with an array of over 20 essential vitamins and minerals. This crafted blend aims to support gut health, boost immune function, and support healthy hair, skin, and nails—all while remaining devoid of artificial flavors, making it simple to blend into cool beverages, smoothies, or even yogurt bowls without altering taste. www.theisopurecompany.com/en-us


GROCERY

woodridge snacks.pngVeggie Snacks
Woodridge Snacks has relaunched to include three new flavors:  Vacuum-Fried Brussels Sprouts with Sticky Rice Chips (flavored with Thai Chili Sauce), Mediterranean Mix (which contains vacuum-fried eggplants, sweet peppers, zucchinis, and onions combined with Thai sticky rice chips and seasoned with Mediterranean-inspired spices), and Mango Fruit Roll (wood-fired mangoes oven baked with sticky rice chips). Woodridge Snacks products are vegan, sustainably-sourced, non-GMO, low calorie, free of artificial flavors, colors, or preservatives. www.woodridgesnacks.com 

BrownieBatter_Costco_Carton_front.jpgProtein Balls

Day Out, a woman-owned snack brand, has made its retail debut. Day Out specializes in clean-ingredient protein balls and bites. These protein balls come in a variety of flavors including Brownie Batter, Cinnamon Bun, Cookie Dough, Peanut Butter Cup and Apple Cider Donut for the fall. This snack has plant-based ingredients, are rich in fiber and packed with protein, with no artificial sweeteners. Day Out protein balls are made ready to eat in resealable bags, making it a convenient on-the-go or late-night snack. www.getdayout.com


Organic Variety Pack 300dpi.pngOrganic Snacks

Harvest Snaps’ has a new bag-in-bag offering of Organic Sea Salt Baked Veggie Snacks. Featuring a bold sprinkle of sea salt in every bite, the USDA certified organic crisps are made with nutrient-dense, real veggies (green peas, milled whole in house) as the first ingredient to deliver 5g of protein and a good source of fiber in every perfectly portioned serving. The package features five 1-oz. bags to fuel healthy and active lifestyles. This snack is certified gluten free, Non-GMO Project Verified, and free of the common allergens wheat, soy, nuts, peanuts, dairy, and eggs. www.harvestsnaps.com

Holiday Almond Creamers

Califia Farms has released Simple & Organic holiday almond creamers. Available in Organic Pumpkin Spice, Organic Maple, and Organic Holiday Spice, each creamer makes festive flavors both simple and delectable. Made with no gums or oils, these creamers are great for fall. Also making its debut is Califia’s creamy Horchata, a blend of rice and almond milk with real cinnamon. Available in a 48-oz. multi-serve bottle, it’s easier than ever for all to enjoy it over ice or in family recipes. Also returning this season are Califia’s Pumpkin Spice Oat Barista and Pumpkin Spice Almond Creamer and Latte, Caramel Apple Almond Creamer and Latte, best-selling Holiday Nog, Seasonal Blend Pure Black Iced Coffee, and the Peppermint Mocha Almond Creamer and Latte. www.califiafarms.com



graza.jpgOlive Oil
Graza has launched  its first-ever glass bottles for the Drizzle and Sizzle duo. Graza’s new glass bottles come in the same sizes as the original squeeze bottles—Sizzle, a 750-ml cooking oil, and Drizzle, a 500-ml finishing oil. Designed with form and function in mind, the bottles feature 100% UV-blocking paint for a fully opaque finish that protects against harmful rays and preserves the oil’s freshness. Each one includes a custom-built pop-up spout, offering the same effortless pourability as Graza’s squeeze bottle. Although the spouts are built in, they can be removed and replaced once empty, making the glass bottles fully recyclable and refillable. www.graza.co


Protein NoodlesShopify_Listing-_A-Sha_Spicy_Mala_Noodles_ae2a5b5e-df41-4b55-a2d0-d3f74082d22a_1200x.webp

A-Sha Foods USA is expanding its portfolio with new SKUs that cater to growing consumer demand for global flavors, clean ingredients and convenient, restaurant-quality meals at home. A-Sha’s noodles are made with just three ingredients - wheat, salt, and water - and are air-dried, never fried. All products are non-GMO and free from preservatives, fillers and artificial flavors. Each new variety contains over 10g of plant-based protein per serving, continuing the brand’s commitment to better-for-you innovation. The new flavors include Spicy Mala Meteor Noodles, Garlic Soy Thin Street Noodles, Spicy Dan Dan Meteor Noodles, and Chili Crisp Squiggly Noodles. www.ashadrynoodle.com


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Bone Broth Ramen

Mike's Mighty Good has launched Chicken Bone Broth Ramen Cup, a seed oil–free instant ramen made with antibiotic-free chicken, organic noodles, and real bone broth with 10 grams of protein. Like all Mike's Mighty Good craft ramen, the Chicken Bone Broth Ramen Cup features the brand's signature steamed—not fried—organic noodles, which are made in-house from scratch in its Northern California facility. The result is a craft ramen experience that tastes like it came from a ramen bar—not a packet, the company says. Mike's Mighty Good ramen ($2.79 per unit) comes in nine flavors. www.mikesmightygood.com

BreadfruitAMASAR-013 (1).jpg

Amasar is pioneering breadfruit as the next gluten-free superstar, creating nutrient-dense, clean-label flours and mixes. Sustainably harvested in Puerto Rico, Amasar’s non-GMO breadfruit-based flours and mixes deliver protein, amino acids, potassium, and gut health benefits. Amasar’s portfolio includes an all-purpose breadfruit flour, a protein-packed waffle mix, and a nutrient-rich pancake mix. Breadfruit’s natural versatility makes it ideal for bakery, snack, and foodservice innovation, offering a clean-label base with superior nutritional value compared to refined flours. The brand has also launched three non-GMO SKUs with additional products in the pipeline, including pizza crusts, frozen waffles, and baked goods mixes. www.amasar.net


BRANDED INGREDIENTS

Bioactive IngredientNovella Launches Potent Whole-Cell Strawberry Ingredient at SSW.jpg

Biotech start-up Novella Innovative Technology, Ltd has launched Novella Strawberry, a patent-pending, new generation of bioactives derived from whole strawberry cells. This natural complex represents the first fruits of Novella’s collection of fruit-cell nutraceutical solutions which it will showcase at SupplySide Global 2025. Leveraging its proprietary AuraCell technology, Novella has pioneered the precision cultivation of botanical ingredients, bypassing the need to grow the whole plant. The result is a pure, powerful bioactive ingredient, and according to Novella, guaranteed consistency and zero waste, while slashing resource use by 99%. www.novella.co.il 


Meala Egg Replacer Photograph by DiTales Studio.jpg

Egg replacer
Food-tech innovator Meala FoodTech, Ltd. has unveiled Groundbaker, a clean-label, single-ingredient pea protein that replicates the multi-functional performance of eggs in bakery applications. Groundbaker aims to help manufacturers to reduce costs, decrease reliance on unstable egg supplies, and simplify formulations. This egg replacer intends to streamline production while ensuring consistent quality across the baking industry. Groundbaker is clean-label, allergen free, and is debuting in baked goods. www.mealafood.com

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Adult Beverage Platform
IFF has unveiled SipScape, a new platform designed to inspire innovation across the rapidly evolving adult beverage landscape. It offers actionable insights and trends, including product design, flavor modulation and sweetness reduction in no-and low-alcohol beverages. The platform also highlights IFF’s expertise in incorporating botanicals, natural colors and other functional additions based on current trends and market demands. Visitors to SipScape will benefit from deep explorations fueled by PANOPTIC, IFF’s proprietary trend and foresight capability. PANOPTIC has decoded cultural and consumer drivers, providing new insights into current shifts in the beverage market—such as the rise of conscious consumption and moderation among younger consumers. SipScape introduces five new consumer personas, each paired with distinctive concepts that reflect their unique preferences and motivations. www.iff.com

Eye Health3H LABS Introduces High-Potency Gotu Kola to US 2.jpg

3H LABS Co., Ltd. has launched Himalca, a proprietary, science-backed gotu kola (Centella asiatica) extract in the U.S. and European markets. Standardized to high concentrations of the beneficial asiacoticoside bioactives, the company has dedicated the bulk of its research on exploring its benefits on eye health in niche research. The raw material is cultivated in the Himalayan region of India at elevations above 5,000 feet. In the most recent clinical trial, published in the journal Nutrients, supplementation with Himalca was shown to improve macular pigment optical density (MOPD), inhibiting macular degeneration by inducing accumulation of antioxidant carotenoids in the macula. https://3h-labs.com/


VC-H1 Webinar invite for email blast (1).png

Botanic Collegen Peptides

RAWGA Inc., an ingredient development company from South Korea with a focus on sustainability, and Freemen Nutra Group, an industry leading global supplier of ingredients, are bringing VC-H1 to the North American market. Sourced from organically grown hibiscus, VC-H1 is comprised of bioactive peptides from a collagen-like protein and free-radical scavenging hibiscus polyphenols. Research shows VC-H1 stimulates collagen production more effectively than traditional animal sourced collagen peptides and provides multiple clinically validated skin health benefits. www.rawga.com

Read more 2025 trends and innovations.


*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

    New Products New Products Grocery Products New Health and Beauty Products New Products Innovative Products
    KEYWORDS Ashwagandha Ayurveda Ayurvedic Extracts botanicals clean energy clean ingredients clean label dietary supplement grocery gut health herbs nutritional science nutritional supplements organic grocery Probiotics protein snack vitamins
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    The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

    *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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